Account Executive Field Sales

SUSAN MOORE

Houston, TX ***********@*****.*** 972-***-****

Account Executive

Dynamic field sales leader and growth manager with over 19 years of experience driving revenue and market expansion. Expertise in innovative sales strategies and education within the beauty industry, fostering team development and enhancing client loyalty. Proven track record of collaboration and stakeholder engagement to achieve strategic objectives.

ACHIEVEMENTS

Increased Sales Revenue: Elevated sales performance by implementing strategic initiatives that resulted in achieving $2.5M growth in under a year, cementing the brand’s market presence.

Enhanced Team Performance: Coached and mentored a cross-functional team, leading to a 30% increase in effective market engagement and sustained performance metrics above 90%.

Boosted Retail Strategy Execution: Developed tailored call cycles and by-door plans that aligned with brand strategies, resulting in double-digit sales growth within key retail partners like Ulta and Sephora. PROFESSIONAL EXPERIENCE

SHOUTRAGEOUS GIRL Houston, TX 2006 - Present

SR. CONSULTANT

Boost beauty brand sales by driving strategic initiatives and client engagement. Lead educational workshops for cosmetology students, enhancing learning outcomes and brand familiarity.

Increased beauty brand sales by $50,000 monthly through innovative sales initiatives.

Implemented targeted marketing strategies resulting in a 30% increase in customer engagement.

Utilized data analytics to refine sales methodologies, leading to improved performance across various channels. SALON SERVICE GROUP Houston, TX 2024 - 2025

REGIONAL DIRECTOR OF SALES

Directed a sales team that achieved remarkable growth while fostering strong client relationships. Successfully secured new partnerships, enhancing market penetration and revenue streams.

Led a team, achieving $2.5M growth while maintaining performance metrics above 90%.

Secured $300K in new clients within 6 months through targeted outreach and engagement strategies.

Generated $25K quarterly through increased online engagement across B2B, B2C, and D2C channels.

VENITA GROUP, LLC. Flower Mound, TX 2023 - 2024 DIRECTOR OF OPERATIONS

Oversaw operational performance across franchise sites leading to consistent month-over-month growth. Implemented strategic hiring initiatives for team expansion and operational efficiency.

Achieved steady 5% growth by overseeing 8 franchise operations and optimizing P&L management.

Spearheaded an SEO initiative that elevated Google ratings to 4.7 stars per franchise location. BEAUTY BARRAGE Dallas, TX 2023 - 2024

FIELD BRAND SPECIALIST

Enhanced product visibility and sales at leading retailers while implementing effective training programs. Fostered long-term customer engagement through innovative in-store promotions.

Boosted brand visibility at Sephora and Ulta, resulting in a 10% increase in sales.

Implemented interactive product demonstrations that significantly increased brand loyalty and repeat purchases. MAD RABBIT Chatsworth, CA 2023 - 2023

BUSINESS DEVELOPMENT MANAGER

Expanded sales across multiple states and secured essential contracts by refining sales strategies. Enhanced brand visibility through targeted social media outreach and influencer collaborations.

Achieved 8% sales growth across 11 states, securing 2 key contracts for regional expansion.

Trained a 6-member team on Salesforce CRM, boosting sales by 10% through improved data management.

Implemented data-driven sales tactics (Salesforce), resulting in increased market share and revenue growth. BRAZILIAN PROFESSIONALS Agoura Hills, CA 2023 - 2023 NATIONAL SALES MANAGER

Led national sales initiatives across multiple distributors, achieving substantial sales milestones. Developed strategic partnerships that enhanced market share and brand recognition.

Achieved $4.2M in sales through effective management of distributor relationships and sales strategies.

Increased sales to $80K weekly through optimized travel plans and client interactions.

SPARKS (HENKEL) Culver City, CA 2021 - 2022

NATIONAL SALES MANAGER

Scaled the brand successfully with strategic initiatives and impactful team engagement. Oversaw financial performance and coordinated national promotions to achieve sales targets.

Scaled brand to $15M in sales within 1.5 years, achieving a remarkable 37% year-over-year growth.

Secured 14 franchisee distribution groups through establishing strategic partnership frameworks. PRAVANA (HENKEL) Culver City, CA 2012 - 2021

MARKET DEVELOPMENT MANAGER

Managed and optimized a large team while delivering continuous growth across retail partners. Drove digital marketing efforts that significantly enhanced customer retention and sales performance.

Managed a team of 120 while optimizing a $250K budget for strategic growth initiatives.

Increased Ulta B2C sales by 10% through effective planogram placements and merchandising.

Achieved a consistent 10% growth over 8 years with strategic partners, enhancing market presence.

Led training sessions that resulted in a 30% increase in overall sales performance. EDUCATION

BBA MARKETING Texas Woman’s University Denton

WHITE BELT Sigma Six

TDLR Lic. COSMETOLOGY Paul Mitchell, Cosmetology Career Center Carrollton AREAS OF IMPACT

Team Leadership Budget Management Sales Strategy Execution Performance Analysis Cross-Functional Communication Stakeholder Engagement Education and Events Retail Management Customer Engagement Relationship Building Market Trends Data-Driven Decision Making Strong Communication Skills Multi-Door Sales Expertise Cosmetics Industry Knowledge

TECHNOLOGY

Salesforce CRM Microsoft Office Suite Data Analytics SEO Social Media Management Google Analytics HUBSPOT

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