Ux Designer User Experience

Adrina Marie Anderson, UX Designer

USA, 808-***-****, ******.*******@*****.***, linkedin.com/in/adrinamarie SUMMARY Dynamic UX Designer with over 8 years of experience specializing in accessibility and compliance, enhancing user experience for diverse users. Proven ability to elevate digital interfaces, having successfully implemented WCAG 2.1 standards for federal platforms while significantly improving user engagement. Recognized for innovative design solutions contributing to a 60% increase in product visibility and a 30% uplift in conversion rates. Eager to bring expertise in user-centered design to drive impactful projects and enhance user satisfaction.

WORK EXPERIENCE

04/2025 – Present CO-FOUNDER HEAD OF MARKETING, Pragma Digital Solutions Remote Developed comprehensive brand architecture to ensure consistent positioning across all platforms and markets.

Spearheaded the design and launch of an innovative marketing website, aligning strategy across brand, product, and messaging. Orchestrated alpha and beta testing programs, incorporating structured feedback loops and user engagement strategies.

Conducted in-depth market and competitive analyses to uncover industry trends and whitespace opportunities.

Leveraged qualitative and quantitative research to inform and enhance brand strategy and go-to-market planning.

Successfully established market presence for an AI startup, earning recognition as "Most Efficient Employee of the Month" within the first quarter.

06/2020 – Present INDEPENDENT MUSIC PROFESSIONAL, 1st Chair Strings Frederick, MD Created a diverse repertoire spanning classical to contemporary genres to enhance musical versatility.

Implemented flexible lesson formats (in-home and virtual) to accommodate various learning preferences.

Developed specialized early childhood music education programs utilizing the Suzuki method.

Maintained professional studio recording capabilities and provided performance preparation services.

Built a sustainable music education business with over 20 years of teaching experience, upholding a reputation for excellence and student satisfaction.

01/2023 – 03/2025 UX DESIGNER – ACCESSIBILITY & COMPLIANCE (CONTRACT), U.S. General Services Administration (GSA)

VA

Enhanced accessibility of GSA platforms through rigorous testing and design remediation aligned with Section 508 and WCAG 2.1 AA standards. Designed with empathy for users affected by low vision, blindness, mobility limitations, and cognitive disabilities.

Conducted usability audits, gathered user feedback, and transformed findings into actionable front-end improvements.

Created HTML, CSS, and ARIA-friendly design assets seamlessly integrating accessibility into early development stages. Collaborated with developers, designers, content strategists, and compliance officers to embed accessibility into workflows. Advised internal teams on 508 remediation protocols, testing practices, and inclusive UX principles.

Elevated digital accessibility for government services, ensuring compliance with federal accessibility standards while enhancing user experience for disabled users.

08/2018 – 03/2025 UX/UI DESIGNER (CONTRACT), U.S. Department of Homeland Security VA Designed visually cohesive SharePoint intranet pages that improved resource access for cross-departmental teams.

Developed Google Analytics dashboards visualizing key performance metrics to inform digital strategy decisions.

Produced and presented market analysis reports to program leads, highlighting trends and digital effectiveness.

Created detailed UX workflows, wireframes, prototypes, and interactive designs based on stakeholder requirements.

Collaborated with research teams to integrate user behavior insights into impactful design improvements.

Partnered with front-end developers to build HTML/CSS-friendly design systems that ensured platform consistency.

Delivered enhanced internal collaboration tools that improved inter- departmental communication and operational efficiency for a federal agency.

08/2018 – 03/2025 LEAD UX/UI DESIGNER, FRONT-END DEVELOPER, MARKETING

& BRAND STRATEGIST, Economic Systems Inc.

Virginia

Spearheaded a visual overhaul and UI consistency of FedHR's Human Resources Applications, directing the transition from a legacy Java-based system to a modern ReactJS interface.

Designed and maintained a comprehensive brand standards system and design element library, ensuring consistency across digital and government-facing platforms.

Delivered 508-compliant and WCAG-aligned solutions as a central priority for all UX and UI work.

Developed a unified design language across products to elevate user experience and reduce design debt.

Worked closely with engineering teams to translate design elements into HTML/CSS-friendly prototypes, ensuring seamless front-end implementation.

Transitioned into SEO and Google Analytics strategy work, leveraging behavioral data to optimize user journeys and interactions. Successfully modernized federal HR application systems, established a comprehensive design system, and improved overall user experience while maintaining strict compliance standards.

10/2016 – 03/2018 UX STRATEGIST & WEB INTERFACE DESIGNER (CONTRACT), Agency for Healthcare Research and Quality (AHRQ)

Md

Led the redesign and implementation of a mega menu navigation system, now live on AHRQ.gov, enhancing user accessibility. Designed wireframes, site maps, user flows, and interactive prototypes to guide development projects.

Customized and themed Drupal 7/8 templates for responsive design catering to content-rich applications.

Established scalable design systems and accessibility best practices aligned with WCAG 2.0 to enhance user experience.

Presented user-centered solutions to senior stakeholders and federal leadership, ensuring alignment with organizational goals. Supported Agile/Scrum workflows across the full product lifecycle, including testing and release phases.

Successfully simplified complex site structures, significantly improving user access to critical public health resources through intuitive navigation design.

09/2016 – 02/2018 WEB INTERFACE DESIGNER (CONTRACT), Insignia Federal Group Md Created wireframes, user flows, storyboards, prototypes, and UX deliverables for complex federal systems, enhancing user interaction. Conducted usability testing and delivered detailed reports with actionable design recommendations based on user behavior analysis. Managed multiple concurrent design tracks, expertly balancing priorities across various departments and stakeholder groups. Defined and enforced UX/UI best practices and established federal design standards for scalable implementation across projects. Designed fully responsive web and mobile experiences aligned with Section 508 and WCAG 2.0 compliance, amplifying accessibility. Collaborated with contractors, developers, and internal agency teams to convert strategic goals into user-friendly digital tools. Delivered compliant, user-friendly government digital services, enhancing public trust and system usability across multiple federal departments. 01/2010 – 08/2017 BRANDING DESIGNER, UX & PRODUCT LEAD, Amazon Independent Seller Support

Fl

Designed and launched 100% of Amazon storefronts from concept to completion, managing product listing copy, layout design, and UX flow effectively.

Created high-impact product imagery using Adobe Photoshop when onsite photography was not feasible, enhancing visual appeal. Executed targeted marketing campaigns across Amazon, Etsy, and Shopify platforms, maximizing reach and engagement.

Managed social media content calendars and community engagement strategies, aligning with product launches for optimal impact. Provided comprehensive branding services including logo design, packaging layouts, and enhancements for seller tool interfaces. Directed cross-platform sales campaigns tailored to each marketplace and target audience.

Increased product visibility and boosted sales by up to 60%, achieving a 45% increase in traffic and a 30% lift in conversion rates across platforms. 08/2010 – 01/2013 LEAD UX/UI DESIGNER AND AD CAMPAIGN MARKETING DESIGNER, SnapOne Inc. (formerly Exclaim Mobility)

Nj

Led end-to-end UX and UI design for smart-living platforms across mobile, web, and embedded interfaces, enhancing user experiences. Designed core user journeys and design systems in support of the company's transformation strategy, fostering innovation. Partnered with product, engineering, and marketing teams to align digital experience strategy with evolving B2B and integrator market needs. Developed and maintained scalable component libraries and accessibility- compliant design frameworks adhering to WCAG/508 standards. Played a key role in the rebranding from Snap MyLife to SnapOne, overseeing all customer-facing design assets.

Led redesigns of legacy mobile products, modernizing UI/UX to align with the new strategic direction.

Created design systems contributing to $1.06B+ in annual revenue, vital for positioning the company for a $1.4B acquisition by Resideo in 2024 with projected annual synergies of $75M.

EDUCATION

2008 – 2010 Art Institute of Philadelphia

Bachelor of Science, Graphic Design

Philadelphia

2006 – 2008 Art Institute of Las Vegas

Undergraduate Studies, Graphic Design

USA

2003 – 2005 University of Nevada-Las Vegas

Registered Nursing Studies

Nevada

SKILLS UX Strategy User Research

Section 508 WCAG 2.1 AA Compliance

Accessibility Testing Remediation

Design Systems Prototyping

Front-End Development

Collaboration

Brand Strategy

Product Positioning Agile/Scrum Methodologies

Government Contracting Experience Figma

Adobe XD Sketch

Axure Wireframing

Prototyping Information Architecture

Journey Mapping HTML5

CSS3 JavaScript

ARIA Responsive Web Design

Drupal WordPress

SharePoint Google Analytics

A/B Testing Usability Audits

User Research Data Visualization

JAWS NVDA

Screen Reader Testing Keyboard Navigation

Adobe Creative Suite Music Production

Brand Development SEO

CMS Management B2B

B2C User Stories

Visual Design User Testing

Collaboration Time Management

Storytelling Problem Solving

Data Analysis Product Design

FigJam Notion

Usertesting(dot)com Healthcare

Analytics E-commerce

Facilitation

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