Solution Architect Marketing Cloud

SHAWN SHAH

Salesforce Solution Architect CRM Solutions Expert

*************@*****.*** 971-***-**** Portland, OR USA 97201

SUMMARY

Salesforce professional with 12 years of experience delivering enterprise CRM solutions across finance, healthcare, and technology. Skilled in Sales, Service, Experience, and Marketing Clouds with expertise in Apex, Lightning Web Components, Visualforce, and API integrations. Proven in Classic-to-Lightning migrations, process automation, and secure, high-performance architectures. Experienced with data modeling, DevOps pipelines using Copado/Git, and Agile delivery. Strong mentor and collaborator, aligning technical strategies with business goals to improve efficiency and adoption. Recognized for building scalable Salesforce ecosystems that drive measurable business impact.

SKILLS

Salesforce Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud, Apex, Lightning Web Components (LWC), Visualforce, API Integrations

Apex, Lightning Web Components (LWC), Visualforce, Custom Applications & UI Customization

Flows, Process Builder, Workflow Rules, Approval Processes, Workflow Automation

Salesforce Clouds: Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud

Development & Customization: Apex, Lightning Web Components (LWC), Visualforce, Custom Applications

Automation & Process Optimization: Flows, Process Builder, Workflow Rules, Approval Processes

Integrations & Data Management: REST/SOAP APIs, Data Loader, Import Wizard

Security & Access Management: Profiles, Roles, Permission Sets, Sharing Rules, Field-Level Security

Reporting & Analytics: Custom Reports, Dashboards, Actionable Insights

DevOps, Tools & Methodologies: Git, Copado, Agile/Scrum, AppExchange & Third-Party Tools, User Training & Support

EXPERIENCE

Salesforce Architect

Cloudsquare

09/2024– Current

•Designed and delivered enterprise-scale Salesforce architectures across Sales, Service, and Experience Clouds.

•Collaborated with cross-functional teams to build secure, scalable Salesforce ecosystems for Fortune 500 clients.

•Implemented Copado and Azure DevOps CI/CD pipelines, reducing deployment cycles by 40%.

•Developed real-time integrations between Salesforce and Microsoft Dynamics 365 via REST APIs.

•Provided technical leadership, mentoring developers, and enforcing coding standards.

•Conducted platform audits to optimize performance, Apex execution, and security compliance.

Lead Salesforce Developer

Incite Automation

04/2020 – 09/2024

•Engineered custom Salesforce solutions in Sales and Service Clouds using Apex, LWC, and Visualforce.

•Led full Salesforce Classic to Lightning migration, improving UI, performance, and user adoption.

•Designed and deployed secure integrations with third-party platforms via REST and SOAP APIs.

•Automated business processes with Flows, Process Builder, and Approval Processes, reducing manual effort.

•Developed reports and dashboards providing real-time KPIs for strategic decision-making.

•Mentored junior developers and consultants, promoting best practices and coding standards.

Senior Salesforce Developer

RelationEdge

01/2019 – 03/2020

•Designed and delivered Salesforce solutions for Sales and Marketing aligned with business requirements.

•Managed platform governance, security frameworks, roles, profiles, and permission sets.

•Automated lead management, case routing, and campaigns using Flows and Process Builder.

•Handled large-scale data migrations with Data Loader and custom ETL scripts.

•Built reports and dashboards providing real-time insights on revenue, pipeline, and ROI.

•Trained 150+ end-users and enhanced CRM functionality via AppExchange applications.

•Partnered with stakeholders to enhance AppExchange apps, boosting CRM functionality and productivity.

Salesforce Developer

Simplus

02/2014 – 12/2018

•Delivered end-to-end Sales Cloud implementations with custom objects, layouts, rules, and workflows.

•Built Apex triggers, classes, and Visualforce pages to automate lead, case, and opportunity processes.

•Designed and executed user training, knowledge bases, and guides to improve adoption.

•Selected, tested, and deployed AppExchange apps to expand Salesforce functionality.

•Partnered with sales, marketing, and support teams to gather requirements and deliver scalable solutions.

•Performed org health checks, optimizing security, data integrity, and system performance.

EDUCATION

Bachelor’s in Science

MacMurray College

CERTIFICATION

Salesforce Certified Sales Cloud Consultant

Salesforce Certified Application Architect

Salesforce Certified Platform Developer I & II

Contact this candidate