FERNANDO URRUCHUA, SR
*** ***** *********, ***** *** Suffern, NY 10901
914-***-**** – *********@*****.*** - Bilingual: English, Spanish (Basic Italian) PROFESSIONAL SUMMARY
Dynamic and multilingual executive with 30+ years of international experience in the fashion industry, specializing in men’s apparel, textiles, and luxury retail. Proven track record in strategic consulting, brand development, and sales management across the U.S., Italy, Mexico, and Canada. Adept at problem-solving, customer engagement, and leading high-performing teams. Deep industry knowledge combined with marketing acumen and operational expertise.
CORE COMPETENCIES
• Consulting
• Global Markets
• Business Development
• International & Domestic Sales
• Retail & Wholesale Operations
• Team Leadership & Staff Management
• Marketing Strategy & Brand Growth
• Luxury Apparel & Textiles
• Customer Experience / Retention
• Bilingual Communication: English, Spanish, Basic Italian PROFESSIONAL EXPERIENCE
Luxury Fashion Market Consultant / International Sales Self-Employed USA / Italy / Canada / Mexico / Venezuela 2007 – Present
• Consult with luxury fashion brands, textile mills, and apparel manufacturers.
• Provide insights into North American and international markets.
• Support brand positioning, trade show strategy, sales growth, and client development. Barcelino Continental Corp. – San Francisco, CA
Flagship Store Manager & Marketing Director (6 Locations) 1997 – 2007
• Led the #1 revenue-producing store.
• Oversaw operations, hiring, merchandising, inventory, and staff training across six stores.
• Developed and implemented comprehensive marketing strategies to boost brand visibility. Fashion Market Consultant / International Sales
The Exclusive LLC, MRKET/UBM, Tassio Inc. 1991 – 1997
• Managed sales and marketing for four seasonal trade shows (LA, NY & Las Vegas).
• Represented luxury clothing and textile brands; drove B2B sales growth.
• Served as VP of Sales for Tassio Inc., launching Italian “total look” collections. PREVIOUS EXPERIENCE
Covarra Fashion Group – New York, NY
Senior VP, Private Label Programs 1987 – 1991
• Increased company sales by 50% through private label expansion.
• Managed and retained high-profile accounts including Barney’s NY, Jos A. Bank, Today’s Man, JC Penney.
• Generated $12MM in annual revenue.
Grinta USA (Division of gft Spa, Italy) – New York, NY Executive VP 1982 – 1987
• Developed U.S. and Canadian subsidiaries for Italian designer brands.
• Managed $12MM in annual sales; created collections inspired by Giorgio Armani, Ungaro, Valentino, Louis Feraud, and others.
• Led licensing agreements, product development, sales, marketing, factoring and staffing. gft Mexico, SA de CV (Division of gft Spa, Italy) – Mexico City, Cuernavaca, NY, Toronto Export Manager 1979 – 1982
• Established and grew a $10MM market across the U.S. and Canada.
• Coordinated end-to-end product cycles for luxury menswear and textiles.
• Reported directly to the CEO.
EDUCATION
Masters in Law, Universidad Nacional Autónoma de México Bachelors in Marketing, Universidad Nacional Autónoma de México INTERESTS & EXTRAS
• Mountaineering
• Car Racing
• Semi-Pro Soccer Player & Varsity Soccer Coach
• NSCAA National Diploma
• Spanish Language Tutor