Marketing Manager

Sharon Cadden

************@*****.*** 475-***-**** www.linkedin.com/in/sharoncadden

Marketing Communications Professional

Project Management, Communications Planning, Content Creation and Implementation

Results-driven marketing communications and project manager with expertise in coordinating high-impact, cross-functional initiatives. Demonstrated success in managing complex projects and streamlining communication strategies. Experienced in brand management, strategic product marketing, sales support, CPG packaging, stakeholder engagement, change management, and various technologies to ensure strategic alignment and timely project delivery. Committed to fostering collaborative environments and achieving organizational goals.

Core Competencies

Brand Management Marketing Communications Consumer Product Packaging and Collaterals Project Management Strategic Planning Problem Solving Cross-Functional Collaboration

Professional Experience

AgreeYa Solutions - Contractor 2022 – Present

Senior Associate Project Manager, Amgen 2024 – 2025

Project Management for the Enterprise Content Strategy & Development Team working with Employee Communications, Brand Management and Reputation, and Events and Experiences.

Manage the creation and production of Amgen’s Annual Shareholder Letter, partnering with content creators, designers, and stakeholders for print and digital distribution.

Prepare company-wide weekly newsletter distributed to ~27,000 employees globally and manage the approval process for the final product.

Manage the Airtable editorial calendar and coordinate asset availability for the timely publication of regional and global internal and external content across multiple channels, including intranet articles, announcements, website articles, and digital signage, ensuring adherence to project schedules.

Collaborate cross-functionally with teams, sites, agencies and vendors to manage site branding assets, including new asset creation and additions to the Brand Center. Handle requests and respond to inquiries related to Amgen branding and correct asset usage.

Championed the creation of and manage a SharePoint-based headshot library of ED&O, expanding the scope to include managers and above to support efficient resource access.

Partner with Patient Advocacy to secure approvals for patient photography and copy, ensuring compliance with project requirements.

Supported ED&O/VP meeting planning, scheduling of speaker rehearsals, logistic management and material proofing to enhance meeting effectiveness.

Associate Project Manager, Amgen 2022 – 2024

Manage project initiatives for the Enterprise Content Strategy & Development Team by integrating cross-functional communication and strategic planning to achieve set milestones.

Create quarterly Audience Segmentation Reports used to tailor messaging and channel strategies and enhance engagement across audience segments.

Administer Enterprise SharePoint global distribution lists for Corporate Affairs, ensuring effective and timely information dissemination.

Assist with VP/ ED&O meeting logistics, including tracking attendees, seating charts, managing breakout session assignments, proofreading materials and creating the CEO’s Lookbook.

Project management for the 2023 brand refresh rollout, the Enterprise Channel Guidance, and updated assets. Provided creative support for developing new templates and contributed to the MyAmgen intranet review to drive change management efforts.

Collaborated on assessing email distribution platforms, including Staffbase, to refine communications strategies.

Liaised with the outside creative agency to update brand guidelines, develop and implement toolkits and finalize assets such as Site and Corporate Brand Guidelines.

Sharon Cadden ************@*****.*** Page Two

East West Tea Company (Yogi Tea), Eugene, OR 2021 – 2022

Communications Manager

Managed corporate communications with a focus on change management and culture advancement. Collaborated with HR, leadership, and the Culture Team to align strategic priorities.

Partnered with leadership to design and execute comprehensive internal and external communications, ensuring consistent messaging to all stakeholders.

Created consistent messaging for change management initiatives, culture advancement, corporate awards, and employee recognition via web, memos, newsletters and social media.

Developed corporate-branded umbrella website articulating the organization’s vision, mission and values, supporting strategic communications, stakeholder engagement and product lines.

Cadden Marketing and Brand Consulting, Junction City, OR 2019 – 2021

Marketing & Brand Consultant

Served as an outside marketing resource and client writer specializing in CPG and Fundraising.

Developed a strategic plan for increasing press coverage and created a media calendar and press release templates, resulting in increased event coverage and attendance.

Created, edited and produced collateral sales and promotional materials to boost brand awareness and drive sales through targeted marketing initiatives.

COVIA Holdings Corp. (previously Unimin Corporation), New Canaan, CT 2014 – 2019

Marketing Communications Manager

Directed and executed strategic marketing plans, budgets and timelines, ensuring project alignment with organizational priorities and goals while reporting to the VP of Marketing

Co-led brand integration team during corporate merger.

Partnered with outside creative agency to develop new company name, logo, corporate messaging, brand guidelines, mission, vision and values to support strategic alignment.

Devised and executed targeted change management communications and materials, reducing disruptions, boosting morale, and retaining employees while maintaining clarity and integrity of the corporate mission, vision, values, and brand messaging.

Collaborated on corporate-wide brand architecture development (ERP implementation).

Built brand, created product awareness and grew market share by researching, analyzing, evaluating and strategically positioning against competition.

Partnered with sales reps, staff, and vendors to produce customer-centric websites, marketing collaterals, including highly technical sell sheets, pamphlets, promotional items, mailings, tradeshow booths, advertisements, and marketing campaigns.

The Product Source, Norwalk, CT 2011 – 2014

Marketing Consultant

Improved visual impact for client websites, PR, catalogs and brochures with more relevant studio and lifestyle photographs, focusing on OTC and consumer healthcare products.

Increased company, brand and product awareness by creating and executing editorial plans and advertising campaigns.

The W.E. Bassett Co., Inc., Shelton, CT 2009 – 2011

Customer Brand Manager

Managed relationships with private-label personal beauty care customers, overseeing product line expansion and brand consistency.

Developed custom packaging, displays and promotional items to support brand strategy and meet project deliverables.

Streamlined product integration by evaluating duplicate product lines and reducing redundant vendor relationships, ensuring optimal resource allocation.

Education

Ohio Wesleyan University, Delaware, OH

Bachelor of Arts (BA)

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