Account Manager National

CATHEE COVINGTON

*** ****** ******, ******, *** Jersey 07110 973-***-**** **********@*******.*** Page 1

NATIONAL ACCOUNT MANAGER, BUSINESS D E V E LOPMENT BROKER MANAGER QUALIFICATIONS PROFILE

Dynamic and award-winning National Sales Manager with over two decades of success in the Consumer-Packaged Goods (CPG) industry. Proven expertise in scaling start-up brands, securing national distribution, and driving double-digit growth across multiple trade channels. Adept at managing broker networks, optimizing P&L, and executing strategic sales plans in fast-paced environments. Recognized for collaborative leadership, cross-fun Core Competencies:

• Strategic Sales Growth & Market Expansion

• Broker & Distributor Relationship Management

• Contract Negotiation & Budget Oversight

• Sales Forecasting & Planogram Optimization

• Trade Spend & P&L Management

• Microsoft Office Suite (Word, Excel, PowerPoint) Retailers & Distributor Partners: Acme, Bed Bath & Beyond, Big Y, D’Agostinos, Duane Reade, Giant Eagle, Market Basket, Rite Aid, Sally Beauty, Ulta, UNFI, Valu Merchandisers Walgreen’s, Wakefern, Wegmans, Weis, PROFESSIONAL B E A U T Y WELLNESS EXPERIENCE

ULTRA STANDARD, ELMWOOD PARK, NJ

“TEXTURED HAIR CARE”

National Account Manager Strategic Partnerships, Broker Manager 2014–2025 National Account Manager Strategic Accounts (2014-2019)

• Successfully introduced new brands like Mielle and grew the brand to $6M in 4 years. Camille Rose grew to $3M Drove significant brand growth by introducing new brands like Mielle, generating $6M in revenue over 4 years, and Camille Rose, which achieved $3M in revenue over 3 years.

• Spearheaded national retail expansion into 6 major chains, securing product placement in over 200 new store locations and boosting brand visibility by 20% among key demographics.

• Augmented overall sales volume by 15% year-over-year by forging strategic partnerships with 4 major grocery retailers, including Wakefern and Giant Eagle, and launching successful product placement and promotional campaigns.

• Generated a 20% increase in sales revenue for key strategic accounts by analyzing top-selling SKUs and optimizing product positioning to align with consumer foot traffic patterns.

• Increased regional topline business by 4% through the expansion of distribution channels and the implementation of strategic planogram analysis in over 200 new store locations.

• Improved product sell-through by 18% across 50 stores by conducting comprehensive planogram performance analysis and implementing data-driven adjustments.

• Boosted the success rate of new product launches by 15% and enhanced sales forecasting accuracy by instituting a standardized business planning process that incorporated market analysis and competitive benchmarking.

Key Initiatives Leader (2019-2025)

• Recognized for exceptional performance in Q3 2018, exceeding sales targets by 22% and securing key partnerships

• Provide expert oversight to brokers and two direct reports, along with a budget valued at more than $15M

• Expanded distribution channels across 6 major retailers, adding 200 new store locations for product placement; exceeded individual sales targets by 20% through strategic planogram analysis Hot Legs LLC/Equity Partner

Hot Legs Women’s Depilatory, Bare for Men

Sales Director Showcase Sales, Sales Director Equity Partner for Start-up 2011–2013 CATHEE COVINGTON

361 Walnut Street, Nutley, New Jersey 07110 973-***-**** **********@*******.*** Page 2

Business Development, Strategic Partnerships

Managed all sales, pricing strategies, and North American distribution for the Hot Legs & Bare for Men brands.

• Secured 2-year exclusive distribution agreements with major retailers including Walgreens & Ulta, resulting in sales of $2M in the first year and 7,000 points of distribution

• Created training module for Walgreens & Ulta Beauty Advisors

• Conducted market research and competitive analysis, optimizing pricing strategies that improved profit margins by 10%

• doors within 15 months and gaining 2-year exclusivity across those stores UNILEVER-ALBERTO CULVER, MELROSE PARK, IL 2001–2011

“VO5, TRESEMME’, NEXXUS & NOXZEMA, ST IVES”

Customer Business Development Manager Business Development, Broker Management, Strategic Partnerships 2007–2011

Customer Business Manager & Broker Manager

• Played a key role in transitioning Nexxus from salon to retail, achieving a record-breaking distribution of all 31 items across all my retailers, resulting in $12M

• Secured improved placement for Tresemme leading to a 25% increase in sales

• Piloted innovative marketing initiatives, leading to St. Ives exceeding quarterly sales targets by 25%; recognized for outstanding execution with the prestigious “Top Gun Award”

• Won Noxzema “Best increase in Distribution” award

• Top Sales Growth Award on the “Golden 30”

• “Building the Base Award” achieved the most distribution on new and existing items +15%

• Won the “Vendor of the Year” award at Community Distributors through strategic partnership management, leading to a 20% increase in product distribution and a 15% elevation in shelf placement

• Created business strategy execution managing $17M in sales across Rite Aid, Duane Reade and Harmon stores, leveraging enhanced planograms to optimize product placement in 50+ locations leading to a 7% incremental revenue increase in target categories

• Drove strategic planogram updates across 50+ Duane Reade stores, maximizing distribution based on sales data and consumer behavior analysis, resulting in a 10% average sales uplift per store

• Fortified profitability across existing accounts by implementing rigorous cost-saving measures and negotiating favorable supplier agreements, culminating in a sustained 6% reduction in operational expenses

• Increased sales by over 16% and reduced spending by 4-8% annually over 5 years Key Account Manager 2001–2006

Business Development

Cultivated relationships with key distributors, streamlining trade spending, and securing optimal shelf placement for strategic brands, resulting in key new product launches in CVS locations within 1 year

• Directed key efforts toward an increase in distribution and sales volume, while decreasing overall spending

• Implemented targeted promotional campaigns, increasing sales of new product lines by 15% within the first quarter; secured prominent shelf placement exceeding planogram guidelines EDUCATION

Bachelor of Arts in Business Management, CENTENARY UNIVERSITY, HACKETTSTOWN, NJ PROFESSIONAL D E V E L O PMENT

Sales Negotiation Sales Finance Sales Management Emotional Intelligence AFFILIATION

Sorority Sigma Phi

ACTIVITIES

University Equestrian Riding Team-“Athletic Hall of Fame” CATHEE COVINGTON

361 Walnut Street, Nutley, New Jersey 07110 973-***-**** **********@*******.*** Page 3

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