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Vice President

Location:
Waunakee, WI, 53597
Posted:
October 14, 2025

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Resume:

MICAH ROSE

Chief Operating Officer / Sales Leader

Waunakee, WI 512-***-**** *****.****@*******.*** www.linkedin.com/in/micah-rose Drive growth, optimize operations, and build high-performing teams by applying a unique blend of operational, marketing, and sales expertise. Visionary, results-driven executive with extensive experience in operational management, marketing, and sales. Demonstrated ability to drive growth, optimize operations, and build high-performing virtual teams with a proven record of achieving outstanding results. Highly skilled in strategic planning, fiscal management, developing others, and implementing effective organizational structures. Resolute leader focused on developing talent, fostering employee engagement, and promoting diversity.

KEY STRENGTHS

Strategic Planning

Operational Management

Fiscal Management

Leadership Development

Sales Excellence

Team Building

Market Expansion

Collaboration

Branding & Marketing

Process Improvement

Customer Satisfaction

Coach & Mentor

EXPERIENCE HIGHLIGHTS

CHRISTIAN BROTHERS AUTOMOTIVE, WAUNAKEE, WI 2023 TO PRESENT Providing ethical, transparent auto services for all vehicles, with a mission to glorify God by delivering excellent automotive care that creates an uncommonly great experience for customers, rooted in integrity and community service. OWNER OPERATOR

Owner of Christian Brothers Automotive in Waunakee, WI; wearing all hats from Human Resources to Comptroller and Accountant. Lead a values-driven auto repair operation, emphasizing transparency, integrity, and exceptional customer service. Our team focuses on building lasting community relationships by delivering honest vehicle repair and maintenance. We have been able to achieve considerable market share capture (2nd position) within 2 yrs, and are currently driving 3 yr comps at a 23% growth rate, with a 97% Net Promoter Score. INDEPENDENT CONSULTANT, ATLANTA, GA 2023 TO PRESENT A business strategy development consultant specializing in the global retail industry. INDEPENDENT CONSULTANT

Consult with retail business clients providing guidance and developing business plans to implement global marketing, operations, finance, and human resources strategies. Support the development and implementation of branding, advertising, public relations, and social media marketing. Assists businesses with improving efficiency and productivity including supply chain management, manufacturing, and customer service. METNOLOGY (FORMERLY WEEZ SOLUTIONS), TAMPA, FL & ATLANTA, GA 2021 TO 2023 A market-leading IT consulting and managed solutions company delivering solutions in the health and wellness, media and telecommunications, retail and transportation and logistics industries. CHIEF OPERATING OFFICER / CHIEF MARKETING OFFICER

Directed daily operations and collaborated with the CEO to develop and implement strategic plans. Managed corporate finances, human resources, and represented the company to the public. Developed and administered budgets, tracking expenses, and ensuring alignment with strategic goals. Tracked and analyzed marketing metrics to monitor the effectiveness of current strategies. Collaborated closely with the sales team to ensure alignment between marketing and sales efforts. Achieved industry recognition for creating a space in the market and tripling revenues YoY in less than 3 years.

Aligned and implemented the company’s organizational structure, created job descriptions to delineate assignment of responsibility for C-suite executives and implemented performance management models for all company roles. Micah Rose

Page 2 512-***-**** *****.****@*******.***

Streamlined all financial reporting, cadence, and follow up by developing a new business plan from scratch including financial targets, growth modeling, and exit strategy.

Captured the transformation of corporate culture and the redefined strategy by rebranding to Metnology, charged with managing marketing and sales efforts, and developing outreach and customer facing materials.

Built a top performing 6-member marketing team, hired, and developed top talent, set performance goals, and provided coaching and feedback.

MATTRESS FIRM, INC, HOUSTON, TX 2010 TO 2021

A leading mattress retailer specializing in providing a wide selection of mattresses and sleep-related products. VICE PRESIDENT, RETAIL SALES

Developed and executed corporate sales strategies, leading a workforce of up to 655 employees, inclusive of 10 regional and 24 district sales manager direct reports. Supervised the complete sales pipeline, and advertising spend with full P&L control. Generated leads and closed deals to accomplish sales goals. Researched and analyzed market trends, presented sales proposals, and trained sales representatives. Co-developed and implemented all learning and development activites in congruence with the L&D team, including oversight of content creation, deployment, and follow up. Recognized as an organizational thought leader with exceptional success building sales teams.

Winner of the Circle of Excellence Award for Sales Excellence in 2010, 2011 & 2013, 2014; achieved compounded sales volume growth of 6% annually for 5 consecutive fiscal years, generating an additional $7M in sales revenue.

Achieved annual revenues of $265M with 9% average EBITDA growth YoY for 4 years in a row, recognized as Top Business Unit for Total EBITDA Contribution in 2017, 2019, 2020, & 2021.

Improved team collaboration 47% and divisional contribution 54% through the cultivation of long-lasting personal relationships and networks within the team; awarded Divisional Leader of the Year in 2017 & 2019.

Boosted lead generation 28%, liaising with 5+ cross-functional teams to manage sales, marketing, merchandising, resource deployment, and outreach to industry and inside sales opportunity (B2B).

Realized a net savings of $9M in compound annual growth rate (CAGR) within the organization by initiating a company-wide improvement plan to increase customer satisfaction and reduce product returns.

Achieved a 32% increase in leadership team productivity, building capacity by revamping targets, realigning staffing goals, and focusing on CSI.

Increased employee engagement 44% and led the company in employee retention, maintaining a rate below 7% in a retail environment through the effective training, mentoring, and promotion of 35 field managers and directors.

Increased organizational diversity by 46% through championing diversity hiring and executive-level coaching. DIRECTOR, FIELD OPTIMIZATION

Dual role in 2018-2019 while also serving as VP of Sales to design and implement field leadership strategies, leading a team of 4 optimization specialists. Developed and maintained field budgets, spending, and collaborated with other departments to improve execution efforts. Conducted project research and analysis to identify and resolve field concerns within the 3P parameters (People, Product, Process), and engaged senior leadership at all levels to drive systematic improvment.

Balanced sales target success with people development by analyzing performance and adjusting tactics.

Slashed operational costs 19% decrease in operational costs by devising and implementing process improvement plans for field-facing activity within the organization.

Boosted profits 16% and reduced expenditures 11% through the effective management and deployment of a $1.9B budget and primary P&L functions.

Reduced absenteeism 17% and increased productivity 14% by implementing a new resource planning and deployment process for work-at-home leaders.

Increased leadership effectiveness 8% as a result of mentoring and promoting 17+ division leaders and corporate managers and planned, organized, and participated in executive-level coaching. Micah Rose

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Optimized employee productivity by providing feedback and deploying 360 reviews to aid field development and talent expansion.

EDUCATION & ASSOCIATIONS

STEVEN STAGNER INSTITUTE OF SALES EXCELLENCE, Certificate, Leadership in Sales, Executive Level, Houston, TX, 2019 - 2021 Certification: Six Sigma Certificate

Technical Skills:

CRM Tools: Salesforce, ConnectWise, GlassHive, Workday, HubSpot Office Tools: Microsoft Office Suite, Google Workspace, Apple iOS and Apps



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