Go-To-Market Technical Support

Alexandria Patton

501-***-****, E-mail: **********.*.********@*****.***

Dynamic and results-driven Product Marketing Manager with a strong background in go-to-market strategy, product launches, and cross- functional leadership. Proven record of driving business growth by translating market insights and customer needs into high-impact product marketing initiatives. Experienced in product positioning, competitive analysis, marketing collateral creation, and collaborating with sales, engineering, and executive teams to deliver successful product launches across technology and manufacturing sectors. Experience

Strategic Product & Go-To-Market Leadership:

• Led multi-million dollar product marketing strategies for advanced technologies, including PCIe signal conditioning and BAW devices, improving customer satisfaction by 25% and increasing enterprise revenue by 38%.

• Directed cross-functional teams—including engineering, sales, and design—to define product roadmaps, establish competitive positioning, and execute high-impact go-to-market launches.

• Managed $1.5M+ capital projects and organization-wide process improvements, aligning initiatives with business objectives and driving strong stakeholder engagement.

Marketing Insight & Customer Engagement:

• Conducted market analysis and competitive research to identify opportunities for product innovation, feature development, and market expansion.

• Created comprehensive marketing collateral—including datasheets, value propositions, sales enablement tools, and web content—to support successful product launches.

• Delivered product demonstrations, technical support, and training to global clients via webinars, trade shows, and hands-on events, driving customer adoption and brand loyalty. Product Development & Launch Execution:

• Collaborated with product, engineering, and customer teams to develop and launch evaluation boards, reference designs, and new solutions tailored to user needs.

• Conducted specification reviews, risk assessments, and validation studies to ensure robust product releases and market readiness.

• Led cross-disciplinary teams in the prototyping and iterative development of new products, incorporating customer feedback to drive innovation.

Process Optimization & Project Management:

• Reduced time-to-market by 40% and costs by 35% through Six Sigma initiatives and lean product marketing processes.

• Implemented demand forecasting and lifecycle management systems to optimize inventory, reduce shortages, and support seamless product launches.

• Supported full product lifecycle management—including planning, execution, and resource coordination—to maximize business impact and ROI.

Research, Storytelling & Content Creation:

• Published strategic technical reviews highlighting product opportunities and future market trends in advanced materials and technologies.

• Authored training materials, product documentation, and customer-facing collateral to enable successful adoption and reinforce value propositions.

Specialized Skills

Platforms: Linux, Unix-based systems, MacOS, Windows, IOS and Ubuntu Software/tools: AutoCAD, SolidWorks, MATLAB, Minitab, MS Project, Python, C++, HTML, JavaScript, AutoSketch, InDesign Core Competencies: Product Marketing, Go-To-Market Strategy, Technical Presentations, Road mapping, Data Analysis, Market Research, Strategic Planning, Quality, Assurance, Forecasting, Process Improvement, Cross-Functional Collaboration Alexandria Patton

Employment History

Texas Instruments (Product Marketing Manager) January 2023 – Present Led product marketing strategy and go-to-market planning for advanced signal conditioning solutions. Directed the development and execution of marketing collateral, sales enablement tools, and competitive analysis to support successful product launches. Collaborated with engineering, sales, and design teams to position products effectively and drive a 20% increase in design-ins. Oversaw customer engagement campaigns, improved product positioning, and reduced marketing overhead by 15%. Played a key role in stakeholder alignment and achievement of business growth targets. Texas Instruments (Technical Sales Engineer) January 2022 – December 2022 Partnered with sales, product, and engineering teams to develop and execute go-to-market strategies for new technology launches. Conducted market research and customer needs analysis to shape messaging, sales collateral, and product roadmaps. Drove technical presentations, product demos, and customer trainings that resulted in a 20% increase in design-ins and 20%+ year-over- year revenue growth. Resolved customer challenges, managed voice-of-customer feedback, and aligned feature sets with market demand.

Texas Instruments (Applications Engineer) June 2021 – Dec. 2021 Served as the technical liaison for global clients, providing pre-sales consultation, product demonstrations, and post-launch support to ensure customer adoption and satisfaction. Developed detailed product documentation and application notes to aid in market adoption. Collaborated with sales and engineering to collect user insights and feedback, supporting the continuous improvement of product offerings and market positioning.

Baxter International Inc. (Operations Development Engineer) June 2020 – June 2021 Contributed to successful product launches and process improvements by supporting analytics, compliance, and manufacturing initiatives. Developed quality control reports and collaborated across departments to identify and implement best practices. Supported cross-functional teams in standardizing processes and delivering data-driven insights to enhance the market readiness and reliability of new products.

Conagra Brands (Project Engineer) February 2018 – May 2020 Managed cross-functional teams in the execution of $1.5M+ capital projects, aligning engineering and operational initiatives with business objectives. Conducted competitive analysis and implemented new process systems to support product and process innovation. Developed SOPs, led troubleshooting, and provided documentation to ensure compliance and the successful introduction of new systems—contributing to improved product quality and market competitiveness. Education

Master of Business Administration (MBA), University of Illinois Urbana-Champaign Bachelor of Science: Electrical Engineering University of Arkansas, Fayetteville, AR – Magna Cum Laude Other Experience

3D Printed Transtibial Prosthetic Device Project

Collaborated with UAMS and Snell Prosthetics to engineer affordable prosthetic solutions using 3D printing. COF Synthesis & Dynamic Covalent Chemistry Research Published technical review on advanced synthetic pathways for Covalent Organic Frameworks. Professional Organizations

• The National Association for the Advancement of Colored People (NAACP)

• Delta Sigma Theta Sorority, Inc. – Social Action Chair

• National Society of Black Engineers (NSBE)

• Product Marketing Alliance (PMA)

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