Associate Brand manager
Resume:
Taylor C. Jerothe
A S S O C I A T E B R A N D M A N A G E R
CORE
COMPETENCIES
Go-to-Market Strategy
Brand Development
Copywriting
Digital & Paid Media Strategy
Trend & Market Analysis
ROI & KPI Tracking
Asana, Salesforce, HubSpot
Circana, Unify, Tableau
Project Management
Packaging Development
Consumer Insights
EDUCATION
MASTER’S DEGREE
MBA
Stony Brook University
2018 – 2020
BACHELOR’S DEGREE
Retail Marketing
University of Rhode Island
2009 – 2013
PROFESSIONAL EXPERIENCE
Associate Brand Manager, Living Proof APR 2023 – OCT 2025 Boston, MA
• Led cross-functional teams to launch new products and kits, driving a 25% sell- through increase in 8 weeks for Holiday kits.
• Used market and consumer insights to shape brand strategy, boosting category sales by 15%.
• Managed the development and distribution of launch toolkits and copy bibles for new campaigns.
• Monitored and reported KPIs across brand campaigns, leading to data-driven optimizations that improved ROI and enhanced future campaign planning. Business Development Manager, Cosmopak SEPT 2022 – APRI 2023 New York, NY
• Managed client relationships and led cross-functional teams in new product development, achieving 100% on-time launches and a 15% boost in client retention.
• Oversaw project timelines and tracked development progress via HubSpot.
• Analyzed CRM data to assess sales performance and ROI; created dashboards to support strategic planning.
• Executed multi-channel campaigns (digital, trade shows, media), generating a 22% increase in qualified leads.
Brand Mgmt. & Marketing Coordinator, Packable AUG 2021 – MAY 2022 New Hyde Park, NY
• Conducted brand research and competitive analysis, contributing to a 12% increase in qualified leads for CPG outreach.
• Supported strategy development with Brand Managers, driving 18% e-commerce revenue growth, 10% higher conversion rates, and 15% ROAS improvement.
• Managed timelines and cross-functional workflows in Asana for trade shows, product recalls, and sampling campaigns.
• Contributed to a rebranding initiative that enhanced visual identity and leading to an increase in brand recognition.
Advancement Assistant, Stony Brook University DEC 2017 – MAY 2021 Stony Brook, NY
• Developed and executed multi-channel marketing campaigns, boosting donor participation and fundraising by 25%.
• Planned and managed high-profile events, including galas and award ceremonies, delivering on-budget execution and 30% attendance growth.
• Cultivated strategic partnerships with donors and vendors
• Oversaw event budgets and P&L, optimizing fund allocation and reducing costs PROFESSIONAL PROFILE
Results-driven marketing professional with over 8 years of combined experience in brand management and strategic marketing. Proven track record of driving brand growth, increasing market share, and enhancing customer engagement through data- driven campaigns and compelling brand positioning. Expertise in CPG brands, cross- functional team leadership, consumer insights, and end-to-end campaign execution. Eager to bring a strong strategic mindset and creative vision to a dynamic brand management role.
*************@*****.***
Linkedin.com/in/taylor-martin-mba
Boston, MA
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