Social Media Public Relations

JON FETTIG

Mankato, MN 701-***-**** **********@*****.*** LinkedIn: jon-fettig

SUMMARY

Strategic Communication professional with a background in marketing, public relations, and visual design. Experienced in developing creative campaigns, managing non-profit communications, and building stakeholder engagement. Strong skills in leadership, project coordination, and advocacy, with the ability to combine strategic thinking and creativity to deliver impactful communication solutions.

CORE SKILLS & COMPETENCIES

Strategic Communication & Marketing

Brand campaign planning and strategic messaging

Stakeholder engagement and public relations

Advocacy, group facilitation, and professional presentations

Content strategy, storytelling, and creative direction

Content Creation & Media

Social media management (Facebook, Instagram, LinkedIn)

Copywriting, editing, press release writing, and interviewing

Photography, documentation, content curation, and reporting

Creative & Design Tools

Adobe Creative Cloud: Photoshop, Illustrator, InDesign, After Effects, Lightroom, Express, Firefly

Canva, Figma, layout and visual design, hand drafting

Technical Skills

Microsoft Office Suite and Google Workspace

CRM familiarity, email marketing, data compilation and analysis

Leadership & Project Management

Team leadership and cross-functional collaboration

Strategic planning and organizational skills

Deadline management, research synthesis, and role delegation

RELEVANT EXPERIENCE

Strategic Communication & Advocacy Roles

Served on a governor-appointed state council advocating for disability-related initiatives.

Collaborated with diverse stakeholders to review and recommend funding for statewide projects.

Represented organizations at conferences, building relationships and advancing mission goals.

Created and managed social media campaigns and press releases to expand outreach and engagement.

Conducted interviews and compiled content into articles and reports showcasing organizational impact.

Content Creation & Media Production

Designed, wrote, and photographed content for a college publication, ensuring quality and audience relevance.

Influenced editorial strategy based on audience trends and team collaboration.

Produced engaging visual and written content across multiple digital platforms.

Leadership & Strategic Projects

Led a team developing year-round marketing strategies for a non-profit, improving community engagement.

Directed new product research and creative execution for a national advertising campaign project.

Organized and participated in company tours and events to expand industry knowledge and networks.

Supported alumni engagement and stakeholder relations through ambassador and advocacy initiatives.

SPEAKING ENGAGEMENTS

Presented at a national advocacy conference, leading a breakout session on using Canva for communication and advocacy.

EDUCATION

Bachelor of Science – Strategic Communication

Minor: Visual Arts

North Dakota State University

International study experience in Spain and Portugal exploring culture, history, and art.

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