Graphic Designer Design

LAURA HENDRICKSON

San Diego County, California 619-***-**** *****@******************.*** www.linkedin.com/in/laurahendrickson214

ART DIRECTOR

Dynamic Innovative Designer and Community Advocate Strategic Visionary Driving Impactful Campaigns

Expert in Cross-Functional Collaboration and Event Management

Results-driven marketing professional with a proven track record in spearheading comprehensive design and brand strategies for leading organizations. Adept at leveraging a collaborative approach to work closely with cross-functional teams, demonstrating expertise in driving impactful marketing campaigns and promotions through creativity and design. Demonstrated success in brand development, graphic design, and production for real estate, active lifestyle brands, governmental agencies, and influential corporations. Proven ability to enhance community wellness through leadership, strategic planning, event coordination, and project management. Committed to achieving outstanding results in design, digital and collateral marketing, sales optimization, and brand engagement.

CORE COMPETENCIES

Senior Graphic Design

Leadership & Organizational Skills

Visionary & Artist

Marketing & Brand Development

Proficient in Abobe Creative Suite:

InDesign, Photoshop & Illustrator

Cross-Functional Collaboration

Membership Programs

Sales Growth & Business Development

Social Media Strategies

CRM Implementation

Power Point Presentations

Data-Driven Decision-Making

User Experience (UX) Design

Community Engagement

Data Analysis & Performance Metrics

Business Partnerships

Event Planning & Execution

Project Management

Team Management

Organizational Skill

Digital Marketing & SEO

PROFESSIONAL EXPERIENCE

MARY’S TACK & FEED 2023-Current

Senior Graphic Design & Marketing Manager

Successfully spearheading comprehensive brand development, senior graphic design, and marketing strategies for Mary’s Tack & Feed. Leveraged a collaborative approach to work closely with cross-functional teams, including buyers, merchandisers, sales, advertising, and website development teams, to drive impactful marketing campaigns and promotions.

Spearheaded the implementation of a monthly calendar for discussing agendas, promotions, and specials, enhancing team coordination, and ensuring strategic alignment.

Produced three weekly newsletters, crafted engaging social media content, and designed in-store and exterior signage, maintaining brand consistency across all platforms.

Implemented a robust CRM strategy, including segmentation, drip campaigns, and triggered emails, resulting in improved customer retention and targeted communication.

Led the creation of marketing collateral for special in-store events and collaborated with partners, ambassadors, and cross-marketing entities to maximize campaign reach and impact.

Generated comprehensive reports on marketing performance, providing insights and recommendations for

continuous improvement.

Played a key role in coordinating with the advertising team to ensure consistent messaging across various channels, reinforcing brand identity.

Successfully increased website traffic by an impressive 125%, reflecting the effectiveness of implemented digital marketing strategies.

Achieved a remarkable 200% increase in sales through the optimization of the email marketing campaign, demonstrating a strategic and data-driven approach.

Orchestrated a notable 150% increase in followers on Facebook and Instagram, enhancing the brand's online presence and audience engagement.

SAN DIEGO BEACH IMPROVEMENT GROUP 2002 – 2023

Nonprofit Founder, Event Planner, and Project Management

Played a pivotal role in the strategic planning, development, and execution of initiatives aimed at enhancing community wellness through sports, athletics, and art programs. Handled event planning, marketing, production, sponsorship acquisition, and overall project management.

Established and led the San Diego Beach Improvement Group, fostering community engagement and

environmental stewardship.

Orchestrated diverse initiatives, including sports equipment maintenance, utility box painting along

Mission Beach Blvd, and the execution of large-scale themed events.

Initiated and successfully managed projects focused on beach cleanliness, ensuring a visually appealing and

well-maintained environment.

Demonstrated proficiency in coordinating logistics, marketing strategies, and sponsorship negotiations for events, resulting in increased community participation and financial support.

Conceptualized and executed prominent events like the BIG Kahuna Beach Fest, Polar Bear Classic, and

Operation Clean Sweep, promoting a vibrant community spirit.

Developed and maintained partnerships with local businesses, government agencies, and community organizations to garner support for the nonprofit's initiatives.

Implemented effective volunteer management strategies, overseeing recruitment, training, and coordination to optimize engagement and project success.

Conducted outreach and awareness campaigns to garner public support and involvement in beach

improvement projects.

Applied strong organizational and leadership skills to ensure the seamless execution of programs and events, consistently meeting or exceeding goals.

BARREL O’ MONKEYZ 2014 – 2016

Brand Development, Senior Graphic Designer, and Production

Played a pivotal role in shaping the visual identity of active lifestyle brands, including Mobile Edge, Core Gaming, AMGEN Tour of California, Animal ONE, Enact Partners, Ludwig Law, Holland Custom Cabinets and DMOS Collective.

Developed strategic designs and executed marketing campaigns for product launches, utilizing Kickstarter fundraising to secure significant funding for production. The successful outcome resulted in winning the ISPO Product of the Year award and several other industry accolades.

Spearheaded the production of marketing materials for the AMGEN Tour of California, contributing to the overall success of promotional efforts.

Leveraged skills in brand development, graphic design, and production to create impactful and award-winning campaigns for clients in the active lifestyle sector.

SOUTHWEST STRATEGIES FREELANCE 2007 – 2012

Served as a MAC based Adobe Creative Suites master designer and production specialist. Collaborated with a high-profile governmental agency and engaged with influential corporations that significantly impacted California markets. Notable clients included the City of San Diego, SDG&E, Sandag, and Walmart.

Produced compelling Request for Proposal (RFP) documents and implemented strategic marketing initiatives for various projects within the City of San Diego.

Contributed to graphic design production and provided creative input for website development, maps, and collateral materials.

Developed public arts graphics for transportation, signage, route pamphlets, and other marketing materials, enhancing public transportation participants' experience through improved directions, safety information, and overall awareness.

GREENHAUS SENIOR GRAPHIC DESIGNER 1997 – 2007

Successfully served as a MAC based Adobe Creative Suites senior designer and production specialist. Launch multiple real estate development projects with inspired branding, and marketing materials to support new developments. Notable clients included John Lang Homes, Pardee Homes, KB Homes, and The San Diego Airport.

Produced compelling websites, billboards, entry signage, advertising, newsletters and collateral for new home developments as well as ongoing marketing materials to promote development and engage neighbors with community news, tips for living well and upcoming events.

Contributed graphic designs and production for multiple projects at one time with good organizational skills and communications with the art director, production manager and account executives.

Spearheaded new projects with innovative graphic design for brand development.

EDUCATION & PORTFOLIO LINKS

CAL POLY – SAN LUIS OBISPO, CA — Bachelor’s Degree in Graphic Design

CONTINUED PROGRAM EDUCATION: Microsoft PowerPoint, Adobe Creative Suite, Figma, Camtasia, Website Development in Wordpress, Dreamweaver, WIX, Big Commerce and Shopify, Marketing Sales Funnels, Online Courses And Implementing New Technologies with Unique Online Sales Processes and CRM Platforms (Constant Contact, Mailchimp, ACT, Dot Digital, etc.)

SEE PORTFOLIO

YouTube-Create Tribes

Client Generator – Video Interviews with Conversion Experts (I produced these)

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