Social Media Digital Advertising
Resume:
Jason Duffy
Panama City Beach, FL
**********@*****.***
Self Relocation to Texas Preferred
Personal Summary
Dynamic business leader with 15+ years of experience driving revenue growth, strategic planning, and marketing across diverse industries. Skilled in scaling businesses, leading teams, and delivering results. Expertise in operations, financial oversight, digital transformation, and brand development, with a focus on ROI and strong customer relationships.
Skills Summary
Marketing strategy expert
Advertising and social media professional
Recognized leader/manager
Effective team player
Flexible to business needs
Exceptional sales and business development skills
Detail oriented and organized
Easily takes direction and adapts to change
Excellent time management and multitasking within all environments
Initiative-taking
Financial and operational oversight
Excellent verbal and written communication skills
Professional Experience
Ross Auction Vice President June 2016 – August 2025
Entrepreneurial leader overseeing all aspects of operations, financial management, and business growth. Drove revenue gains, built high-performing teams, and strengthened brand presence through digital and traditional marketing strategies.
Increased revenue by 15% by launching and managing a successful e-commerce platform
Developed and executed strategic business plans to drive sustainable growth and profitability
Directed operations and led 10–14 employees, including hiring, training, and performance management
Managed budgeting, forecasting, payroll, vendor contracts, and cost control to ensure financial health
Designed and implemented marketing campaigns and social media strategies that expanded customer base and boosted brand visibility
Negotiated vendor contracts and cultivated supplier relationships to improve margins and inventory management
Implemented process improvements that streamlined operations and increased productivity
Maintained high customer satisfaction, resolving issues promptly and fostering long-term client loyalty
KOAA TV Interactive Director October 2011 – June 2016
Directed digital advertising strategy, sales leadership, and vendor partnerships for a top broadcast television station. Drove record-breaking revenue growth while leading a high-performing sales team.
Increased digital ad revenue from $400K to $2M in four years through innovative sales strategies and client development
Directed and coached a 20-member digital sales team, implementing training and incentive programs that delivered 10–18% monthly revenue growth
Managed vendor partnerships and digital ad networks to optimize media buys, expand offerings, and maximize ROI
Partnered with the News and Marketing departments to grow the station’s social media presence and community engagement
Conducted market analysis and competitive research to identify opportunities and refine digital sales strategies
Collaborated with executive leadership to align sales forecasts, operations goals, and community outreach initiatives
Luisa Graff Jewelers Marketing Director August 2009 – September 2011
Led multi-channel marketing strategy and campaign execution for a leading jewelry company. Increased revenue, optimized media spend and implemented employee incentive programs to drive growth.
Developed and executed comprehensive marketing strategies that expanded brand visibility and increased customer acquisition
Increased sales from $3.3M to $4M during a major moving sale by optimizing pricing and cost strategies
Managed all media advertising (social media, digital, radio, TV, print) to ensure consistent brand presence
Leveraged analytics tools to measure campaign effectiveness and optimize ROI
Directed the creation of marketing collateral including websites, brochures, and advertisements supporting sales initiatives
Developed and implemented a bonus commission structure, driving 3% YoY growth in employee sales performance
Collaborated with executives on budgeting, revenue targets, and brand initiatives to align marketing with business objectives
References
Available upon request.
Education, Certifications, and Licenses
Home Inspector (Trade school) - InterNachi-Remote Completed August 2025
Marketing (University) – University of Oklahoma-Norman, OK Completed May 2005
Certified Professional Inspector - Florida State License July 2025 to July 2027
Google AdWords Certification August 2014 to Present
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