Integrated Marketing Social Media
Resume:
Brian Moline
St. Charles, IL *****
*****@*******.***
SUMMARY:
Highly accomplished marketing leader with over two decades of experience owning and operating a successful marketing firm, consistently guiding clients through comprehensive strategies and campaigns.Marketing managers consistently turned to me for deep expertise, relying on my insights to elevate their efforts and achieve significant business objectives. My proven track record with some of the nation's biggest brands demonstrates my ability to deliver impactful results.
Portfolio samples and references are available on request. EXPERIENCE:
● Modus Marketing Group - Owner & Principle Consultant, 2003 - Present
Founded and grew a successful marketing and advertising agency, establishing strategic vision and operational leadership.
Directed comprehensive marketing and advertising initiatives for a broad range of clients across various industries, consistently achieving business objectives.
Managed all agency operations, including client acquisition, financial performance, and team oversight.
Expertise in Business-to-Consumer Marketing, Business-to-Business Marketing and Product Marketing
● Ross/Brown Integrated Marketing Communications - 1997 - 2003
Progressed from Intern to Account Director, leading integrated marketing campaigns and managing teams of writers, designers, and web developers. INTEGRATED MARKETING COMMUNICATIONS EXPERTISE:
I am adept at orchestrating integrated marketing programs and managing a wide array of projects:
● Marketing Strategy
Marketing Planning for Strategy & Tactics
Marketing Schedule & Execution
Brand Management
Positioning & Messaging Strategies
Media Buying
● Creative
Experience Copy Writing & Managing Writers
Manage Graphic Design Team
Sales Materials Development
Print Advertising Concept & Execution
Packaging Design Concept & Execution
● Website Design/Development
Managed Many Website Development Projects including team of web developers, graphic designers and writers
Managed E-Commerce Projects and Led Ongoing Sales Effort
Managed Content Creation
● Online Marketing
Social Media Management
Email Campaign Management
Online Advertising Management
Search Engine Optimization
Analysis & Reporting
CLIENT EXPERIENCE:
With a proven track record of success, I have had the privilege of partnering with a diverse array of clients, ranging from established national brands to innovative local businesses. My experience spans various industries, allowing me to consistently deliver impactful marketing and advertising solutions.
Billy Goat Tavern Panasonic POS Systems ICEE Company BioWorks Enjoy Life Foods SuperPretzel
Illinois Landscape
Contractors Association
Karlin Foods Luigi’s Real Italian Ice
Fox Valley Repertory Theater Hard Surface Finishers J&J Snack Foods Incord/NetPlay Victor Construction Kim & Scott’s Gourmet Pretzels
HeliosDX Laboratories McCathy Timber Ambassador Organics Label-Aire Labeling Sato Labeling Nature’s Hand Granola Whole Fruit Surf Sweets Philly Swirl
TECHNICAL SKILLS:
My technical proficiency encompasses a suite of tools and platforms essential for marketing and business operations. I am adept at leveraging various software and systems to drive efficiency, enhance collaboration, and execute successful campaigns.
● Office Productivity Suites/Collaboration:
Microsoft Office (Word, Excel, PowerPoint, Outlook)
Google Workspace (Docs, Sheets, Slides, Gmail, Drive)
Zoom
Microsoft Teams
● Marketing Automation/CRM:
Salesforce
MailChimp
ConstantContact
● Online Advertising:
Google Ads
Meta Ads Manager
LinkedIn Ads
● Analytics Tools:
Google Analytics
● Content Management Systems:
WordPress
● Graphic Design/Video Editing:
Adobe Creative Suite
EDUCATION:
● University of Illinois at Urbana/Champaign - 1997 LEADERSHIP & COMMUNITY ENGAGEMENT:
● STC Baseball Coach and Minor League Commissioner
● Boy Scouts - Assistant Scout Master
● Illinois Institute of Technology - School of Entrepreneurship
Guest Lecturer - delivering presentations on branding and entrepreneurship
Managed and mentored an intern program
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