Andres Hernandez
*********@*****.*** • 813-***-**** • Tampa, FL • LinkedIn: https://3o.is/li
SUMMARY
Technical Project Lead and Full-Stack Architect with 20+ years of experience designing, owning, and evolving production platforms that run real businesses. Expert at bridging business goals with technical execution across web systems, databases, automation, SEO, and performance. Recognized for long-term platform stewardship, operational discipline, and delivering systems that scale, endure, and keep working long after launch.
Core Technical Leadership
●Full-stack system architecture, platform ownership, technical project leadership
●Translating business requirements into scalable, maintainable systems
Web & Application Development
●PHP, JavaScript, Node.js, HTML, CSS, jQuery, Tailwind, Bootstrap
●React / React Native (modernization & cross-platform initiatives)
Data, Performance & Reliability
●MySQL (expert), SQL Server, Redis caching, Sphinx Search
●Database design, query optimization, indexing, performance tuning
SEO, Analytics & Growth
●Technical SEO, structured data, Core Web Vitals, Lighthouse
●GA4, Google Search Console, Tag Manager, SEO-driven optimization
Infrastructure & Tooling
●Git, VS Code, Windows Server/IIS, Linux, Apache
●DNS, hosting administration, deployment & uptime management
EXPERIENCE
Strategic Advisor (Technology & Marketing)
Not2Far 02/2022 – Present
●Advised the CEO on technology strategy and brand marketing for a connectivity-focused startup bringing internet access to remote and underserved regions. Supported market positioning, international visibility, and growth initiatives aligned with infrastructure, innovation, and social impact.
Technical Project Lead & Full-Stack System Architect (Full Time)
Total Image Care Inc. / Pia Esthetics — Tampa, FL 2004 – Present
●Designed, built, and continuously evolved a custom web-based CRM, booking, and e-commerce platform using PHP, JavaScript, Node.js, Redis, Sphinx, WebSockets, and MySQL, supporting core operations for a high-volume service business.
●Reduced client no-shows by 40%+ and front-desk training time by 75% through workflow automation, real-time notifications, and system-driven process design.
●Led technical projects end-to-end, owning system architecture, feature prioritization, deployments, and long-term platform scalability while mentoring developers and coordinating stakeholders.
●Implemented Redis-based session and query caching, improving application responsiveness and reducing repetitive database load by 60%+.
●Integrated third-party APIs for payments, SMS, email, and telephony to streamline billing, communications, and customer engagement.
●Deployed private AI servers (Llama, DeepSeek) to automate internal reporting and reduce manual operational tasks.
●Built and integrated a real-time shopping and gift card platform with scheduled delivery, custom messaging, and CRM synchronization.
●Led technical SEO and performance optimization initiatives, maintaining strong organic search visibility and improving Core Web Vitals through caching, database optimization, and frontend refinements.
●Led a strategic platform modernization initiative using React Native and Supabase to unify web and mobile codebases, reduce duplication, and simplify long-term maintenance.
Small Business Mentor & Tech Advisor (Volunteer)
SCORE Business Mentoring, Tampa, FL 2021 – Present
●Advise 60+ small business owners per year on technology strategy, CRM selection, automation, SEO, operational workflows, marketing, and basic business structure and organization.
●Help founders translate business goals into practical, scalable technical solutions across marketing, web platforms, and internal systems.
EDUCATION
Universidad ICESI, Cali, Colombia 1997
Business Administration; Systems Engineering coursework
ADDITIONAL INFORMATION
-Languages: English (Fluent), Spanish (Native), French (Conversational)
-Work Authorization: US Citizen