PAMELA SUE KEARNEY
********@*****.***
OBJECTIVE - To apply extensive operations, sales, management and hospitality training experience in a Senior Management
capacity that will provide an opportunity to increase overall productivity, while enhancing my professional progression.
SUMMARY OF QUALIFICATIONS
Over 20 years of operations, sales, marketing and property management in all facets of the hospitality industry.
Demonstrates ability to significantly increase revenue and sales while decreasing operating expenses.
Recognized for developing and implementing successful employee training and motivational programs.
Extensive “hands on” & operational experience within the Food and Beverage industry-meetings, banquets and catering.
Experienced networking techniques utilized throughout the community to enhance product/property promotion.
PROFESSIONAL EXPERIENCE & KEY ACCOMPLISHMENTS
12/03 – 9/06 Sky’s Limit Event Planning and Promotions – Hilton Head Island, SC
Owner/VP Sales & Marketing
Developed organization that caters and implements special event planning and promotions. Emphasis
on Charity Golf Tournaments, Weddings and Meeting Planning. Work closely with clients and vendors
on determining event type, location and catering needs.
* Work with residential and commercial clients locally and “out of town”
* Referrals per a “job well done”-very active in local and community events
* Extensive local and long distance advertising, networking and show participation
* Developed long term relationships with local organizations/enmities
8/05 – 9/06 Executive Beach Properties/CNC Inspectors – Hilton Head Island, SC
Quality Control Manger/Property Manger
Oversee three property managers for daily work assignments & operation of products in portfolio. Work
with owners on a daily basis regarding rentals and overall management of each property and location.
* Set-up and oversee work orders; work with vendors on a daily basis
* Reconstruct current in-house operational procedures
* Work internally with reservations for daily, weekly and monthly rentals
5/96-12/03 Lodgian, Inc. – Hilton Head Island, SC
Director of Sales & Marketing
Total restructuring of Sales department & staff, developed and maintained sales/marketing programs for
two resort properties, re-established hotel throughout community and work directly with local
organizations. Continued involvement with Corporate Headquarters & Regional V.P. of Sales on
coordinating quarterly meetings, blitzes & training programs. Responsible for meeting and banquet
& room accommodations for a large conference facility. Sales production with feeder city and
drive destinations through cold calls and prospecting to obtain/recapture clientele. Extensive
knowledge of maximizing hotel computer systems. Daily, weekly & monthly report preparation.
Responsible for overall representation, yield management and financial success for two properties.
* Substantially increased ADR & Occupancy revenues for both properties over 20%
* Developed & Implemented Sales and Banquet training programs
* Recruited new market segments for both hotels
* Established hotels in community through creative marketing campaign
* Aided in development with GM and Operations for successful marketing strategies
* Extreme eye for detail in creating best exposure for products in portfolio
* Organizational affiliations with MCA, NTA, HSMA, CVB, HHICC, HHHA, SGMP, STAG
4/95-5/96 Starlite Management, Inc. – Martha’s Vineyard, MA
General Manger
Managed all facets of operations for small luxury hotel and Bed & Breakfast. Supervised staff,
administered budgets, implemented effective yield management, established and executed marketing
programs. Also, performed all accounting procedures for daily, weekly and monthly operations.
* Increased revenues, ADR and occupancy
* Reduced overall operating expenses
* Improved employee training programs
* Increased exposure throughout community with business & organizational associations
Pamela S. Keaney -2-
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6/91-4/95 Hostmark Management Group – Gaithersburg, MD
Director of Sales & Marketing
Work with management organization representing properties nationwide. Traveled extensively to
Promote sales for a variety of “Flag” properties consisting of limited and large full-service facilities.
Member of start-up team for property takeovers. Supervised and motivated sales team. Work directly
with GM’s on achieving and exceeding budgetary goals. Generated sales in all market segments
through demographic research. Coordinated marketing, banquet and catering functions, executed
marketing/advertising programs and prepared daily, weekly and monthly reports. Work with all
departments on daily operations.
* Increased revenue in all market segments
* Met and exceeded weekly, monthly and quarterly goals
* Implemented sales programs and developed long and short-term business strategic plans
* Repositioned hotels in all markets through extensive advertising, solicitation & networking
* Recruited new business and recaptured previous clientele
* Coordinated and hosted networking functions, familiarization trips and sales blitzes
PROFESSIONAL AFFILIATIONS
2003-2006 Hilton Head Island Hospitality Association – Board of Directors
2000-2003 Hilton Head Island Chamber of Commerce – Steering Committee, Co-Chair Accommodations/Attractions
Sports Committee, Golf Committee, Tennis Committee
2000-2003 March of Dimes Committee – Board of Directors
1991-1995 Rockville Chamber of Commerce – Board of Directors
EDUCATION
College Instructor/Hotel Management Course – College of Charleston, Charleston, SC
Bachelor of Science Degree/Recreation Programming – University of Maryland, College Park, MD
Sales and Business Continuing Education Programs – Montgomery College, Rockville, MD
Mastering Sales Productivity – Lodgian, Inc., Atlanta, GA
PROFESSIONAL REFERENCES
B.F. Saul Corporation/Hotel Division Lodgian, Inc/Holiday Inn Oceanfront
Mr. Dave McKarskey/VP Hotel Operations Mr. Gary Sims/General Manger
3001-986-***-****-298-2240
The Dining Concierge St. James Episcopal Church
Ms. Dede Clark/Owner Patricia A. Coleman