Customer Care Product Management

Danijela Divac

********.*****@*****.*** +381*********

Profile: Creative thinker, motivator, product manager, designer, mentor and coach. Comes with a wealth of experience in the digital product industry. Experience ranges in products and services across a variety of domains, including toys and edutainment, health, biotech, fintech, advertising, online marketplaces and online learning. Professional Work Experience:

2021-Present Head of the Product Group Dlabs, Slovenia/London, UK

● Building successful and effective product mindset and product leaders

● Ensured company culture is defined and communicated and worked toward building autonomous and empowered teams, enthusiastic to tackle any challenge

● Acted as a hiring manager for the product group (PMs and Product Designers)

● Onboarded new members into our culture, created goals and ensured career growth

● Help guide the metrics and goals process for the career paths for the Product Manager group 2020-2021 Digital Product Management Contractor (notably Ava) avawomen.com/wo_en

● Developed Strategic Product Roadmap with the stakeholders and ensured that they are setting up measurable business KPIs

● Helped companies develop the company values and the communication strategy around it 2016-2019 Product Manager Laundryheap, Dlabs, Slovenia/London, UK Dlabs Notable Clients: BoF UK, Laundryheap UK, Scinote SLO/USA, Pamoja Education UK, Prodpad UK

● Developed business Lean Canvas with the startup founders and stakeholders while ensuring that they are set up the measurable business KPIs

● Envisioned & defined POC based on the customer insights and jobs to be done, while validating

● Ensured that the product development is driven by data, customer research, customer needs

● Created success path for clients in their product development journey

● Challenged product ideas and feature impact, while ensuring that all is validated and developed in the lean/iterative way

● Defined MVP in collaboration with the cross functional team 2014-2016 Product and Design Strategy, Seven Bridges Genomics RS/Cambridge, USA

● Introduced the importance of non-engineering roles such as UX and PM and set up company for growth from 50 to 500 people

● Developed UX/CX and Product Management competency, layer that is customer centric and excellent at conducting customer research, defining customer needs that are translated into engineering problems to be solved

● Drove the company reorganization better set for growth, building commercial product and successful governance

● Continuously improved the process and more satisfying ways to collaborate 2013-2014 Product and Design Manager Appnexus (now Xandr after Microsoft acquisition) NYC, NY

● Defined customer problems and needs based on qualitative and quantitative research, and defined product solutions in collaboration with engineering

● Establishing design and product metrics to inform on velocity and value delivered

● Built successful and effective cross-functional teams and the culture in which engineers are owners of the solution process, and are enthusiastic to tackle the next big challenge 2009-2013 Product Manager LeapFrog Enterprises, Inc., Emeryville, CA

● Maintained communication w/engineering and stakeholders while prioritizing backlog

● Synthesized and managed customer needs while creating success path for clients

● Demonstrated the product (educational toys), collected customer feedback via qualitative and quantitative research and transformed it into new features

● Provided vision, direction, and motivation for the engineering teams

● Delivered quality shippable product to the users 2007-2009 Sr. UX Designer LeapFrog Enterprises, Inc.,Emeryville, CA

● Designed surveys, analyzed learner needs and developed user journeys with workflow charts

● Supported content developers and collaborated on a number of projects finding the best design solutions to various game design challenges

● Led face-to-face & online classes for the in-house & third party devs on the proprietary dev tools

● Led cross teams (Producers, Creative, Engineering, Learning Team, Marketing) on improving workflow for US and localized digital content production Education:

2003 M.A., UX Technology and Design, The Richard Stockton University, Pomona NJ 2000 B. A., Visual Communication Design, The Richard Stockton University, Pomona NJ Speaker: 2023 Product Management, Ljubljana SLO 2020 Digital Product Management Webinars Europe 2015-2019 Meetup Product Tank organizer and facilitator in Ljubljana, SLO 2019 Founders Talk, CEED conference in Ljubljana, SLO 2017 Design Thinking, Berlin Germany 2017 CX/UX for Digital Product InOrbit, Ljubljana SLO 2016 Product Design and Strategy at Podim, Maribor SLO 2012 ScrumAlliance, Barcelona Spain 2010 Agile transformation, Emeryville CA

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