Social Media Technical Support

KAYLA BERTLING

Seguin, TX • 361-***-**** • **************@*****.*** • LinkedIn

PROFESSIONAL PROFILE

Resourceful and organized solutions specialist with expertise in SaaS implementation, client onboarding, data analysis, and process optimization. Skilled at aligning software capabilities with client needs, managing data migration, and delivering end-user training to drive adoption. Strong communicator with experience in animal welfare technology and in driving community engagement and donor support through targeted social media initiatives and volunteer leadership. SKILLS

• Problem Solving & Decision-Making • Detail-Oriented, Thorough, Accurate

• Process Documentation & Training • Time Management & Prioritization

• Editing & Proofreading

• Adaptability & Continuous Learning

SOFTWARE EXPERIENCE

• CRM/ERP Platforms: Salesforce, Extendz,

AS/400

• Project Management: JIRA, Asana, Buffer,

Smartsheets, Monday

• Microsoft365: Excel, Outlook, Word,

PowerPoint. Sharepoint

• Shelter Management Software: Shelterluv,

Petfinder, Adopt-a-Pet

• Google Workspace

• Content Creation & Strategy: Canva, TikTok,

Facebook, Instagram

RELEVANT WORK EXPERIENCE

Configurations Analyst Authorium Oct 2022 – September 2025

Implemented and configured complex SaaS solutions for government procurement, aligning evolving product features with client workflows to drive adoption and operational efficiency.

Led cross-functional collaboration with Product, Engineering, and Customer Success to deliver feedback loops, streamline implementation processes, and improve feature utilization by 20%.

Created scalable onboarding and training frameworks that cut client time-to-value by 10% and standardized delivery practices across teams.

Drove performance by exceeding OKRs, boosting utilization by 20% and delivery efficiency by 7%.

Managed data migration with accuracy and adapted to evolving software requirements and updates.

Served on the Culture Committee gathering employee feedback, analyzing engagement trends, and recommending initiatives to improve morale, reduce burnout, and strengthen retention. Regional Sales Coordinator ASCO Equipment Mar 2018 – Oct 2022

Drove operational efficiency for the Central Texas sales team by streamlining vendor communications, purchase order workflows, and invoice reconciliation, accelerating quote-to- cash cycles.

Analyzed regional sales and operations reports to identify bottlenecks, mitigate revenue delays, and support accurate forecasting for senior leadership.

Led software onboarding efforts, resolving data integrity issues, providing technical support, and ensuring seamless system transitions with minimal business disruption.

Led software onboarding efforts, resolving data integrity issues, providing technical support, and ensuring seamless system transitions with minimal business disruption.

Developed training resources and onboarding materials while mentoring new hires on CRM tools, business systems, and sales processes to shorten ramp-up time and boost productivity.

Coordinated logistics and negotiated carrier rates to ensure cost-effective, on-time delivery of heavy equipment across multiple project sites.

Parts Specialist ASCO Equipment Manor, TX Jun 2016 – Mar 2018

• Oversaw end-to-end parts inventory management for the Service Department, aligning stock levels with technician demand to reduce repair delays and maximize equipment uptime.

• Procured and sourced parts for complex service repairs, negotiating vendor pricing and lead times to improve cost-efficiency and ensure just-in-time availability.

• Managed receiving, reconciliation, and vendor invoice processing to maintain accurate inventory and financial records, supporting audits and cost tracking.

• Generated accurate and timely parts quotes to support work orders, improve job scheduling, and enhance service team productivity.

• Collaborated closely with service technicians and operations teams to streamline parts logistics, eliminate bottlenecks, and increase shop throughput. Customer Service Representative Loparex, LLC Nov 2014 – Jun 2016

• Managed a portfolio of high-profile client accounts, ensuring accurate order entry, pricing, billing, and inventory tracking to drive on-time delivery and customer satisfaction.

• Acted as the primary liaison between Sales, R&D, Marketing, and Supply Chain teams to coordinate production schedules, resolve order issues, and meet evolving customer requirements.

• Created and maintained process documentation to standardize internal workflows, improve operational efficiency, and reduce order processing errors.

• Resolved complex order conflicts and pricing discrepancies, leveraging data analysis and cross-functional collaboration to maintain account integrity and build client trust.

• Monitored inventory levels and provided proactive reporting to prevent stockouts, minimize revenue delays, and support accurate demand planning. NON-PROFIT EXPERIENCE (VOLUNTEER)

Co-Founder / Vice President Seguin Snips Squad Jun 2025 – Present

• Co-founded and currently lead a nonprofit providing low-cost spay/neuter services, driving strategic planning, organizational development, and day-to-day operations.

• Establish governance, financial systems, volunteer programs, and operational frameworks to drive long-term growth and program sustainability.

• Cultivate partnerships with local veterinarians, shelters, and businesses to secure sponsorships, donations, and in-kind support that fund and promote mobile clinic services.

• Plan, market, and execute community outreach and fundraising events, overseeing volunteer coordination, sponsorship activations, and onsite logistics to increase engagement and visibility.

• Lead social media strategy, marketing campaigns, and community communications to grow brand awareness, mobilize volunteers, and engage donors. Social Media Lead Sweet Dreams Senior Pet Sanctuary Feb 2024 – Aug 2025

• Produced engaging photo and video content in alignment with a planned content calendar, boosting awareness, donor engagement, and achieving a 75% follower growth within the first year.

• Created compelling multimedia campaigns—including photography, videography, and storytelling—that elevated brand visibility and promoted adoptable senior pets to a growing audience.

• Managed and updated pet profiles in Shelterluv with accurate bios, photos, and status information to enhance visibility and drive forever foster placements. Social Media Marketing Specialist Friends of Dogs Rescue Jun 2023 – Feb 2024

• Created graphics and videos showcasing foster dogs to boost visibility and adoption interest.

• Managed Petfinder and Adopt-a-Pet profiles with accurate, compelling content to improve visibility.

• Planned and executed social media campaigns to promote adoptions and drive audience engagement across platforms.

• Planned targeted social campaigns and analyzed performance metrics to refine strategy and maximize reach.

EDUCATION & CERTIFICATIONS

• BS Agricultural Leadership – Texas A&M University (2005 – 2009)

• HubSpot Social Media Marketing Certification – Aug 2024

• Introduction to Artificial Intelligence (LinkedIn) – Jun 2024

• Excel Tips & Tricks – NC State University (2015)

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