Product Designer Ux

Bridget Lyons

Principal Product Designer / Lead UX Designer / UX Strategist

About Me

Professional Experience

Core Competencies

610-***-**** / ******.******@*****.*** / www.blyons.studio (Password: Hello) / Dribbble / LinkedIn Seasoned Product Designer with 18+ years of experience balancing scrappy startup agility with mature design practices. Proven track record of driving business results through user-centered design, increasing ARR by 88% and delivering $3.3M in projected savings. Expert in UX/UI design, design systems, accessibility, and cross-functional leadership across SaaS, mobile, web and enterprise platforms.

Senior UX Designer

Consumer Reports, Yonkers NY (Remote, Full-Time Contract) / June 2025 – Current

• Designed, tested and implemented a combined search-and-browse menu, boosting success rates by 75% and improving task completion by 70%

• Redesigned and documented Ozma, an enterprise-scale atomic design system, consolidating a fragmented user experience into a unified, tokenized framework

• Drove process improvements and design system governance while facilitating cross-team collaboration and training, resulting in a scalable, stress-tested onboarding process for additional squads Founding Product Designer & Product Owner

tRetail Labs, Sydney AUS (Remote, Freelance As Needed) / Sept 2024 – Present

• Designed a POC dashboard that aggregates and visualizes actionable insights from passengers engaging with Food & Beverage services during their airport journey, using data collected through smart walls, gesture interactions, kiosks, and surveys to improve hospitality experiences

• Established Jira and Confluence frameworks to capture product documentation, and created user stories and tasks to support design and development workflows

• Designed thought leadership social media campaign showcasing our digital insights, to enhance airport F&B experiences UX & Product Design: User Experience Design, User Interface Design, Product Design, UX Strategy, Generative Research, Generative AI, User Research, Usability Testing, Design Systems, UX Audits, UX Writing, Accessibility Design (WCAG), Systems Thinking, Information Architecture, Taxonomy, Requirement Gathering, Journey Mapping, Data Visualization, Prototyping, Pitch & Funding Decks

Design Leadership: DesignOps, Creative Direction, Art Direction, UX Leadership, Team Management, Mentorship, Coaching, Hiring, Sales Enablement, Cross-Functional Collaboration, Project Management, Product Roadmapping Marketing & Digital: Responsive Web Design, Email Marketing, Digital Marketing, Print Design, Lead Generation, Digital Collateral, Tradeshow Design, Branding and Logo Design

Tools, Technologies & Frameworks: Figma, Adobe Creative Suite, Balsamic, Sketch, Miro, Mural, Notion, Unith AI, Claude AI, Napkin AI, ChatGPT, iOS & Android, Usertesting.com, Optimal Workshop, Survey Monkey, Typeform, Google Forms, Jira & Confluence, Click Up, Slack, Google Analytics, Pendo, Material Design, Vuetify, eCharts, Telerik, PowerBI, High Charts, Google Looker, Angular, React, Vue.js, Svelte, WordPress, SquareSpace, Pitchdeck, Keynote, PowerPoint, Google Slides, Google Sheets, Google Docs Founding Product Designer

Tattle, NYC NY (Remote, Full-Time) / July 2023 – February 2025

• Developed accessible, Wasabi design system that enhanced productivity and drove 30% improvement in go-to-market strategy

• I ncreased ARR by 112% in first year through implementation of data-driven features for restaurant menu optimization

• G enerated 7.21% upsell revenue in a single month by launching AI-driven Online Reviews feature

• Delivered AI-powered features that helped General Managers boost guest satisfaction by over 34%

• Collaborated with product management and engineering teams to deliver user-centered solutions for the hospitality industry Principal UX Strategist

BNO, Somerville NY (Remote, Freelance As Needed) / Feb 2025 – Present

• Conducted a comprehensive website audit by analyzing existing research, evaluating brand positioning, value proposition, lead generation, and UX best practices, and identifying gaps and inconsistencies—delivering recommendations across 5 key focus areas to establish a strong foundation for growth in 2026

• Led a UX strategy to redesign WestHealthMosaic.com’s taxonomy and navigation—conducting user research, competitive analysis, and content audits to address usability challenges—resulting in an intuitive mega menu, scalable taxonomy, and improved content discoverability that enhanced engagement, credibility, and SEO performance Lead Experience Designer

Big Nerd Ranch (now Amdocs), Atlanta GA (Remote, Full-Time) February 2022 – June 2023

• Conducted comprehensive usability audit of Chick-fil-A’s eLearning platform ensuring accessibility compliance, resulting in 50%+ increase in adoption rates

• Co-led generative research project for Cricket Wireless pivoting from product to experience transformation, identifying friction reduction opportunities with projected savings of $3.3 million

• Led DesignOps initiatives that standardized case studies, defined UX discovery processes, and improved project scoping, directly contributing to increased sales growth

• Managed stakeholder relationships and presented design solutions to C-level executives Fractional Product Designer

Studio b Creative Co., LLC, Holmdel NJ (Remote) March 2019 – Present

• Designed native iOS mobile gig economy application for early-stage startup securing Series A funding by creating agentic AI-powered app that strengthens community connections and builds confident, capable teens

• Redesigned immigration web application for WES (World Education Services) transforming complex user journey into streamlined, efficient application experience

• Rebranded and redesigned the etherFAX marketing website, resulting in a 64% increase in traffic, a 61% rise in sessions, and a 65% improvement in session duration

• Created a code based design system, Alchemy for Visual Lease, a lease management SaaS solution that improved their go-to-market strategy by 50%+ and boosted customer satisfaction scores See More on LinkedIn

Education & Certifications

Associates in Advertising Design / Hussian School of Art / May 1998 Professional Certifications:

Hyper Island Certificate - Leadership Essentials (2023) Nielsen Norman Group - Storytelling for UX (2022), Designing for Influence (2022) Interaction Design Foundation - Advanced UX Certificate (2021) Sequent Learning - Product Management Certificate (2016) Bridget Lyons / Principal Product Designer / Lead UX Designer / UX Strategist

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