Marketing Manager

Robert Dennihan

Pfafftown, NC ***** *********@*****.*** 512-***-****

LinkedIn: https://www.linkedin.com/in/robert-dennihan

Summary

Marketing professional with 5+ years of experience driving digital engagement and acquisition campaigns, with a proven track record in optimizing member and patient journeys through data-driven A/B testing and cross-channel strategy. Skilled in digital health marketing, nurture campaigns, and influencer/community partnerships. Adept at building performance dashboards, managing content calendars, and collaborating with cross-functional teams to expand awareness and enrollment. Passionate about emerging healthcare innovations and improving patient care through impactful digital experiences.

Experience

Marketing Data Analyst (Contract)

Appen Limited – Remote Jun 2017 – Present

Launched and optimized digital acquisition campaigns using A/B testing and analytics to improve enrollment and engagement.

Built and maintained marketing dashboards, tracking funnel performance to guide decision-making across leadership.

Supported creation and execution of nurture campaigns and digital engagement strategies tailored for diverse audiences.

Developed content for B2B, patient-facing, and social media communications, aligning with brand voice and compliance.

Implemented and optimized social listening tools to inform campaign strategy and identify engagement opportunities.

Collaborated with Customer Success, Product, and Data teams to align marketing initiatives with user needs and organizational goals.

Managed multi-channel content calendars, including social media and podcasts, overseeing editing, scheduling, and post-production workflows.

Coordinated influencer/KOL partnerships and community ambassador programs to increase reach and credibility.

Served as day-to-day program manager across marketing initiatives, ensuring on-time execution in a fast-paced, cross-functional environment.

Supported outreach to local and community-based organizations, fostering brand awareness and engagement at the grassroots level.

Team Lead Merchandiser

Walgreens Feb 2007 – Dec 2016

Directed merchandising operations across six departments, ensuring alignment with seasonal campaigns and vendor promotions.

Supervised and trained a team of 10+ associates, coordinating workflows to meet sales and operational goals.

Designed merchandising layouts to highlight priority products, driving stronger sales velocity.

Education

Master of Marketing – Southern New Hampshire University, May 2024

Bachelor of Business Administration in Management – Southern New Hampshire University, May 2021

Skills & Abilities

Campaign Management: Acquisition, Nurture, Community & Influencer Marketing

Digital Health & Telehealth Marketing Patient Engagement Content Strategy

Analytics & Reporting: Google Analytics, Dashboard Building, A/B Testing

Marketing Tools: Pardot, HubSpot, Braze, Mailchimp, Hootsuite

CRM & Automation: Salesforce, PipeDrive, Marketing Automation Platforms

Cross-Functional Collaboration: Customer Success, Product, Data, and Community Teams

Content Development: B2B, Patient-Facing, Social Media, Podcasts

Strategic Marketing Project Management Market Research Data-Driven Optimization

Certifications

Google Ads Certification – Google

Advanced Google Analytics – Google

HubSpot Digital Marketing Certification – HubSpot Academy

HubSpot Content Marketing Certification – HubSpot Academy

Hootsuite Social Media Marketing Certification – Hootsuite Academy

Contact this candidate