Project Management Sales Training

Professional Summary

Results-driven training and sales enablement leader with over 17 years of global experience in sales training, leadership development, coaching, and content creation—demonstrated success in enhancing team performance and driving revenue growth. Possesses eight years of specialized expertise in designing and delivering impactful sales training programs, improving productivity, and embedding sales best practices. Brings nine years of success in the telecommunications industry with top-tier organizations, including Charter Communications, Time Warner, and Clear Channel, effectively managing complex sales operations and cross-functional collaboration. A dynamic speaker and engaging facilitator, known for delivering high-impact presentations to diverse audiences. Former U.S. Army Sergeant (SGT) with strong leadership, project management, and strategic planning skills; adept at aligning learning strategies with business objectives to achieve measurable outcomes.

Skills

Global Sales Training

Strategic Planning

Operational Planning

Market Research

Competitive Analysis

Budget Management

Cost Control

Project Management

Staff Recruitment

Team Leadership

Process Improvement

Sales Coordination

Employee Training

Onboarding Development

Mentorship & Coaching

Sales Coaching

Employee Development

Territory Management

Compliance Oversight

Customer Service Excellence

Payroll & Commission Management

Cross-Functional Collaboration

Investigation & Reporting

Regulatory Compliance

Key Achievements

Developed targeted onboarding, upskilling, and project-specific programs across global B2C sales timeapmrosv,ing sales effectiveness and aligning with corporate objectives.

Implemented strategic training initiatives tied to OKRs, improving onboarding outcomes and increasing close rates among sales reps.

Founded and led a field onboarding committee, ensuring consistent training delivery and stronger acrliogsns-mfuennctt.ional

Designed and facilitated instructor-led and virtual training sessions, managing content through platforms like Zoom, Google Classroom, Cornerstone, LMS (Learning Management System), Salesforce and LinkedIn Learning.

Recruited, hired, and trained high-performing sales teams, driving enhanced sales productivity and itmerpritrovryed

coverage.

Professional Experience

TRAINING FACILITATOR AND SKILLS COACH 06/2018 - 06/2025 Wayfair - Remote

Responsible for identifying and addressing training needs across a global B2C sales environment by developing and delivering comprehensive programs—including new hire onboarding, upskilling initiatives, and project-specific sessions

—aligned with corporate strategic objectives. Collaborated with senior leadership to execute training strategies tied to Global Sales OKRs, led cross-functional onboarding committees, and created scalable learning content. Facilitated VILT/ILT sessions using advanced platforms, analyzed training effectiveness using tools like Google Analytics, mentored new hires and trainers, and drove a 20% improvement in close and conversion rates.

Identified training needs across global B2C sales teams and developed onboarding, upskilling, and project-specific programs that improved sales effectiveness and aligned with corporate objectives.

Collaborated with senior leadership to implement strategic training initiatives tied to OKRs, resulting in improved onboarding outcomes and enhanced close rates among existing sales reps.

Founded and led a field onboarding committee in partnership with management, ensuring consistent training delivery, stronger cross-functional alignment, and enhanced content relevance.

Designed and facilitated instructor-led and virtual training sessions using platforms like Zoom, Google Classroom, and Adobe Connect, while managing content through LMS tools such as Cornerstone and LinkedIn Learning.

DIRECT SALES REPRESENTATIVE MANAGER 01/2017 - 01/2018

Charter Communications/Spectrum - Vestal, NY

Responsible for managing and coordinating daily operations of outside sales representatives promoting cable, internet, and phone services. Oversaw employee relations, including conducting performance evaluations, providing coaching, and delivering safety training. Responsible for recruiting, hiring, and training high-performing direct sales staff. Assigned sales territories, supported budget planning, ensured accurate commission processing, and managed performance metrics to drive sales productivity and team effectiveness.

Managed and coordinated daily activities of outside sales reps selling cable, internet, and phone services, ensuring optimal territory coverage and consistent sales results.

Recruited, hired, and trained high-performing sales staff, implementing ongoing coaching, performance evaluations, and safety training to maintain a motivated and compliant team.

Assisted in budget preparation and contributed strategic insights on marketing and sales offers, helping to shape targeted campaigns and improve overall sales efficiency.

Oversaw payroll processing and commission approvals, ensuring accurate and timely payments, while tracking performance metrics and refining policies to enhance sales productivity.

CAGE SUPERVISOR 01/2017 - 12/2017

TIOGA DOWNS - Nichols, NY

Responsible for overseeing the safe and efficient operation of the Casino Cage, Main Bank, and kiosks during assigned shifts. Duties included supervising staff performance, mentoring and coaching team members, ensuring compliance with gaming regulations and company policies, delivering exceptional guest service, managing shift documentation, investigating variances, and assisting with staff scheduling and performance reviews.

Supervised daily operations of the Casino Cage, Main Bank, and Kiosks, ensuring the safe and efficient handling of transactions and compliance with gaming regulations.

Trained, mentored, and coached cage personnel, promoting adherence to policies and enhancing team performance and customer service.

Ensured compliance with federal laws, gaming regulations, and company policies, maintaining high guest service standards while addressing concerns promptly.

Managed shift paperwork, investigated variances, reported issues to the Cage Manager, and assisted with employee scheduling and performance reviews to support team development.

Education

Corning Community College - Corning, NY Associate Arts

General Studies

United States Army - Ft. Drum, NY Primary Leadership Development Course United States Army - Ft. McClellan, AL Advanced Individual Training

Portfolio

http://www.linkedin.com/in/colleenvanalstine

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