Digital Marketing Senior

Location:

Richmond, VA

Posted:

October 03, 2025

Contact this candidate

Resume:

RISHARD ALI

Henrico, VA 232**-***-*** **** *******.****@*****.***

Focus of Interest: Director of SEO Sr. Marketing Manager

Professional Summary

Award-winning Senior Marketing Consultant with 15+ years of experience leading SEO, SEM, and digital marketing strategies that drive measurable growth. Expert in technical SEO audits, link building, content optimization, and conversion rate optimization (CRO) using tools such as Google Analytics, SEMrush, Ahrefs, and Moz. Proven ability to manage multi-million-dollar marketing budgets, oversee cross-functional teams, and execute full-funnel campaigns including local SEO, structured data, and A/B testing. Skilled in reporting ROI, forecasting performance, and leveraging HubSpot and Salesforce to align marketing campaigns with business objectives.

Core Competencies

AEO, GEO, & SEO Keyword Research & On-Page SEO Link Building & Backlink Strategy Local SEO & Google Business Profiles Conversion Rate Optimization Team Leadership & Training Cross-Functional Collaboration Website Content Optimization Client Relationship Management Structured Data / Schema Markup Landing Page Optimization SEM Technical SEO Audits Customer Experience Analytics & KPI Reporting Paid Search Best Practices A/B Testing & Competitive Analysis CRM & Marketing Automation (HubSpot, Marketo, Salesforce, ETC) Budget Planning & Forecasting

AWARDS

Global Marketing 2020 (Search) US, Infront Webworks

Search Awards 2021, Infront Webworks

PROFESSIONAL WORK EXPERIENCE

Sr. Marketing Consultant (SEO) ROBERT HALF – Remote June 2023 – Present

Recruited to develop and implement comprehensive SEO strategies for diverse clients to increase organic search traffic and conversions.

Developed and implemented SEO strategies that increased organic traffic and conversions across client websites.

Conducted comprehensive technical SEO audits and UX optimization plans to improve site performance.

Delivered content strategies aligned with keyword research and search intent.

Provided detailed KPI reporting to stakeholders for data-driven decisions.

Director of SEO BIZIQ – Remote June 2022 – May 2023

Tasked with managing a team of hardworking SEO Specialists to deliver top-notch local and national SEO marketing campaigns for existing and future clients.

Led a team of SEO strategists and collaborated with content, development, and marketing departments.

Built and executed training and development programs to elevate SEO team performance.

Delivered performance insights to executive leadership, improving departmental outcomes and efficiency.

Director of Client Services and Marketing INFRONT WEBWORKS – Colorado Springs, CO March 2020 – May 2022

Responsible for marketing management and client retention and growth, collaboratively setting and achieving client revenue targets and measuring and maintaining client satisfaction.

Oversaw company-wide digital marketing strategies, P&L projections, and KPI achievement.

Managed client portfolios and executed full-funnel digital campaigns aligned with revenue goals.

Implemented data-driven decision-making to optimize marketing results.

SEO Manager SOCIAL SEO – Colorado Springs, CO February 2017 – March 2020

Responsible for the planning and execution of high-level and intricate SEO strategies for clients, while helping team members to learn and apply the same strategies.

• Directed SEO strategies for clients across multiple industries, managing a team of specialists.

• Delivered custom SEO roadmaps to boost search rankings and site performance.

• Oversaw cross-functional collaboration to achieve client success metrics.

PREVIOUS ROLES

VP Operations SEO Consulting Experts – St Petersburg, FL January 2016 – September 2017

Operations & Marketing Manage USVI Supplies – Pembroke Pines, FL June 2012 – January 2016

System Analyst Accenture – Manhattan, NY November 2011 – June 2012

EDUCATION

Business Administration

Ohio State – Columbus OH Strayer University – Richmond, VA Hocking College - Nelsonville, OH

TECHNICAL SKILLS

Microsoft Excel (vlookups and pivot tables), Google Sheets, Google Docs, SEO tools (Ahrefs, SEMrush, Screaming Frog, SurferSEO), CRO tools (Google Optimize, VWO, Convert, A/B testing), Google Ads (SEM), Microsoft Ads (SEM), heat mapping/user behavior tracking software (Clarity, HotJar), AI tools (ChatGPT, Perplexity.ai, Claude), Google Analytics, Adobe Analytics, GSC, Variety of CMS’s, Operational & Performance Analytics, Loan Lifecycle Optimization, Marketing Funnel & Conversion Reporting, KPI Trend Analysis & Data Storytelling, Test-and-Learn Measurement, Cloud Data Infrastructure, End-to-End Marketing Performance Analytics, Multi-Touch & Next-Stage Attribution, Multi-Touch & Next-Stage Attribution, Multi-Touch & Next-Stage Attribution, Multi-Touch & Next-Stage Attribution, Multi-Touch & Next-Stage Attribution, Multi-Touch & Next-Stage Attribution & Many more.

CORE WORK EXPERIENCE

Customer-Centric Leadership: Utilized customer insights to create and implement strategies that drive engagement and retention across key audiences.

Innovative Marketing Strategy: Lead multi-channel, data-driven marketing initiatives, including paid ads, social media, and email, to fuel business growth.

Creative Campaign Development: Innovated and launched breakthrough campaigns to strengthen customer acquisition and retention.

Performance Marketing Oversight: Managed teams executing paid search, social, programmatic, and affiliate campaigns, ensuring alignment with ROI and customer acquisition goals.

Emerging Market Trends: Identified and leveraged new opportunities to enhance customer acquisition and lifetime value.

Test and Optimize: Guided A/B and multivariate testing to continuously refine campaigns and optimize conversion performance.

Technology Integration: Implemented solutions to boost performance and streamline operations.

Strategic Resource Allocation: Oversaw significant budgets, aligning resource investments with business goals to maximize ROI and optimize attribution models.

Qualifications:

14+ years’ experience in Marketing, Business, or Communications.

10+ years of leadership experience in marketing, managing diverse teams/clients and substantial budgets

Proven expertise in multi-channel marketing execution and solutions

Strong analytical, communication, and relationship-building skills with a history of driving business growth and continuous improvement

Knowledge of SEO tools: SEO analysts know how a CMS platform like WordPress works so that they can implement important codes on the website.

Content writing skills: These professionals can benefit from knowing how to write good content following SEO best practices.

Analytical skills: An SEO analyst knows how to analyze data thoroughly to optimize a website and produce effective results.

Problem-solving skills: SEO analysts often analyze the fall or rise in the organic traffic of a website, average time spent on a page, bounce rate and acquisition sources and types.