Marketing Manager
Resume:
Gabriela Tejada
LinkedIn: www.linkedin.com/in/gabriela-j-tejada
Roseville, CA 95661
***************@*****.***
Professional Summary
• Dynamic and results-driven Marketing Manager with 17+ years of experience in the dental field, blending clinical knowledge with operational and marketing leadership.
• Marketing Director at Apex Dental Supply LLC, delivering innovative marketing strategies and reliable products to dental practices.
• Applied generative AI tools to develop high-performing marketing campaigns, including blogs, social media content, and ad creatives, driving audience engagement and brand visibility.
• Digital marketing and brand development professional with expertise in content creation and WordPress website design, successfully engaging both dental professionals and organic consumer audiences.
• Community builder managing platforms including Dental Assistants Network (32K+ members) and ASKDent (810+ followers).
• Experienced in launching and scaling niche platforms, including Healthy Smile Happy Mom, a dental education blog for moms.
• Developer of employment and networking hubs, such as the Dental Assistant Network, connecting professionals to resources and career opportunities.
• Bilingual (English/Spanish) communicator with strong relationship-building skills and a passion for driving growth through innovative marketing strategies. Willing to relocate: Anywhere
Authorized to work in the US for any employer
Work Experience
Marketing Communications Manager
Apex Dental Supply LLC-Florida
January 2023 to Present
• Boosted Apex Dental Supply sales 25% in 6 months through targeted marketing & content campaigns.
• Managed guest contributors, ensuring blog posts met editorial standards and branding guidelines.
• Managed Brand Awareness Development
• Content Creation and Copywriting
• Social Platform Management - Approved All Released Content
• Market Research and Audience Analysis
• Brand Development and Messaging
• Campaign Performance Analytics
• Ad design and Implementation
• Email Marketing Campaigns
• Mail chimp, CRM
• Bilingual Spanish/English
Career Break
Professional Development & Family Care-San Jose, CA July 2020 to January 2023
Took a planned career break to focus on family responsibilities while actively maintaining and enhancing marketing expertise. During this period:
• Completed online courses in digital marketing, social media strategy, and content creation.
• Volunteered on healthcare-related marketing projects, supporting patient engagement and community outreach initiatives.
• Stayed up-to-date with healthcare trends, patient acquisition strategies, and CRM tools. Dental Assistant
Laser Dentistry-San Carlos, CA
May 2019 to July 2020
Clinical & Dental Assistant Procedures
• Supported dentist in multiple procedures daily, increasing clinic efficiency and output.
• Chairside assisting for restorative, preventive, and specialty procedures
• Coronal polishing, radiography, and intraoral scanning
• Sterilization & instrument management
• Anesthesia support and procedural preparation
• Patient education & oral hygiene instruction
• Bilingual communication (English/Spanish) for patient care Practice Manager/Marketing
Onsite Dental-San Mateo, CA
January 2016 to April 2019
• Dental Practice Operations & Workflow Management
• Patient Acquisition, Retention & Referral Growth
• Digital & Community Marketing Strategy
• Treatment Coordination & Case Acceptance
• Insurance Verification
• Billing, Collections & Revenue Cycle Optimization
• Staff Recruitment, Training & Team Leadership
• OSHA, HIPAA & Infection Control Compliance
• Budgeting, Vendor Relations & Inventory Control
• Social Media & Online Reputation Management
• Patient Relations & Customer Experience Excellence
• Performance Tracking, Reporting & KPI Analysis
• Bilingual Communication (English/Spanish)
Dental Assistant
Dr. Roya Nader DDS-San Jose, CA
2003 to 2016
• Streamlined laser treatment workflow, reducing chair time by 15–20% per patient.
• Clinical & Dental Assistant Procedures
• Chairside assisting for restorative, preventive, and specialty procedures
• Coronal polishing, radiography, and intraoral scanning
• Sterilization & instrument management
• Anesthesia support and procedural preparation
• Patient education & oral hygiene instruction
• Bilingual communication (English/Spanish) for patient care Education
Google Analytics (Certification)
Google Training-Remote
January 2022 to March 2022
History (Bachelor's degree)
Maryville University of Saint Louis-St. Louis, MO
October 2017 to July 2020
General Studies (Associate Science)
San Jose City College-San Jose, CA
September 2011 to May 2014
Skills
• CRM system proficiency
• Business development
• Content development
• Social media platforms
• Video editing
• Operating systems
• Data interpretation
• Shopify
• Growth marketing strategy
• Project management
• UX
• Community engagement
• Key Performance Indicators
• Data-driven decision making
• Branding
• Slack
• Presentation software
• Customer communication
• Supervising experience
• Visual communication design
• Content management systems
• Online blogs
• Content scheduling
• Customer acquisition
• Workflow management (operations management method)
• Bilingual (10+ years)
• SaaS
• Team management
• Writing skills
• Revenue growth
• Project planning
• Click-through rate (CTR) improvement
• Content editing
• Go-to-market strategy
• Social media marketing strategy development
• Search marketing
• Translation
• Customer retention
• Content strategy
• Google Sheets
• Data reporting
• Marketing strategy development
• Affiliate marketing campaigns
• Vendor contract management
• UI design
• Technical writing
• Generative AI
• Product marketing
• Website maintenance
• Customer relationship management
• Account management
• Practice management
• Brand awareness campaigns
• ROI
• Digital marketing budget management
• Marketing analytics
• Integrated marketing
• Client communication
• Brand awareness strategy
• Google Ads
• Google Analytics
• B2B marketing
• Web design
• Administrative experience
• Asset management
• Google AdWords
• Algorithms
• Senior leadership
• Marketing specialist experience
• Customer segmentation
• Affiliate marketing
• Proofreading
• A/B testing
• Healthcare Management (3 years)
• Social media analysis
• Project management software
• Paid advertising campaign management
• E-commerce
• Keyword research
• Regulatory compliance
• Graphic design
• HIPAA (10+ years)
• Social media advertising
• Communication skills
• B2B
• Content writing
• AI
• Google Suite
• Content management
• Content creation
• Email Marketing
• Healthcare team management
• Customer retention strategy
• B2C business model
• Cost per click (CPC) reduction
• Paid search marketing
• Data analytics
• Written communication
• Email marketing campaigns
• Market research
• Search engines
• Recruiting
• New product launch experience
• SEO
• Constant Contact
• Pay-per-click (PPC) advertising
• SEM
• WordPress
• Copywriting
• Editing
• Analysis skills
• Marketing campaign management
• Google Search Console
• Independent research
• Marketing ROI (MROI) improvement
• Canvas LMS software
• Training & development
• Client services
• SEM campaigns
• IT experience within healthcare
• Bilingual - Spanish/English (10+ years)
• Campaign performance reporting
• Data Integration (Data management)
• Social media content creation
• HubSpot
• Influencer partnership campaigns
• Analytics
• Brand messaging
• Experience in startups
• Data analysis skills
• Marketing automation
• Proposal writing
• Developing multi-channel marketing campaigns
• Web accessibility
• SEO tools
• Conversion optimization
• Data analytics tools
Languages
• Spanish - Fluent
Certifications and Licenses
First Aid Certification
Infection Control Certification
Coronal Polish Certificate
Radiology Certification
CPR Certification
X-Ray Certification
Nitrous Oxide Certification
Driver's License
Certified Dental Assistant
Additional Information
• Strong negotiation skills
• Proficient in Adobe and Canva
• Sound understanding of social media content marketing, costumer engagement and community building strategies.
• Sharp awareness of omissions and inaccuracies, and prompt with corrective action.
• Skilled, self-starter, energetic, flexible and tech savvy.
• Online marketing skills with a focus in the Dental Industry and fashion industry.
• Adept at responding to retail trends with appropriate marketing strategies.
• Exceptional organizational and communications skills
Contact this candidate