Digital Marketing Social Media

Adeleke Damilola Rufus

New Jersey, United States **********@*****.***

Professional Summary

Results-driven Paid Media Manager with 7+ years of experience in digital marketing, specializing in media buying, planning, programmatic advertising, social media ads, lead generation, and growth strategy. Proven track record of delivering measurable ROI, optimizing multi-channel campaigns, and driving business growth for global brands. Adept at using analytics to guide decisions, improve performance, and achieve business objectives. Professional Experience

Dbrown Consulting Limited – Lagos, Nigeria

Customer Acquisition Specialist / Marketing Lead Mar 2025 – August 2025

• Lead marketing strategy and execution to achieve business growth objectives.

• Manage lead generation and qualification through targeted campaigns.

• Oversee media planning, buying, optimization, and social media advertising.

• Conduct audience research and segmentation to develop tailored messaging.

• Optimize website performance through A/B testing and experimentation. All Seasons Zenith (Publicis Groupe) – Lagos, Nigeria Digital Strategist / Paid Media Buyer May 2023 – Mar 2025

• Managed end-to-end campaign operations, including budget control, media planning, buying, and optimization.

• Deployed programmatic campaigns on Display & Video 360 (DV360).

• Executed social media activations, PPC marketing, and lead generation initiatives.

• Produced in-depth analytics reports to monitor customer journeys and measure performance.

• Handled account management for multiple high-profile brands. Wild Fusion Digital Agency – Lagos, Nigeria

Media Buyer / Paid Media Specialist Oct 2020 – Jan 2023

• Planned and managed multi-channel campaigns (Meta, Google, Mobile, Programmatic) with focus on conversions and ROI.

• Led influencer acquisition, negotiations, and campaign execution.

• Developed campaign reports and performance dashboards using Looker Studio.

• Managed budgets and ensured alignment with client objectives. Data Migrate Limited – Lagos, Nigeria

Digital Marketing Manager / Microsoft Office Instructor Oct 2017 – Sep 2020

• Directed daily operations and implemented marketing strategies to increase conversions.

• Designed and launched a custom web application for training registration and course management.

• Ran Facebook ad campaigns and designed email marketing automation.

• Facilitated Microsoft Office training (Excel, Word, Access, PowerPoint). Education

• University of Lagos (Distance Learning Institute) – B.Sc. Business Administration

• Dalewares Institute of Technology – National Diploma, Software Engineering Certifications

• Meta Certified Media Buying Professional

• Meta Certified Media Planning Professional

• Contextual Advertising – GumGum

• Product Analytics Micro-Certification – Mixpanel

• Facebook Blueprint Certified

• Google – Fundamentals of Digital Marketing

• Google Analytics – Fundamentals & Advanced

• Google Ads – Display, Search, Video, GMB

• SEMrush Academy – Mobile, Local, Technical SEO, Keyword Research, Backlink Management Technical Skills

Google Tag Manager, Microsoft Excel, Mixpanel, Looker Studio, DV360, Facebook Ads Manager, WordPress, SEMrush

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