Product Owner Digital

DINA MARZBAN

Digital Product Owner Product Management MarTech & Growth

Orlando, FL *************@*****.*** 321-***-**** LinkedIn: https://www.linkedin.com/in/dinamarzban

PROFESSIONAL SUMMARY

Digital Product Owner with 16+ years of experience leading Agile delivery, MarTech implementations, and digital transformation across global brands. Proven expertise in managing product lifecycles, scaling customer acquisition, and driving monetization for eCommerce, AdTech, and SaaS platforms. Skilled in stakeholder management, cross-functional leadership, and data-driven decision making. Career includes leadership roles at TikTok, Huawei, Noon, and MBC Group.

CORE SKILLS

• Agile Product Ownership (Scrum, Sprint Planning, Backlog Management)

• Product Lifecycle Management (Discovery, Roadmapping, GTM, Optimization)

• CRM & Marketing Automation (Salesforce, HubSpot, Mailchimp)

• Digital Monetization & Growth Strategy

• Data Analytics & Reporting (GA4, Tableau, Adobe Analytics, Looker)

• MarTech & AdTech Platforms (Google Ads, Meta, TikTok, DSPs)

• User Acquisition, Retention & Conversion Optimization

• Stakeholder & Cross-Functional Collaboration

• Performance Marketing & Go-to-Market Execution

PROFESSIONAL EXPERIENCE

Digital Product Owner Orlando Epilepsy Center – Remote Oct 2023 – Present

• Owned end-to-end digital product lifecycle for patient portal and provider dashboard

• Increased patient acquisition by 62% through multi-channel campaigns (Google Ads, Meta, TikTok)

• Implemented Agile frameworks, managed backlog, and drove sprint delivery

• Boosted ROI by 35% with advanced analytics dashboards and real-time optimizations

• Integrated EHR, CRM, and HIPAA-compliant platforms to streamline patient engagement

Senior Digital Product & Ads Manager Noon – Dubai, UAE Mar 2022 – Sep 2023

• Led ad monetization and product strategy for the region’s largest eCommerce platform, generating $3M+ revenue

• Directed 14 account/product managers executing digital growth initiatives

• Developed agency enablement programs to drive adoption of Noon’s ad solutions

• Collaborated with product and marketing teams to deliver data-driven proposals and GTM strategies

Head of Digital Monetization Products Huawei – Dubai, UAE Mar 2021 – Feb 2022

• Launched and scaled monetization platforms (Petal, Assist, Browser) across MENAP and India

• Surpassed 120% revenue target and delivered 45% YoY growth

• Built partnerships with agencies and led enablement workshops to accelerate adoption

• Aligned cross-functional teams on product strategy and delivery roadmaps

Partnership & Product Enablement Manager TikTok (ByteDance) – Dubai, UAE Apr 2019 – Mar 2021

• Owned strategic relationships with Samsung, Coca-Cola, Pepsi, and global agencies

• Delivered product onboarding and training for TikTok Ads platform adoption

• Designed campaign strategies that increased regional revenue by 70%

• Acted as key product liaison between agencies, brands, and internal product teams

Client Success & Product Director Task Spotting – UAE Mar 2018 – Apr 2019

• Delivered digital product adoption strategies across 15 markets

• Increased revenue by 45% through new integrations and reporting solutions

• Partnered with product teams to enhance platform usability and client retention

Digital Advertising & Product Manager MBC Group – Dubai, UAE Sep 2016 – Mar 2018

• Managed digital ad product portfolio and branded content formats for largest regional broadcaster

• Consistently exceeded revenue targets with innovative GTM product launches

• Partnered with regional advertisers to align campaigns with KPIs and growth metrics

EARLY CAREER

• Digital Marketing Manager – L’Oréal Cairo, Egypt Feb 2012 – Jan 2013

• Digital Media Research Manager – AC Nielsen Cairo, Egypt Jan 2012 – Jan 2013

• Project Manager – Dell EMC Cairo, Egypt Jan 2011 – Jan 2012

• Business Software Engineer – Nokia Siemens Networks Cairo, Egypt Jan 2009 – Jan 2011

EDUCATION

B.Sc. Computer & Information Systems – Cairo University GPA: 3.2

CERTIFICATIONS

Google Ads Meta Blueprint Google Analytics HubSpot Content Marketing

TECHNICAL TOOLS

• Google Ads, Meta Business Suite, TikTok Ads, Programmatic DSPs

• GA4, Adobe Analytics, Tableau, Looker

• Salesforce, HubSpot, Mailchimp

• SEMrush, Ahrefs, Google Search Console

Contact this candidate