Digital Content Social Media
Resume:
DOUGLAS R. STRASSLER
*************@*****.***
New York, NY
PROFESSIONAL SUMMARY
Highly motivated and success-driven corporate communications executive with 20 years of experience helping Fortune 500 companies and non-profits tell their story, including the areas of commercial business updates, change management, and employee communications. Achieved results in highly competitive digital editing and writing positions requiring sound judgment, developing excellent interpersonal relationships with senior stakeholders and team leadership. Expertise in crafting a coherent, compelling, accurate, narrative from multiple and varied sources in both formal business writing and lighter, engaging stories that attract and appeal to audiences of all workforce generations.
Equitable - New York City, NY - August 2019 to Present Internal Communications Lead
Led digital content creation and internal communications strategy, managing editorial workflows, newsletters, and intranet content to drive employee engagement and ensure clear, consistent messaging across multiple channels.
Key Achievements:
• Produced and distributed weekly newsletters reaching 5,000+ employees, achieving an open rate increase of 18% year-over-year.
• Developed and managed an editorial calendar covering 100+ annual content pieces, ensuring alignment with corporate communications strategy.
• Optimized intranet content based on weekly performance reports, improving average employee engagement by 22% within six months.
• Collaborated with cross-functional teams to create and edit 30+ long- and short-form articles monthly, maintaining 100% compliance with brand and web standards.
• Streamlined team communications by leading bi-weekly content strategy meetings, reducing content production turnaround time by 15%. Actors' Equity Association - New York City, NY - March 2018 to August 2019 Senior Writer and Project Manager
Created, edited, and managed multi-channel communications platforms, including magazines, press, social, and website content to increase campaign visibility and engage diverse audiences. Key achievements:
• Produced and edited content for the union's quarterly print and digital magazine reaching 50,000+ members, improving readership engagement by 25%.
• Oversaw and updated content across internal and external websites, reducing outdated content by 40% and ensuring alignment with organizational messaging.
• Drafted and designed press releases, speeches, and campaign collateral that contributed to 15+ media placement sand boosted campaign visibility.
• Managed editorial calendar and developed story pipelines, ensuring 100% on-time delivery of planned content for organizational priorities. Haymarket Media US - New York City, NY - November 2016 to December 2017 Digital Content Editor
Directed editorial operations and content strategy for PsychiatryAdvisor.com and RheumatologyAdvisor.com, managing an in-house team and freelance contributors, producing digital content, and driving significant audience engagement growth across web and social platforms.
Key achievements:
• Oversaw daily editorial operations for two medical news websites, achieving a 125% increase in audience engagement within one year.
• Edited and authored 200+ news articles, clinical features, and multimedia pieces, maintaining accuracy, clarity, and editorial standards.
• Managed 10+ freelance contributors and maintained editorial calendars, ensuring 100% on-time publication of assigned content.
• Expanded reach on social media by creating and curating content that engaged 20,000+ followers, increasing interaction by 35%.
• Delivered real-time coverage of 10 industry conferences, boosting site traffic by 40%. ADDITIONAL SKILLS & PROFICIENCES
Proficient with PC/Mac, MS Office (including SharePoint, Viva Engage and Teams), Outlook, Dreamweaver, Photoshop and HTML, Adobe Creative Suite, Asana, CRM, Drupal, Muck Rack, Monday, Poppulo, WordPress, Workfront, with knowledge of AMA, AP, and Chicago Style. Fluent in English, proficient in Spanish and ad/journalistic communication and vernacular CREATIVE MASTER SKILLS
Newsletters, social media content, sound bites, videos, and feature articles Policy statements and company intranet collateral
Press releases, sales ads, brochures and direct mail/response copy EDUCATION
Baruch College – M.S. in Industrial/Organizational Psychology University of Virginia – BA in English, minor in Spanish
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