Media Planning Director

Adelusi Olufemi Akinwunmi

****.*******@*************.*** ● +234 803-***-****

Dr. Femi Adelusi (MCIM, MBA, MSc, Frpa) LinkedIn PROFESSIONAL SUMMARY

With over 25 years of experience in marketing communication, expertise spans various areas of the field. Responsibilities included managing international brands such as Coca-Cola, Guinness (Diageo), and many more. For over 15 years, core roles in media, digital, and experiential marketing agencies focused on growing brand equity, driving innovations, and achieving volume growth in key markets in Nigeria and West Africa.

WORK EXPERIENCE

Managing Director

BrandEye Media Lagos Nigeria Jan 2021 – Till Present

● Provide leadership for the entire business group, set clear business vision, values and build reputation. Leading a team of 37 people to drive business growth and performance to deliver on Turnover and Profitability of 35% YoY

● Implement data-driven technology to enable effective media strategies across our business units to optimize marketing/media efficiencies by 15%-20% Savings for clients’ campaigns.

● Oversee financial performance, budgeting and resources allocation to ensure we meet annual billings and profit goals.

● Set shorter-term and long term goals and ensure alignment with the organization’s mission

Managing Director

BrandEye Media Agency Lagos Nigeria June 2015 – Dec 2020

● Drove thought leadership & agency capacity in data investment for media planning & buying tools investment to create business advantage and win pitches.

● Ensured compliance with regulatory requirements and approvals of creative and content materials prior to consumer exposure in line with health & pharmaceutical industry guidelines for GlaxoSmithKline (Panadol, Panadol Extra, Sensodyne toothpaste) & and Bayer Pharmaceutical products such as Supradyn multivitamin and Active Man vitamins.

● Participated as facilitator & speaker in industry knowledge improvement workshops in the marketing & advertising segment to improve ethical standards and professional conduct.

● Developed strategic agency partnership in key African countries, Ghana, Sub-Sahara Farica

(Kenya), Franch West Africa (Cameroon) and South Africa Johannesburg SA). Head, Media & Marketing Communication

Guiness Nigeria PLC, Lagos Nigeria March 2013 – May 2015

● Initiated & led media projects resulting in cost efficiencies & effectiveness to achieve set Media Productivity targets of 15% Hard-cash and 50% Soft-Cash across portfolio.

● Supervised digital content development for social media (SMO); whilst ensuring that our digital footprint achieves a 20% - 30% reduction in media investment for roaster clients.

● Developed strong digital media buying (advertising) strategies for GN & DBN brands and ensuring proper buying controls and measurements.

Integrated Marketing Communications Manager

Coca-Cola International, Lagos Nigeria Jan 2009 – Feb 2013

● Led the development of integrated communication/media strategy & plans for the portfolio of brands of Coca-Cola, Brand Coke, Fanta, Sprite, Schweppes, Five Alive Juice etc.

● Championed the discovery, development and execution of digital media that is integrated with traditional/offline media strategy to ensure that our communication is ‘liquid’ and ‘linked’.

● Managed the creative & content development processes for Media, Digital, PR and other IMC Agencies to ensure message consistency and amplification across channels.

● Project Managed FIFA World Cup/Coca-Cola Trophy Tour for Nigeria and Equatoria Africa countries in 2009 ahead of the 2010 FIFA World Cup in South Africa Division Media Manager

Coca-Cola Nigeria Lagos Nigeria Jun. 2006 – Dec. 2008

(Nigeria + 11 sub-Sahara countries)

● Provided guidance to the Division and Franchise brand teams and executed media strategies, media planning and media buying that aligned with brand objectives and strategy.

● Provided leadership and expertise in the Company's strategic media & sponsorship management process to ensure excellence in Media & Sponsorship across the Franchise.

● Developed new capabilities within the media team on the Agency side and particularly in new/digital media.

Director, Media Strategy & Planning

MediaReach OMD (OMD Global), Lagos Nigeria Nov 2000 – Mar. 2006

● Managed the Media Account Teams of the following Regulated Pharmaceutical and Food products: Glaxo SmithKline West Africa (Nigeria & Ghana) makers of Panadol pain killer, Sensodyne toothpaste, ; Bayer pharmaceutical, worked on Supradyn: Danone Foods, makers of GoSlow Ice Cream and Fan Milk Yoghurt etc.

● Drove the overall effective & efficient media strategic direction for individual brands across business teams.

● Achieved +4 growth in Brand Love (Top of Mind Awareness) for Guinness Extra Smooth with12months of launch in Nigeria

EDUCATIONAL QUALIFICATIONS

Qualifications Institution Year

Masters in business Admin (MBA) University of Benin (WES) 1994 – 1997 Apr Masters in food/Ind Microbiology University of Benin 1993 – 1994 Aug Bachelors in Science (Hons) Microbiology University of Ilorin (WES) 1987 – 1991 Sept Post Graduate Diploma, CIM UK Chartered Institute of Marketing 2004, June Fellow of Advertising Profession ARCON Certification Nigeria 2022 Jan SKILLS & COMPETENCIES

● Strong communication skills

● Digital & Content development skills

● Negotiation and persuasion skills

● Very good analytic & decision make skill

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