Marketing Director, Marketing Manager, Business Development Manager

TORI WRIGHT

****.********@*******.***

SUMMARY

My 15 years of experience has allowed me to develop a diverse grasp of business development, marketing, sales, client relationship management and proficiency in messaging and writing in various formats. From building new client relationships through email marketing campaigns, social media marketing, promotional events to maintaining, long standing partnerships with clients and vendors, I have developed strong business development skills.

CORE COMPETENCIES

● Forecasting Sales

Target

● Business

Development

Strategic Planning

● CRM Software:

HubSpot,MemberSui

te, LexisNexis,

Swoogo, Nimble and

Salesforce

● Mobile Marketing

● Lead Nurturing

● Social Media

Marketing

● Strategy

EDUCATION

Bachelor of Marketing

University of Maryland, College Park

PROFESSIONAL EXPERIENCE

Out of Home Advertising Association of America, Sept. 2021 - Present Sales and Business Development Senior Manager

● Create business development plans and forecast sales targets and growth projections

● Develop new relationships in an effort to grow business and help the organization expand

● Identify market opportunities through meetings, networking and other channels to contribute to revenue growth

● Prepare presentations and participate in business development meetings Develop tactical plans for execution and implementation of sales strategy, lead generation, relationship development, conversion forecasts, and timelines

● Coordinate with the communications, finance, marketing teams to develop pitches

● Collaborate with Marketing Team to ensure sales’ collateral supports evolving requirements Federal Circuit Bar Association, Jan. 2018 - Sept. 2021 Business Development & Program Manager

● Oversaw strategic initiatives by working with key stakeholders and directly supervising the marketing team on the execution

● Identified opportunities and created strategy for pitches and RFP responses

● Worked with the Communications/Marketing/PR team to build brand and raise visibility

● Organized annual dinner and conferences that include elite judges, lawyers and corporate executivesOversaw marketing for several programs and new business

● Exceeded annual fundraising goal of $1.2 million dollars

● Generated and led innovative campaigns that best showcase our ‘best in class’ offerings

● Built brand awareness through newsletters, email marketing, website and social media outlets

● Served as an advisor to member lawyers and on specific strategic initiatives and high value opportunities

● Partnered with client development leadership team on operational excellence, efficiencies and effective use of resources toward meeting strategic objectives

● Conducted research on new and existing market

● Developed strategic marketing plans and campaigns

● Analyzed new and existing target audience

● Chose media outlets to promote business and obtain new clients

● Oversaw and managed development of marketing content for websites, email blasts, publications, signage, flyers and program booklets

● Planned signature annual conference for 300+ lawyers and judges

● Managed and oversee marketing outreach for annual conferences and local events DC Central Kitchen, Sept. 2015 –Jan. 2018

Partner Outreach Coordinator

● Developed and managed marketing communication materials such as flyers for department that ensured materials conveyed the DC Central Kitchen’s brand and mission

● Served as primary events and B2B organizing liaison between DC Central Kitchen and almost 150 partnership organizations in the greater Washington, DC area (including emergency shelters, daycare centers, after-school programs, grocery stores and convenience stores).

● Engaged in new business outreach to secure new partnerships for DC Central Kitchen Managed and planned event collaborations with local civic entities such as, Washington, DC Police Department to promote company awareness, healthy eating and enhance food access for low-income adults and children

● Planned internal and external events, activities and meetings Community Engagement Coordinator

● Created and analyzed campaigns with A/B testing and retargeting for all community marketing campaigns

● Developed, planned and implemented marketing strategy for community outreach and nutrition events for all DC Central Kitchen’s partners including shelters, after school programs, convenience stores and schools, raising attendees to community events and donor participation.

● Managed marketing strategies to engage the DC communities to eat healthy that includes distributing marketing materials and hosting events, presentations, tabling and demonstrations through DC.

● Developed and managed marketing communication materials such as flyers for department to ensure materials convey the DC Central Kitchen’s brand and mission

Community of Hope, May 2012-October 2014

Events & Activities Coordinator

● Organized events and activities, internal and external

● Oversaw monthly event planning and execution for nearly 100 at-risk adults and youth

● Directed program staff to execute after-school activities, summer camps, and all-site activities

● Supported external communications through development of press release content ARA Restaurant Group LLC, February 2012 – August 2012 Marketing Manager

● Managed performance reporting and analysis efforts for all paid and non-paid social media campaigns

● Led promotional efforts to drive growth of customer base; increased revenue by 25%

● Developed promotional and marketing content for emails, advertisements and fliers

● Established presence on key social platforms including Facebook and Twitter and managed company website. Assistant Restaurant Manager

● Oversaw daily operations of local DC restaurant and lounge

● Managed staff of nearly 20 employees

● Assisted and supported the business development owners upon request and also serve as administrative

● Acted as liaison between company vendors and clients; develop and maintain relationships with various service providers and vendors

Potomac Associates, LLC, August 2008 – February 2012 Assistant to Marketing Director

● Provided daily support to execution of over $1 million marketing budget (primarily in support of financial services clients)

● Supported lead generation and business development process through proposal development, direct phone and mail outreach, and project research

● Regular client contact on behalf of marketing department

● Served as administrative and general support to business development manager/director for activities, operational and management projects

PROFESSIONAL & COMMUNITY AFFILIATIONS

National Urban League Young Professionals, Committee Member, Community Service Group

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