Social Media Real Estate

Anthony

King

Senior Digital COPYWRITER

Anthony King

** ******* ***, *** ***

Toronto, ON M6K 2K2

647-***-****

******************@*****.***

Experience Overview

●7+ years Copywriting Experience researching, writing and editing high quality SEO web content that reflects company branding and voice consistently across all channels for B2B/B2C

●5 Years Technical Writing Experience collaborating with marketing, sales, and legal departments to provide customers with accurate, detailed information, disclaimers, and resources regarding provincial/federal rebate programs (e.g. Greener Homes Grant) as well as consumer financing

●5 years UX Writing Experience collaborating with UX designers, vendors, legal, and marketing to create clear, concise UX copy such as button texts, CTA’s error messages, notifications and instructions for e-commerce landing pages across a wide range of products and services

●2yrs Brand and Content Marketing Experience developing and implementing results-driven content marketing strategies for B2B/B2C

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Skills Overview

SEO Copywriter with 7 years of SEO copywriting experience including:

●5 years Experience with keyword metrics tools such as BrightEdge, Conductor, Moz, SEMRush, Adobe Analytics and Google Search Console

●5yrs Experience collaborating with cross-functional teams to deliver key KPI’s such as higher traffic, leads, and conversion rates

●5yrs Experience with CRM/CMS enterprise management tools such as JIRA, Asana, Airtable, Slack, Confluence, Tableau,

●2yrs Experience crafting A/B Test copy for social media campaigns and WordPress content management

●1yr Experience with AI Optimization, developments and best practices for GEO, AEO, VSEO

●B.A., English Literature, UofT

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Work Experience

The Home Depot / Digital Content Writer

Sept 2020 - Sept 2025, TORONTO

●Research, write, and edit SEO/UX copy for product landing pages, in-app messaging, e-commerce and service pages

●Research, write, and edit SEO copy for THD blog content (e.g. How-To, Design Ideas and Inspiration)

●UX Digital Copy for Add-to-Cart, Product Pages and Service Landing Pages

●Daily Keyword Research and Analysis

●AI Generative Search Optimization for improved results in rich snippets, PAA and Google AIO

Paul Teitelman SEO Consultant / SEO Copywriter (Contract)

Mar 2019 - June 2020, TORONTO

●Weekly Product Guides and Product Descriptions for BBQ, Home Appliances, Home Furnishings and Water Treatment Brands

●Longform Web Copy (avg 3000+ wds)

●Keyword Research (Moz, Google Trends, Ahrefs)

Parkbench / Digital Content Writer

Sept 2017 - Nov 2019, TORONTO

●Daily WordPress CMS Management

●Blog Posts and Longform Web Copy for Real Estate Marketing Solutions

●Content marketing strategy development and implementation across multiple digital channels utilizing diverse assets (case studies, interviews, blog posts, backlinks, email, video scripts)

●Keyword Research and Monitoring (SEMRush, Google Trends)

●Press Releases

●Email Marketing Campaigns

●Webinar Video Scripting for instructional online content

Article-Writing Co / Freelance Content Writer

May 2016 - Sept 2017, TORONTO

●Weekly Longform Blog Content for Finance, Travel, Retail, and Auto Industries

●Landing Pages

●Product Descriptions

●E-marketing Campaigns for B2B, B2C small business enterprises

●50-pg Local SEO Best Practices Guide for e-marketing campaign

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Education

University of Toronto / B.A. Specialist, English Literature

C.W. Jefferys Secondary Collegiate / OAC Diploma

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Portfolio

(please copy and paste link)

https://anthonykingseo.contently.com/

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