North Carolina Business Development
Resume:
Katherine E. Edwards
Charlotte, North Carolina 28277
*********@****.***
Summary of Qualifications
A Sales and Marketing Professional with extensive advertising and communications experience, a history of producing creative marketing concepts and applications, and a proven ability to increase sales through new business development, recruitment, and branding initiatives. Possess strong analytical and planning skills and the ability to coordinate staff efforts to meet organizational goals. Display productive and efficient work habits with minimal supervision. High energy, self-motivator with strong stills in strategic consultative sales approaches. Excellent presentation skills.
Employment History
VALPAK
Media Sales Consultant
8/2021- Present
Call on small to medium businesses to sell Valpak ads (including Postcards)
Create ads for client
Manage accounts to ensure proper mailings
Cold call businesses 90% of the day
REALTOR/BROKER
Independent Realtor
9/2019-Present
Helen Adams Realty
11/2015-8/2019
Generate listings for sales through cold calls and referrals
Negotiate, facilitate, and manage real estate transactions
Market and sell property for clients by hosting open houses and advertising online & in print
Communicate with clients to understand their property needs and preferences INTEGRATED MEDIA CONSULTANT
“Blue Ridge Country” Magazine and “Blue Ridge Parkway Guide” (Divisions of Leisure Media 360) 12/1/2013 – 8/15/2014
Sold print and digital products, including content & social marketing, to clients in Tennessee, North Carolina, South Carolina and Georgia
Developed client base in Western North Carolina and Northeast Georgia
Six months 2014 sales record surpassed the twelve month 2013 sales record for same position SENIOR ACCOUNT EXECUTIVE RADIO BROADCASTING SALES
Clear Channel Communications
Charlotte, NC, Asheville, NC and Florida Keys, Fl
1/2004 – 8/2013
2004 Sales Person of the Year,Charlotte N.C.
Increased account billing by over 100%, 2008 in Asheville, NC and 2012 in Florida Keys, Florida
Utilized and executed on-air, digital, and promotional events for successful implementation of campaigns
Developed successful marketing plans and strategies for clients. Sourced and grew new accounts including city county government agencies, hospitals, healthcare providers and educational institutions previously untapped by my organization
Provided exceptional client service, significantly increasing revenue for both existing & new client base
Created innovative image campaigns for recruitment, government, healthcare and corporate initiatives
Trained and mentored sales people new to sales force CAMPUS EVENTS PUBLICITY DIRECTOR
University of North Carolina at Charlotte, NC, 2000-2003
Utilized institutional and event marketing skills to promote all UNC Charlotte campus events to campus community with various media applications, including TV, Direct Mail, Videos, and Collateral Advertising.
Produced print publications and video productions for television information network for admissions, student organizations and academic departments
MARKETING DIRECTOR
Wendwood Facial Plastic Surgery, Charlotte, NC, 1997-2000
Identified critical factors to be addressed by marketing efforts, including definition of product or service, unique selling points, customer profile and image issues
Increased new patient base through seminars and patient communications program with direct mail and internet products
Developed website marketing plan for client conversion EDUCATION
Bachelor of Arts
University of North Carolina, Chapel Hill, NC
Major: English – with concentration in Advertising and Communications
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