Business Development Digital Marketing

Daniel McCulley

Arlington, TX +1-817-***-**** *********************@*****.*** LinkedIn: [Insert Link]

PROFESSIONAL SUMMARY

Dynamic business development leader with 15+ years of success driving revenue growth, building enterprise relationships, and delivering innovative sales and marketing strategies. Proven track record in consultative B2B selling, project management, and digital transformation initiatives that consistently exceed targets by up to 40%. Adept at navigating complex sales cycles, leveraging CRM and analytics tools, and engaging C-level decision-makers to deliver measurable ROI. Brings cross-industry experience in technology, marketing, and automotive sectors, seeking to apply strategic growth expertise to Gartner’s world-class client portfolio.

CORE COMPETENCIES

Enterprise & Mid-Market Business Development

Consultative & Solution Selling (B2B & B2C)

C-Suite Relationship Management

CRM & Sales Enablement Tools (Salesforce, HubSpot, MS Dynamics) Digital Marketing & Lead Generation

Strategic Planning & Market Expansion

Project Management & Cross-Functional Leadership

Contract Negotiation & Closing Strategies

PROFESSIONAL EXPERIENCE

• Sales & Marketing Specialist Elite Generations Richardson, TX Jan 2025 – Jul 2025

• • Led high-impact fundraising and awareness campaigns for law enforcement and school safety initiatives, building partnerships with corporate sponsors and community stakeholders.

• • Applied multi-channel marketing strategies to amplify reach and engagement, exceeding fundraising targets.

• • Delivered persuasive presentations to decision-makers, securing large-scale program sponsorships.

• General Manager Alpha Autoplex Dallas, TX Aug 2024 – Dec 2024

• • Directed sales operations and digital marketing for a high-volume dealership, optimizing inventory visibility and online lead generation.

• • Increased qualified leads through targeted ad campaigns and SEO initiatives, driving a 25% lift in web traffic.

• • Built strategic alliances with suppliers and vendors, enhancing operational efficiency and profitability.

• Internet Sales Manager Houston Auto Sales Houston, TX Jul 2016 – Jul 2019

• • Managed end-to-end sales cycles for high-value accounts, from lead qualification to closing.

• • Leveraged CRM analytics to optimize pipeline management and conversion rates.

• • Consistently exceeded monthly sales targets, ranking in top 5% of regional performance.

• Sales Consultant & Trainer Independent Contractor Houston, TX Dec 2010 – Jun 2016

• • Developed and executed growth strategies for both startups and established firms, driving revenue increases of 20–60%.

• • Delivered consultative sales training that improved closing ratios and upsell rates by 35%.

• • Conducted market research to identify new business opportunities and competitive positioning strategies.

• Sales Professional Passport Nissan Alexandria, VA Jul 2007 – Nov 2010

• • Achieved consistent top-performer status with quarterly sales 40% above quota.

• • Built lasting client relationships, resulting in high customer retention and referral rates.

• B2B Lead Generation Specialist Self-Employed Houston, TX Oct 2002 – Jun 2006

• • Prospected and developed corporate accounts, tailoring proposals to client needs.

• • Managed sales pipeline and delivered competitive intelligence to refine go-to- market strategies.

EDUCATION & CERTIFICATIONS

Mini MBA, Baylor University (Leadership & Strategic Planning) – 2023 CCNA, Cisco Certified Network Associate – 2010

Business Coursework, Oklahoma Baptist University & Oklahoma City University ADDITIONAL INFORMATION

Technical Skills: Salesforce, HubSpot, MS Office Suite, SEO/SEM, Digital Marketing Tools, Social Media Management, Marketing Automation

Volunteer Leadership: Magdalene House – Next Step Program Mentor, helping individuals in recovery transition to professional success

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