Digital Transformation Financial Planning

Najla Munir

Doha, Qatar +974-******** ️ **********@*******.***

LinkedIn Profile

Professional Summary

I am a business-minded, analytical, and strategic finance leader with over 18 years of experience in finance, accounting, budgeting, strategic planning, and cross-functional leadership. My expertise spans financial governance, ERP implementation, treasury management, policy development, HR benchmarking, and IT collaboration across global and government-linked organizations.

I have consistently aligned financial operations and IT projects with organizational strategy, delivering measurable results in cost savings, compliance, digital transformation, and strategic alignment with Qatar Museums’ (QM) national and cultural objectives. With an MBA in Sustainable Finance and a strong background in SAP, Oracle ERP, and financial reporting, I bring a future-focused, values-driven approach to finance leadership

— balancing innovation, sustainability, and stewardship. Core Skills & Competencies

• Strategic Financial Planning & Forecasting

• ERP Implementation (SAP, Oracle, MS Dynamics)

• Budgeting & Global Financial Control

• HR Benchmarking & Workforce Planning (Govt. Qatar)

• Policy Development & Governance

• Treasury, Cash Flow & Liquidity Management

• Health Insurance Oversight & Contract Negotiation

• Risk Management & Compliance (GAAP, IFRS)

• IT Collaboration & Digital Transformation Projects

• Audit Leadership & Regulatory Compliance

• Stakeholder Engagement & Board Reporting

• Business Process Modeling (BPMN, EPC, BPEL)

Professional Experience

Qatar Museums (QM)

Senior Financial Affairs Specialist

Doha, Qatar Jan 2025 – Present

I have been entrusted with a strategic finance role that combines operational excellence, IT integration, and alignment with QM’s organizational objectives. My work ensures financial sustainability, compliance, and employee well-being, while benchmarking all financial and IT activities against QM’s strategic goals.

• I have conducted supplier finance evaluations, preparing scorecards and assessments to ensure vendor financial reliability.

• I have overseen supplier banking creation in Oracle ERP, ensuring procedural compliance and robust financial controls.

• I have managed health insurance financial commitments, tracking budgets, negotiating contracts, and ensuring optimal employee coverage.

• I have led chart of accounts management, deepening institutional understanding of QM’s financial operating model.

• I have conducted sponsorship evaluations, ensuring cost-effectiveness and financial accountability in corporate agreements.

• I have provided policy reviews and feedback on insurance procedures, streamlining governance and compliance.

• I have benchmarked all IT projects against QM objectives to ensure strategic alignment and measurable outcomes.

• I have contributed to strategic planning efforts, providing feasibility studies and financial insight to the Deputy CEO.

Al Jazeera Media Network

Senior Finance & Reporting Advisor

Doha, Qatar Jan 2006 – Sep 2024

Over 18 years, I progressed into senior leadership roles, driving financial planning, treasury operations, IT collaboration, and policy development across Al Jazeera’s global network.

• I have directed multi-million-dollar budgeting and forecasting cycles across international offices, ensuring alignment with strategic priorities.

• I was appointed Budget Champion for the English Channel, independently managing the full budget cycle from negotiation with stakeholders and Ministry of Finance, through SAP implementation and reporting.

• I have collaborated with IT teams to implement SAP modules (budget, production, vendor management), ensuring digital transformation and data integrity.

• I have overseen treasury operations, ensuring liquidity and cash flow planning across multiple countries and currencies.

• I have written and implemented finance and HR policies and procedures across Qatar headquarters and international bureaus.

• I have conducted feasibility studies and financial evaluations for senior management, influencing major organizational decisions.

• I have reviewed contracts and vendor agreements, liaising with legal and compliance teams to finalize approvals.

• I have managed overseas funding, vendor relations, and international financial operations, ensuring timely payments and reconciliations.

• I have conducted HR benchmarking studies aligned with government practices in Qatar, influencing organizational HR strategy.

• I have overseen audits, compliance reporting, and governance frameworks, ensuring full compliance with GAAP, IFRS, and tax authorities.

• I have supervised and mentored cross-functional teams, embedding performance systems and professional growth.

Archive Producer (AJ360 Digitization Project)

Doha, Qatar Aug 2022 – Sep 2024

• I have overseen budget allocation and financial tracking for Al Jazeera’s digitization project, ensuring accuracy and compliance.

• I have collaborated with IT and archives teams to deliver a major digital transformation project.

Qatar Flour Mills

Accountant / Production Accountant

Doha, Qatar Jun 2004 – Dec 2005

• I have managed end-to-end accounting operations, including payroll, AP/AR, and treasury functions.

• I have prepared and reconciled monthly financial statements and production cost reports.

• I have supported budget planning and expense tracking, ensuring cost control in production.

• I have assisted in audits, tax filings, and financial reporting. Education

• MBA, Sustainable Finance — Hult International Business School, London (2022)

• Bachelor of Commerce (Accounting, Audit & Taxation) — University of Punjab, Lahore (1998)

• CIMA (Chartered Institute of Management Accountants) — preparing for final stage

Certifications & Professional Training

• IFRS Standards, Grant Thornton (2013)

• Project Management, Qatar University (2014)

• Media Law & Governance, US Law Firm Workshop (2012)

• Arabic Language (Reading, Writing, Translation), Qatar University (2019) Technical Proficiency

• ERP Systems: SAP, Oracle ERP, Microsoft Dynamics GP, Sage 50

• Data & Tools: Advanced Excel (Pivot Tables, VLOOKUP), Financial Reporting

• Languages: Fluent in English and Urdu; Proficient in Arabic translation Leadership & Values Alignment

• I have developed 5- to 10-year strategic financial plans, embedding sustainability and mission priorities.

• I have collaborated with IT, HR, and compliance to ensure alignment of finance with organizational goals.

• I have championed policy reforms and benchmarking initiatives, aligning institutional practices with government standards.

• I have overseen health insurance programs, balancing cost efficiency, compliance, and employee well-being.

• I have embraced ethical finance principles, with a deep respect for faith-based and cultural values.

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