Health Care Executive Director

Dustin Cederholm

801-***-**** **********@*****.***

NON-PROFIT LEADERSHIP

Wasatch Mountain Arts / Wasatch Mountain Film Festival Nov. 2022 – Current Executive Director (interim) January 2025 - Current Board Member Nov. 2022 - Dec. 2024

Responsible for organizational structure and governance, board development and recruiting, strategic plan, fundraising, staff and volunteer management, and ongoing organizational sales and marketing. Created quantifiable goals combined with strategic community partnerships and annual programming to ensure a sustainable non-profit roadmap. Developed a calendar of solution-oriented meetings with industry stakeholders, local policymakers and relevant non-profits to increase community relationships and organizational reputation. Acting representative for film, art, and culture community to school districts, municipalities, government agencies, and industry trade events. Lead fundraising, event marketing, and local engagement strategy and execution. Utah Advanced Materials & Manufacturing Initiative (UAMMI) Mar. 2021 – June 2022 Marketing Director + Outdoor Recreation Product Manufacturing Lead Worked directly with policymakers, non-profit leaders, academic stakeholders, and industry C-suite to influence the creation and deployment of state and federally backed incentive programs. As Marketing Director, oversaw strategic design, implementation, and management of all on/off-line marketing strategies and events targeting industry executives, media, state and federal officials, and associated community organizations promoting Utah as the national/worldwide epicenter for composites and advanced manufacturing. Increased outdoor manufacturing membership by over 250% and helped secure $2,250,000+ in funding for members through community grants and funding sources. Spent over 150 days traveling throughout Utah touring manufacturing facilities, academic institutions, and government offices learning about the many facets of composites, injection molding, additive manufacturing, UAVs, and other advanced materials and manufacturing processes. Utah Outdoor Association Sept. 2018 – Nov. 2021

Executive Director, Founding Member

Worked with executive board members from brands like Black Diamond, Goal Zero, Specialized, Cotopaxi, DPS Skis, Jaybird, GOEO Utah as well as State legislators and academic leadership to improve the business economy for Utah’s outdoor brands.. Responsible for all association strategies and execution of core initiatives. Collaborated with government entities, non-profits, academic institutions, and financial centers to build sustainable programs aimed at economic and career development and reducing bureaucratic hurdles. Ran monthly business education events, in-person and online, covering business best practices. Stood up multiple chapters with standalone operators to increase organizational footprint across the State. Developed volunteer list and managed communications, membership, events, and leadership committees. Managed membership and board expectations. Successfully lobbied and won State appropriation for $118,000 to obtain funding that would allow for the continued operations of the Utah Outdoor Association.

Dustin Cederholm 801-***-**** **********@*****.*** ACCOUNT EXECUTIVE, SALES, & MARKETING EXPERIENCE

FUNNEL FOCUS Apr 2020 - Present

Fractional executive sales and marketing contract roles serving diverse local and national clients.

Account Executive & Sales Director - Direct dialing and online sales associate for multiple brands including small business (SMB/SME) tax credit incentives programs and varying outdoor products. SMB TCI sales includes both B2B and direct consumer lead development, sales calls, and ongoing account management. Product sales includes D2C and ecomm sales, event and tradeshow sales, retail store contract procurement and management, and affiliate marketing management. Fractional CMO - $20MM CPG brand selling online through e-commerce custom coded website, Amazon, Google/Bing, Meta, Email, and Programmatic channels. Selling D2C and in local retail and big box stores. Responsible for brand marketing strategy, corporate communications, and in-house + third-party vendor selection and management. Oversight of omnichannel marketing and brand strategy, new product development and launch programs, content planning, social media calendar, PR & earned media development, affiliate and influencer programs, and team performance reviews. Advertising Agency & Non-Profit Consulting - contract-based consulting for small and medium-size advertising and marketing agencies with emphasis on sales and negotiation, proposal writing, content development/SEO/SEM/Public Relations services, and team building and selection. Non-profit consulting focused on government relations strategies, board development and management, communication and marketing planning, and grant/fundraising procurement. Fundraising Lead - Engagements span multiple categories including grant writing, event sponsorship acquisition, small/large donor management, state and federal funding procurement, and community partnerships.

NOTEABLE CLIENT & WORK EXPERIENCE

STARTUP BOOTCAMP, entrepreneur in residence Oct. 2024 - Dec. 2024 US CHAMBER OF COMMERCE, country liaison Oct. 2024 - Dec. 2024 PCF INSURANCE, digital marketing Oct. 2022 - Apr. 2023 SYNERGY SCIENCE, fractional CMO Mar. 2020 - Feb. 2021 NEIL PATEL ACCEL (NPAccel), paid advertising Mar. 2019 - Apr. 2020 FLUID ADVERTISING, digital marketing Oct. 2014 - Dec. 2018 Dustin Cederholm 801-***-**** **********@*****.*** Business Collaborations and Achievements

Please consider these career attributes in addition to my ongoing work with SME, non-profits, funders, and financial institutions.

● Through engagements with Utah’s manufacturing non-profits I worked with legislators, community leaders, and industry executives to develop the $10-million Utah Manufacturing Modernization grant incentivizing Utah businesses to modernize, establish, relocate, retain, or develop manufacturing in the state.

● Established Utah’s outdoor product B2B association creating a 501c3 non-profit with executives from Utah’s top brands including Black Diamond, Goal Zero, Specialized, Cotopaxi, DPS Skis, Jaybird, Governor’s Office of Recreation, and many other key stakeholders.

● Led the Utah Outdoor Association’s (UOA) state appropriation campaign, sponsored by now White House elected Export-Import Bank Gov. Affairs liaison Senator Derek Kitchen, secured $118,000 to fund ongoing UOA programming

● Connect brands during COVID to redirect outdoor manufacturing facilities focusing them on PPE equipment for municipal partners

https://goalzero.com/blogs/news/utah-outdoor-companies-team-up-to-support-healthc are-workers

● Fairmat Domestic HQ Acquisition: Land acquisition and initial job projections from commercial development project with Fairmat. (#s don’t account for partnerships that will come from it or new jobs gained year-after-year. The CLV of this deal will be exponential for the State of Utah and its manufacturing industry.)

$2 million CAPEX

25+ jobs

5,000 sq ft.

https://www.edcutah.org/recent-news/fairmat-chooses-utah-for-first-u-s-facility

https://www.hexcel.com/News/News-Releases/3364/hexcel-and-fairmat-announce-pa rtnership-to-recycle-carbon-fiber-prepreg-composite Community Development

● Governor’s Office of Recreation Advisory

Committee (fmr)

● SBA Leadership Council (fmr)

● State Outdoor Business Alliance Network

(SOBAN) Board

● Utah Podcast Board (fmr)

Education & Certifications

● Executive Certificate of Global Business Management

● Advanced Composites Certification

● Account Based Marketing Certified

● Facebook Blueprint Certified

● Marketo & Infusionsoft Certified

● Hospitality Marketing Certified

Dustin Cederholm 801-***-**** **********@*****.***

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