Higher Education Crisis Management

Ms. SABEEN SHEERAZ

Higher Education Executive Enrollment Growth & Institutional Development Expert

Apartment 6 D, Seaview, Phase 5, DHA, Karachi 4

Phone: +923********* Email: ***************@*****.***

PROFILE SUMMARY

Accomplished educational leader with 20+ years of experience in higher education, marketing, and administration. Specializing in developing innovative strategies to enhance student engagement, improve institutional visibility, and drive enrollment growth. Expertise in leading educational institutions, optimizing academic programs, and mentoring faculty to improve teaching outcomes. Proven track record in crisis management, including successfully navigating the Covid-19 pandemic for large student populations. Strong leadership and problem-solving skills, with a focus on fostering academic excellence, operational efficiency, and a student-centered environment. Passionate about leveraging strategic planning to drive institutional success and deliver high-impact educational experiences.

o Managed schools in remote areas, integrating innovative technologies to improve teaching methods and learning outcomes.

o Served as a Certified Teachers' Induction Officer, designing professional development programs for new educators.

o Led crisis management efforts during the Covid-19 pandemic, ensuring the continuity of education for over 1,000 students.

o Trained and empowered teaching staff in under-resourced schools, enhancing instructional quality and student performance.

CORE COMPETENCIES

• Strong ability to lead, mentor, and motivate teams to achieve organizational goals

• Expertise in developing and implementing strategies that drive institutional success and growth

• Skilled in designing and refining programs to enhance overall performance and effectiveness

• Demonstrated ability to manage and effectively mitigate risks during times of crisis or change

• Strong communication (verbal & written) skills, fostering a collaborative work environment

• Skilled in guidance, problem-solving, and conflict management to ensure smooth workflow

• Outstanding interpersonal skills with strong team spirit and great respect for diversity

• Exceptional organizational and time management skills with sound multitasking abilities

SKILLS HIGHLIGHTS

Educational Leadership Higher Education Management Strategic Planning

Enrollment Management Student Engagement Program Development

Crisis Management Faculty Development Academic Operations

Marketing Strategy Brand Awareness Institutional Growth

Budgeting & Resource Allocation Cross-Cultural Management Risk Mitigation

Operational Efficiency Curriculum Design Academic Excellence

Stakeholder Engagement Technology Integration in Education Leadership Development

Process Optimization Staff Training & Mentorship Change Management

Technical Skills: MS Office, Word, Excel, & PowerPoint Digital Marketing and Social Media Management (SEO & Word Press)

Languages Fluent in English, Urdu, and French

PROFESSIONAL EXPERIENCE

Lecturer DHA Suffa University Aug. 2023 – Present

• Develop comprehensive marketing strategies to boost student enrollment and strengthen university visibility across markets.

• Organize and manage events, workshops, and campaigns to engage students and foster retention initiatives.

• Deliver dynamic lectures on marketing, business development, and entrepreneurship to undergraduate and graduate students.

• Analyze competitor strategies and market trends to inform and refine the university’s marketing approach.

• Supervise student projects, ensuring academic rigor and alignment with industry standards and real-world applications.

• Collaborate with faculty and administration to design and update curricula relevant to student needs.

• Foster industry partnerships, creating networking and practical learning opportunities for students and faculty alike.

Key Accomplishments:

Enhanced student engagement and retention through successful campaigns and fostering industry partnerships with key stakeholders.

Visiting Faculty DHA Suffa University, Bahria University, Iqra University, Hamdard University 2021 – 2023

• Taught undergraduate courses in marketing, management, and entrepreneurship, delivering dynamic, engaging classroom experiences.

• Created and revised course content, including assignments, lectures, and examinations for diverse student groups.

• Provided mentorship and academic support to students, guiding them through complex projects and research topics.

• Maintained up-to-date student records, grading assignments, and tracking academic progress through assessment systems.

• Collaborated with faculty teams to research, develop, and introduce new academic programs and courses.

• Offered regular feedback on student performance, helping them improve academic outcomes and career readiness.

• Participated in faculty meetings and academic committees to contribute to university-wide curriculum development initiatives.

Key Accomplishments:

Developed and implemented curriculum changes that improved student learning outcomes and engagement rates.

Strengthened faculty collaboration, encouraging interdisciplinary research and promoting academic growth across various departments.

Principal Higher Secondary School 2018 – 2020

• Oversaw daily school operations, ensuring smooth functioning of academic, administrative, and extracurricular activities.

• Led staff development programs that focus on enhancing teaching methodologies and professional growth opportunities.

• Maintained student discipline while fostering a supportive, safe, and inclusive learning environment for all students.

• Organized and coordinated extracurricular activities, promoting student engagement and holistic personal development.

• Developed, implemented, and reviewed school policies to ensure compliance with educational regulations and standards.

• Evaluated staff performance, providing constructive feedback and ensuring alignment with school objectives and standards.

Key Accomplishments:

Improved academic performance by introducing focused teacher professional development initiatives.

Successfully integrated modern educational technology into classrooms, enhancing both teaching methods and student learning experiences.

CORPORATE EXPERIENCE

Brokerage Firm - Research Department 1998 – 1999

• Conducted comprehensive research on market trends, stock performance, and economic indicators for internal reports.

• Analyzed and interpreted financial data to provide actionable insights for investment decision-making processes.

• Prepared detailed research reports, presentations, and briefings for senior management and key stakeholders.

• Monitored financial markets to identify potential risks, opportunities, and factors affecting stock movements.

• Collaborated with trading teams to share market intelligence and inform investment decisions.

• Participated in client meetings, providing expert insights based on in-depth market research and analysis.

Key Accomplishments:

Delivered in-depth reports that informed critical investment decisions, driving portfolio performance improvements.

Streamlined research processes, improving report accuracy and decision-making speed within the department.

Caltex Pakistan - Marketing Department 1997

• Assisted in developing marketing strategies to promote Caltex products and increase brand awareness.

• Conducted thorough market research to identify trends, consumer behavior, and emerging opportunities in the market.

• Created promotional materials and content, ensuring effective communication of product benefits to target audiences.

• Planned and executed marketing campaigns, focusing on customer engagement and brand visibility in competitive markets.

• Tracked the performance of marketing campaigns, assessing effectiveness and adjusting strategies accordingly.

Key Accomplishments:

Contributed to a 15% increase in market share through effective promotional strategies and brand positioning.

Developed marketing campaigns that significantly enhanced customer engagement and boosted brand recognition across regions.

EDUCATION

MS in Management Sciences DHA Suffa University – Karachi

MBA in Marketing Institute of Business Administration (IBA) – Karachi

BBA in Marketing Institute of Business Administration (IBA) – Karachi

CERTIFICATIONS

• SEO, WordPress, and Content Creation National Institute of Skilled Training

• Certified Teachers’ Trainer Rawalpindi

• Certified in Building School Improvement Plans and Rewards/Incentives Systems

HOBBIES

Sports: Golf player, Badminton, Swimmer

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