Digital Marketing

Michelle Pendenza Digital Marketing Specialist

********.********@*****.***

Palm Harbor, FL 34685

Cell- 727-***-****

https://www.linkedin.com/in/michellecrash/

Summary of Qualifications-

Metrics driven Digital Marketing Executive with a proven track record of success building brands & advertising through variety of channels, with a strong focus on CRM & employing low cost / high return methods such as social media, viral & affiliate marketing, delivering quantifiable results with past achievements such as delivering 35% month over month growth & boosting top line revenue over 70%.

Skills-

Google Ads, Meta Ads, Meta for Business, PPC, SEO, SEM, Content Creation & Management, Social Media Marketing, Email Marketing, Email Deliverability, CRM, Lifecycle Marketing, Maintaining Sender Score & Email Marketing Best Practices, HubSpot, Ongage, Socket Labs, Mail Chimp, SalesForce, Project Management, Sales Funnels, A/B Testing, Create spread sheets and reports in Excel, MS Office 365, write database queries in SQL & MySQL, Photoshop, Adobe Suite, DaVinci Video Editor, MarTech tools, Automation & LLM AI

Experience-

01/2010– 8/2025 Clearwater, FL

Swurve Media Corporation – Vice President of Marketing

Current Crunchbase Heat Score 79

Launched several online dating brands in multiple niche markets

Led all aspects of marketing strategy and communications, branding, and public relations

Built an industry recognized and award nominated affiliate marketing program from the ground up (from project managing the platform’s programming and development to designing marketing tools and graphics), making it the largest and most profitable source of paid traffic for our web properties,

Developed Content Management tools to follow industry best practices

Built and maintained strategic partnerships with other online entities exploiting product synergies and forming additional streams of traffic and revenue

02/2009 – 11/2009 Toronto, ON

Ruby – General Manager / Director of Marketing

Achieved and maintained a 35% month over month growth rate

Led all aspects of marketing strategy, brand development, and public relations for company’s entire portfolio of offerings

Grew Affiliate Program, Represented the company in the US as a featured speaker at trade shows and events

Built and maintained strategic partnerships with other online entities exploiting product synergies and forming additional streams of traffic and revenue

Managed marketing budget and ROI based on meeting CPA goals

01/2008 – 10/2008 Dunedin, FL

Global Marketing Resources, Inc- Marketing Officer

Managed limited marketing budget and maximized ROI for existing web properties to exceed 70% to allow company to fund development of new properties and technology essential to growth

Responsible for all email marketing from creating dynamic templates, to email deliverability, maintaining a high click through rate and email reputation / sender score

Formed alliances with existing web entities and forged new business relationships to create new streams of traffic and revenue

Worked with international business partners to create mutually beneficial marketing campaigns as well as assisted them with their own individual PR efforts to build brand loyalty and trust

Launched PR campaign with SEO focus on targeting negative keywords which reduced cancellations and charge backs, improving the company’s bottom line

02/2002 – 01/2008 Clearwater, FL

Inuvo - Vice President of Marketing (Direct Division)

Led all aspects of marketing strategy, brand development, reputation management, and PR for company’s entire Direct to Consumer subsidiaries, including 4 leading premium community websites

Responsible for all email marketing from creating dynamic templates, to deliverability, maintaining a high click through rate and email reputation/ sender score

Oversaw all planning and development of a proprietary award-winning affiliate program from the ground up, making it the largest generator of traffic, the most profitable source of new user acquisition for our web properties, & the second largest affiliate program in the industry vertical

Built and maintained strategic partnerships with other online entities exploiting product synergies, forming additional streams of traffic and revenue

Education St. Petersburg College Tarpon Springs & Clearwater, FL

(BA Equivalent) Webmaster and Web Development / Multimedia Management- Courses completed in Graphic Design and Computer Science, Strong focus on Web / Online such as HTML, JavaScript, LAMP software stack, Adobe Suite

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