Creative Director Project Management
Resume:
Thomas Alderson
Greensboro, NC
*********@****************.***
Professional Summary
• Creative Director with over 20 years of experience leading design and marketing initiatives across SaaS startups and advertising agencies.
• Proven expertise in brand creation, evolution, and implementation across many B2B and B2C industries.
• Skilled at managing and mentoring creative teams, driving cross-functional collaboration and delivering award-winning content and digital solutions.
• Adept in strategic brand development, creative project management and innovative hands-on execution. Job Experience
Creative Director Apr 2025 - Present
Ethos Creative Group (Advertising & Content Agency) Burlington, NC
• Lead design for Emory Healthcare System corporate and employer brand development
• Developing brand content strategy to enhance corporate presence
• Implementing AI tools (Firefly, MidJourney, Express and Chat GPT) to enhance workflows and creative ideation Design Director, Marketing Jan 2022 - Dec 2024
Enable (SaaS B2B Series D Startup) New York, NY (Remote)
• Defined brand guidelines for typography, illustrations, photography, video, web and color palette
• Built an internal Enable Brand Portal microsite
• Led a creative team of 3 across the U.S. and EU
• Collaborated cross-functionally with Product Development, BDRs, Sales, and People teams
• Created “self-serve” company-wide templates and brand toolkits to enhance efficiency and consistency Creative Director, Marketing Jan 2019 - Dec 2022
Sisense (SaaS B2B Series D Startup) San Francisco, CA (Remote)
• Evolved brand guidelines and launched ‘Brand Lab’ initiative to increase internal brand awareness
• Led a creative team of 6 in Tel Aviv, Israel and U.S.
• Managed design and oversight of events, blogs, infographics, podcasts, developer community site and website
• Collaborated cross-functionally with multiple departments Creative Director Jan 2007 - Dec 2019
Pace Communications (Advertising & Content Agency) Greensboro, NC
• Led creative teams ranging from 3 to 12 members for clients including Verizon, Facebook, 3M, and Brighthouse Financial
• Launched Verizon’s award-winning content microsite, ‘Parenting in a Digital World’
• Successfully pitched creative and secured contracts for Verizon, 3M and Brighthouse Financial Sr. Designer, Marketing Jan 2003 - Dec 2007
Carson-Dellosa (K-12 Educational Publishing) Greensboro, NC
• Directed photo and video shoots for commercials, digital & print collateral and website
• Managed a creative team of 4 graphic designers, 2 copywriters, 1 copy editor and a web developer
• Collaborated cross-functionally with Product Development, BDRs and Sales
• Successfully pitched creative vision to secure partnership contracts with DJ Inkers and Summer Bridge Brands Graphic Designer Jan 2002 - Dec 2003
Line Design Graphics (Advertising Agency) Greensboro, NC
• Designed logos, brand packages, merchandise, brochures and digital branded assets
• Served as design lead for LineUp Athletics sports apparel Color Proofer/Image Retoucher Jan 2000 - Dec 2002
PreMedia Group (Pre-Press Graphics Agency) Greensboro, NC
• Performed photo retouching services for Hearst Publication magazines
• Calibrated color and produced press sheets and proofs Education
Central Carolina Community College Sanford, NC
Associate in Arts, Pre-liberal Arts 1997
Certifications and Licenses
Guilford Technical Community College Greensboro, NC Certification in Graphic Design 1999
LinkedIn Certifications:
• Adobe Firefly Essential Training March 2025
• Integrating Generative AI into the Creative Process March 2025
• Adobe Firefly: Tips and Production Techniques April 2025
• AI Image Animation April 2025
• Generative AI Power Prompter April 2025
• PowerPoint for Mac Essential Training April 2025
• Midjourney: Tips and Techniques for Creating Images September 2025
• Midjourney: Quick Start September 2025
Skills
• Creative Direction, Team Leadership
• Corporate Brand Development: Education, Adoption, Self-Serve Templates and Compliance
• Cross-Functional Team Collaboration
• Project Management
• Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Lightroom, Acrobat)
• Generative AI Software (Midjourney, Chat GPT, Adobe Firefly, Adobe Express)
• Project Management Tools (Jira, Asana, Basecamp, Wrike)
• Presentation Software (PowerPoint, Google Slides)
• Web Platforms/Tools (WordPress, Figma)
• Creative Budget Management
• Photography and Video Direction (Storyboards, Shot Lists, Visual Direction, Location and Talent, etc.)
• Illustration and Iconography Creation
• Digital and Print Production, Layout
• Web UI and UX Design Direction
• Multi-Platform Campaign Creation, Implementation and Performance Tracking
• Content Marketing (Brand Storytelling, Blogs, Infographics, Videos, etc.) Please visit www.aldersongraphics.com to see portfolio samples, and check out my Linkedin profile.
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