Social Media Marketing Communications
Resume:
MARILYN ROMERO-VENTENILLA
KEY COMPETENCIES
A strategic marketing communications professional with 30 years of experience in delivering key organizational and brand messages via diverse interaction touchpoints
With over 25 years of experience in leading agile communication initiatives across globally distributed and culturally sensitive employee environments Able to balance numerous projects with multiple deadlines, while maintaining a perspective on long-term goals
With demonstrated ability to think independently and act collegially as people leader
CAREER HISTORY
Vice President – Marketing and Internal Communications, Everise April 2023 to Present
• Leads the development and execution of dynamic marketing communications strategies that help strengthen the company’s position as the customer experience provider and employer of choice for healthcare, insurance, utilities and complex regulated businesses
• Ideates and implements global communication and engagement programs that reinforce company values and boost engagement for around 28,000 Everise employees based out of eight geographies
o 700+ internal communications content implemented globally across two years supported the achievement of global Glassdoor rating of 4.6 and the Great Place to Work® certifications for Everise USA
• Formulates employer branding, public relations, social media marketing, leads generation support, stakeholder relations, and awards submission programs consistent with the organization's business growth, talent attraction, and employee retention goals. Successful execution of these initiatives in 2023- 2025 resulted in:
o 60+ awards on business leadership, HR, Marketing, Innovation, and Diversity, Equity, Inclusion (DEI) programs
o 100% followers, 76% page visitors, and 46% engagement growth across the company’s social media channels
• Facilitates CEO communications and provides insights where necessary to C- suite leaders
• Supports and drives operational and reputational issues management, business continuity planning, crisis communications preparedness, and client communications alongside key department leaders and internal stakeholders CONTACT
****.**********@*****.***
in/marilyn-romero-ventenilla
EDUCATION
Master of Science in
Innovation and Business
Asian Institute of
Management
BA in Communications
University of the Philippines
Certifications
• Management
Development Program,
Asian Institute of
Management
• Lean Six Sigma Yellow
Belt Certified, COPC
Inc.
• Post-graduate
Diploma/ Certified
Digital Marketing
Professional, Digital
Marketing Institute
• Certified Professional
in Marketing, Marketing
Institute of the
Philippines
• Gaming Marketing
Program, University of
Nevada Las Vegas
2
Senior Director - Communications and Marketing, Teleperformance April 2011 – April 2023
• Responsible for planning, development, and implementation of Teleperformance marketing strategies, organizational communication, and stakeholder relations initiatives through online channels, traditional media, and events and activationsLeveraged media and market growth opportunities to position the Teleperformance brand as a leading digital integrated business service solutions provider in the Philippines and globally
• Collaborated with the senior leadership team in cascading critical information across Teleperformance’s 60,000+ workforce across the Philippines
• Monitored performance metrics that provide clarity of trending, benchmarking, and insights for enhancing communication and marketing programs
• Supported talent acquisition strategies – including employer value proposition, social networking, employee referrals, campus recruiting, and recruitment agency partnerships to enhance employee experience from job application to onboarding
• Represented the company in media interviews, industry conferences, award ceremonies, client roundtables, business development meetings, site launches, government fora, social responsibility summits, and other corporate events
• Led the marketing communication strategies that helped reap the Marketing Excellence Awards, Anvil Awards, Quill Awards, Asia CEO Awards, the five-time certification for Great Place to Work© from 2018 to 2022, as Asia’s Best Workplaces 2022, as Philippines’ Best Workplaces 2022, French Chamber of Commerce Excellence in Communications, and other organizational and business awards
• Helmed and directed a 35-member team in delivering business intelligence, stakeholder relations, editorial, digital marketing, and multi-media and creative design solutions
Events and Marketing Head, Elixir Gaming Technologies, Inc. March 2007 – March 2011
• Propelled incremental revenue for partner casino and slot clubs in the Philippines and supported gaming properties in Cambodia through targeted and cost-efficient marketing campaigns
• Drove traffic and occupancy into the company’s gaming properties through attractive player development campaigns, and communicated through multi- channels, thus generating an average 21% increase in game turnover, 24% increase in occupancy, and 46% rewards redemption in 2009 versus previous years
INDUSTRY
ENGAGEMENTS
• Vice Chairperson,
Contact Center
Association of the
Philippines (CCAP)
Marketing Council,
2023 to present
• Board Director,
Philippine Marketing
Association, 2020 to 2022
• Board Trustee, Philippine
Association of National
Advertisers Foundation,
2020 to 2022
• IT-BPM Ambassador,
Department of
Information and
Communications
Technology and IT
Business Process
Association of the
Philippines (IBPAP), 2021
to 2023
• Chairperson, French
Chamber of Commerce
and Industry in the
Philippines Committee
on Diversity, Equity, and
Inclusion, 2022
• Chairperson, TP Women
Philippines, 2022
• Advisor, Philippine Junior
Marketing Association,
2020 to 2023
• Member, Alpha Phi
Omega Service Sorority,
1991 to present
• Member, Healthcare
Information Management
(HIMAP), 2016 to present
• Member, Public Relations
Society of the
Philippines, 2011 to 2023
• Member, International
Association of Business
Communicators, 2012 to
2023
3
• Strengthened company’s brand prominence through strategic participation in trade exhibitions, networking events, investor tours, executive roundtables, and media conferences across venues in Macau, Hong Kong, the Philippines, Cambodia, Las Vegas, and Australia
• Invited as conference speaker on Asian gaming marketing at the Global Gaming Expo held at the Venetian Macau in June 2010
Corporate Communications Manager, Luen Thai Holdings, Dongguan, China January 2005 – March 2007
• Leveraged Luen Thai’s corporate image and built favorable relationships with stakeholders by projecting key messages through thought leadership events, trade exhibitions, property tours, corporate website and online publications
• Advocated best practices and knowledge-sharing by launching consistent and timely communications across 8,000+ Dongguan-based employees via online and printed literature, corporate events, and employee festivals
• Ensured that corporate identity remains a strategic asset, and that branding of Luen Thai and its luxury apparel clientele is accurately applied on marketing collaterals and property design by implementing communication policies, guidelines and compliance checks
• Maximized output of a 9-member multi-cultural and cross-functional team, budgets and equipment to enhance client services in design development, creative execution, logistics and project promotion
• Polished ancillary information campaigns by providing editorial and graphic guidance for localized/ country-specific branding and communications projects
Senior Manager - Marketing Communication, Platinum Plans Phil. July 2002 – January 2005
• Enhanced the company’s public visibility and media mileage by extending the communication campaigns from merely TV to print, radio, the internet, outdoor advertising, sponsorship marketing and other non-traditional media opportunities
• Championed the company’s sales revenue goals and built awareness among the 5,000-strong sales team by successfully managing corporate events: i.e., business conventions, product launches, trade exhibits, award ceremonies, incentive trips, and sales rallies
• Emphasized that the brand, corporate values and vision are reflected extensively across the 50 offices nationwide by upgrading the quality and circulation of marketing literature
4
Advertising and Promotions Manager, Fuji Xerox Philippines October 1999 – December 2001
• Built up brand recall and renewed awareness that “Fuji Xerox is not only a copier; it is a total document management solution.”
• Supported the targets of the business units countrywide by launching strategic sales leads including product advertising, trade exhibitions, road shows, seminars, and incentive programs
• Increased customer activity at the Fuji Xerox Showroom by sponsoring document management solution sessions for diverse companies and industry groups
• Strengthened customer contact and service mechanism by engaging the Customer Care Officers to survey and offer new benefits to clients
• Steered Fuji Xerox in significant involvements in the business circle by enlisting and promoting the company in professional marketing and media organizations
• Reinforced awareness of corporate objectives and activities among 400+ employees by developing timely and relevant communications utilizing the internet and intranet vehicles
• Synchronized the marketing activities of the Philippine office with those of the Asia Pacific headquarters and the global Fuji Xerox offices through active feedback system
Marketing Manager/Consultant, Gameworx
December 1998 – September 1999
• Reinforced revenues for the company through corporate account sourcing and sponsorship solicitations for the sports and recreation centers
• Boosted customer traffic and sustained center activities by holding frequent sports tournaments, concerts and related sales promotions
• Expanded the customer base from Southern Manila confines to the Greater Manila Area through extensive radio and print advertisements, as well as tie- ups with similar marketing establishments
Advertising and Promotions Head, Robinsons Recreation Corporation March 1997 – November 1998
• Increased customer traffic in the Robinsons entertainment centers located across Metro Manila and sub-metropolis through extensive multi-media campaign
• Effectively upheld the concept of being the family’s choice for total entertainment through consistent execution of in-store themed activities
• Highlighted brand loyalty between the center and customer by conceptualizing a line of exclusive property merchandise
5
• Ensured the highest physical quality of the artwork and design of collaterals by supervising the production of the Creative Team
Marketing Officer, Funcorporation
February 1993 – 1995
• Increased customer loyalty through sales promo execution: raffles, discounts, contests, and premiums at the Glorietta Mall’s indoor recreation center in Makati City
• Complemented income generation through corporate account solicitations and venue sponsorships
• Heightened media exposure by holding live remote broadcasts for various radio stations, media day, and serving as the venue for the charity project of the Miss Universe candidates
• Enhanced the interior motif of the center by conceptualizing seasonal themed décor
Talent Caster, Hemisphere-Leo Burnett Advertising
June 1992 – January 1993
• Supplemented the requirements of the Accounts Management and Production Team by scouting for prospective talents for television, print and radio advertisements
• Carried out the casting essentials of clients including Kimberly-Clark Philippines, Procter and Gamble, New Zealand Creamery, and Boehringer Ingelheim
• Ensured the proper service and deployment of talents during production by coordinating with casting agencies
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