Digital Marketing Media, Marketing Analysis
Resume:
Cassidy Tripolitis ************@*****.***
Monmouth County, NJ
RELEVANT EXPERIENCE
GumGum
Strategist / Digital Sales Planner
New York City, NY September 2024 - January 2025
Delivered client-facing presentations highlighting data-driven results, achieving 100% alignment with KPI benchmarks and identifying budget efficiencies leading to up to 20% performance improvement. Collaborated with cross-functional teams to translate marketing goals into data-backed business solutions, including media strategy and performance forecasts.
Developed and presented digital media plans valued up to $500K using analytical tools (e.g., Google Analytics, Tableau, Excel), supporting strategic decision-making and client objectives.
Secured over $400K in new client contracts (Honda, Chili’s, Virginia Lottery, CityCenterDC, Political Campaigns) by delivering insights-driven recommendations aligned with client KPIs.
Independently managed project timelines, analyses, and deliverables with 100% on-time (often early) completion, ensuring stakeholder expectations were consistently exceeded.
Conducted in-depth market and competitive research to support full- funnel marketing analysis, aligning strategies with industry benchmarks and vertical-specific performance trends.
Mindshare / EightBar Collective
Senior Associate
New York City, NY March 2021 - April 2024
Analyzed and optimized multi-channel digital marketing strategies for IBM across Display, Video, OTT/CTV, Audio, Content Syndication, Lead Generation, and Email, resulting in measurable increases in brand engagement and awareness.
Designed and executed $5M data-driven media plans aligned with IBM’s KPIs, ensuring performance consistently exceeded industry benchmarks. Conducted vendor and campaign analysis by evaluating performance data from top-tier media partners such as Fox, NBCUniversal, Disney, YouTube, iHeart Radio, and The New York Times to refine tactic selection and maximize ROI.
Developed performance dashboards and reporting frameworks to measure and improve brand campaigns for Kyndryl ($2.5M budget), leading to a 35% increase in brand awareness.
Led data analysis and targeting strategies for Singapore EDB’s $1M international campaign, increasing engagement by 75% through optimized content syndication and lead generation in U.S. markets. Partnered with data providers Anteriad and TEC to analyze lead quality and conversion rates, delivering over 750 qualified leads and significantly improving Singapore EDB’s conversion performance.
Oversaw a team of four in the development and performance optimization of quarterly media campaigns, ensuring adherence to delivery timelines and achievement of client KPIs.
Identified opportunities for quarterly budget reallocations, generating an additional $200K in incremental investment through high-performing tactic enhancements.
Performed statistical analysis on large campaign datasets to uncover trends, recommend optimizations, and present actionable insights to clients such as IBM, Kyndryl, and Singapore EDB.
Implemented and tracked media plans using MediaOcean Prisma, while collaborating with Ad Ops, Sales, and Finance to monitor pacing, performance, and financial reconciliation.
Led weekly performance reviews and synthesized insights into executive reports and presentations, ensuring strategic alignment across internal teams, clients, and media partners.
EDUCATION
Master of Business
Administration
Rutgers University
2022 - 2023
Magna Cum Laude
Certifications:
Strategic Leadership
Digital Marketing
Bachelor of Science in
Business Administration -
Marketing
King's College
2015 - 2019
McGowan School of Business,
AACSB Internationally
Accredited
SKILLS & TOOLS
Comscore
DoubleClick Campaign
Manager
Double Verify
Google Analytics
Google Campaign Manager
Google Tag Manager
Google Workspace
iSpot
JIRA
Looker
MediaOcean Prisma
Microsoft Office
Quantcast
Salesforce
Tableau
Trello
VideoAmp
Cogent Communications
Regional Account Manager
New York City, NY May 2019 - Feb 2021
Used verbal and written communications to create IT solutions to best fit client’s needs based on pre-existing products.
Developed strong relationships with clients, outsourced IT representatives, and building/property managers to create awareness of new products and pricing models.
Contacted businesses nationwide with cold and warm sales calls to increase account base.
Used customer relationship management tools including Excel, Salesforce, Outlook, Compass, and other internal programs.
Facilitated client satisfaction with follow-up calls and emails. ALZO International Incorporated
Marketing Manager Assistant, Chemist Assistant, Sample Technician Sayreville, NJ May 2017 - May 2019
Gave feedback on new company logo for sample products to be distributed to international clients.
Assist chemist in creation of new ester-based products in Application Lab. Create ester-based sample kits for international cosmetic conferences. Establish and maintain relations with customers through sampling and customer service.
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