Graphic Designer

*********@*****.*** c 303-***-**** bit.ly/MRWPortfolio linkedin.com/in/melissareesewerline

MELISSA REESE WERLINE

TECHNICAL SKILLS

Illustrator

Photoshop

InDesign

Figma

Keynote

PowerPoint

SharePoint

Word

Excel

Wix

Procreate

Fresco

SKILL SETS

Brand creation

Brand management

Infographic design

Digital and print design

Art direction

Video art direction

Booth design

Vendor management

Budget management

Illustration

Project management

Photo editing

EDUCATION

Ohio University

2000

Bachelor of Science in

Visual Communication,

Informational Graphics

and Page Design

Fine Arts Minor

ABOUT ME

My goal is to align my years of design experience and collaborative teamwork to purpose-driven businesses and teams. My 25 years of experience across industries has equipped me to adapt my design strategies to different audiences, brands and cultural moments. I’ll continue to use design to clarify communications, connect cross-functional teams and achieve team objectives. Having worked in freelance, agency and corporate environments, I thrive in both independent and team settings and deliver measurable outcomes ranging from brand launches to marketing campaigns. I seek a team where I can support in managing and evolving brands, for business and community impact.

EXPERIENCE

Freelance Remote

Graphic design, illustration and mural painting, 2001 - Present

The Juniper School (charter school), The Filthy Oar (outdoor brand), Operation Smile

(non-profit), Ferris Financial, LLC, JBP John Baker Productions, MJS Plastics Inc. (recycling), Good Face (Etsy brand), Kemba Financial, Sky Bank, Motivational Kicks (merchandise), AK Salon, City Wide Solutions (security), Chef’s Catering, Blackmore Marketing (agency), Check Free (financial), Keller Williams (realty), Minds On (agency), Creative Spot (agency), Pfaff (sewing machines), Mark Sanborn (author, motivational speaker)

BlackSky Remote

Art Director, 2023 - 2025

• Led brand management and evolution, ensuring cohesive visual identity across platforms

• Designed all marketing materials, including internal communications, presentations and annual reports

• Developed ad campaigns, social media assets and informational graphics for senior leadership

• Managed vendor relationships and oversaw video production

• Designed a marketing campaign for the Gen-3 rocket launch, including commemorative merchandise

Key Achievements:

• Spearheaded the design and installation of brand elements for two new office spaces

• Created a fresh visual approach for over 30 industry tradeshows

United Launch Alliance Centennial, CO, Remote

Senior Graphic Designer, 2008 - 2023

• Designed corporate digital and print materials, ensuring brand consistency

• Created marketing collateral for rocket launches, including commemorative coins, posters and promotional merchandise

• Designed tradeshow booth displays and office graphics

• Developed high-impact infographics for senior leadership used in presentations, social media and senate hearings

• Managed vendors, budgets and production timelines

Key Achievements:

• Elevated ULA’s brand storytelling in customer experiences at launch events

• Led the art direction for ulalaunch.com, rocketbuilder.com and a VR app

• Designed an infographic retweeted by astronauts aboard the International Space Station

• Created the Vulcan rocket logo, now featured on its fairing and booster

Dominion Homes Dublin, OH

Graphic Designer, 2004 - 2007

• Sole designer for all corporate collateral, advertising and billboards

• Conceptualized promotional campaigns, direct mail pieces and print ads for Ohio and Kentucky markets

• Directed photo shoots and managed vendor relationships Key Achievements:

• Revamped in-office merchandising and external signage

• Developed a real-time print program for sales tools, improving marketing efficiency

Bachman Design Group Dublin, OH

Graphic Designer, 2002 - 2004

• Created branding and wayfinding systems for retail and commercial spaces

• Designed studio promotional materials and managed production processes

• Led projects from concept to installation, including signage for high-profile locations

Key Achievements:

• Designed the complete wayfinding and signage system for Puerto Rico’s largest bank building

• Illustrated an 80’ x 20’ mural in San Juan, Puerto Rico

The Charlotte Observer Charlotte, NC

Page Designer, 2000-2001

• Designed layouts for regional newspapers and the weekend front page

• Collaborated closely with editors, writers and photographers under tight publishing deadlines

Key Achievement:

Mastered the CCI pagination system, streamlining page design efficiency

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