Sales Development Account Management

Karen M. Richard

**** **** ********* ******, ********, AZ 85308

602-***-**** • ********@*****.***

Executive Sales Development Professional

Leadership / Sales Growth Strategies / Solution Selling / New Customer Development

Account Management / Customer Relationship Building / Sales Optimization

Fluent in English and Spanish

Dynamic and results-driven Executive Sales Development Professional with a proven track record of generating multimillion-dollar growth in the commercial / residential masonry industry. Adept at identifying high-value opportunities, cultivating long-term client relationships, and developing strategic partnerships with general contractors, architects, and developers. Deep industry knowledge and a consultative sales approach to drive revenue, expand market share, and support complex construction projects from bid to build.

Strong Track Record of Building Lasting Relationships, Expanding Accounts, and Driving

Revenue Growth in the Residential and Commercial Masonry Industry.

Core Competencies

• Strategic Sales Development

• Client Relationship Management

• Bids & Proposals

• Territory & Account Management

• Construction Industry Knowledge

• Team Collaboration

• Lead Generation & Pipeline Growth

• Sales Forecasting & Reporting

• Customer-Centric Selling

“Earned company-wide recognition and national exposure by being selected to represent White Cap – Marvel Masonry company in the National Product Showcase publication, 2023 and 2024.” -- Karen Richard

Professional Experience

White Cap – Marvel Masonry, Phoenix, AZ May 2020 – Present

Account Manager, Outside Sales

Residential & Commercial Masonry and Landscape Supply Industry

•Manage a portfolio of 50+ residential and commercial accounts, delivering customized product solutions across masonry, hardscape, and landscape segments.

•Sold large-scale projects ranging from $400K to $800K+, consistently exceeding sales goals through consultative selling and long-term client relationships.

•Specialize in a wide range of premium products including stone and brick veneer, pavers, lighting, tools, and construction equipment tailored to contractor, builder, and architect needs.

•Partner with clients from project inception through completion, offering expert product recommendations, pricing strategies, and delivery coordination to ensure satisfaction and repeat business.

•Develop new business through proactive outreach, on-site consultations, and industry networking, growing territory revenue and expanding market share.

•Maintain in-depth knowledge of trends, materials, and installation techniques to position the company as a trusted advisor in construction and design planning.

•Southwest Hardscape Association, (SHA), Active Board Member, White Cap – Marvel Masonry, 2023 to Present

Karen M. Richard 602-***-**** • ********@*****.*** Page 2

RCS COUNTERTOPS AND CABINETS, Mesa, AZ March 2019 – February 2020

Outside Sales Representative

• Hired as administrative assistant and promoted into sales department actively pursuing new leads and achieving sales goals.

• Cultivate relationships with clients, schedule meetings, promote stone products, and develop customized solutions based on customer needs.

• Utilized training in sales, knowledge of stone products, and interior design to consistently generate sales and negotiate new contracts with customers.

ALLIANCE RESIDENTIAL, Phoenix, AZ February 2018 – May 2019

Property Specialist

• #1 Leasing Agent / Floating Agent within three months of hire; promoted to advanced position for increasing revenue growth.

• Achieved 100% leasing capacity for five apartments, and maximized profits through superior ability to work with customers and close the sale.

• Maintained customer service satisfaction while consistently managing the details in a competitive real estate market.

Education / Certification

• New Mexico State University, Business Administration, 1991 to 1993

• Dale Carnegie training, Certificate of Completion, 2019

Interests

• Designing center pieces for events, travel, biking and time with family

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