Senior Manager Marketing Communications

Beckie Schuerenberg

**********@*****.*** 773-***-**** Naperville, IL

Professional Summary

Accomplished content and communications writer and strategist experienced at planning and executing branded, segmented copy for web, email, blog social, PR, digital, long-form content across channels. Skills

HubSpot, Glean, WordPress, HighSpot, Meltwater, Cision, Asana/Monday, Wistia, Vimeo, Sprout Social Experience

Seeq, SaaS Industrial Analytics Mat leave cover: February-May 2025 Interim Director of Communications

• Wrote, edited PR, emails, contributed articles, customer comms, events, awards, marketing content

• Leveraged AI tools, including Glean and ChatGPT to research, summarize, and source new content

• Collaborated with product managers, execs, CS, product teams ensure brand, tone, customer persona

• Analyzed and reported on content results

• Facilitated content recommendations, updates, organization, and reuse across company BP Contract: August-December 2024

Customer Marketing Communications Lead

• Created customer email communications, segmentations, QA, using proprietary email system

• Executed comprehensive content and project strategies that improved customer education and engagement on corporate programs

• Initiated development of customer Welcome Kit, increased process efficiency with suppliers and shippers Botify, SaaS SEO and Professional Services August 2022-March 2024 Senior Manager of Content and Communications

• Elevated company share of voice by executing 56 bylines, customer stories, 15 videos, 6 audiograms, blogs

• Wrote customer/prospect email newsletters, customer stories

• Developed content, branding for 25+ live internal presentations, webinars, external engagements

• Strategy, execution, project management for website, blog, webinars

• Developed new process for customer quotes, stories, videos IPRO (now Reveal), SaaS LegalTech February 2021-July 2022 Senior Manager of PR and Communications

• Wrote emails for campaigns, monthly newsletters, 12 customer stories in 1 year

• Created and executed processes for analyst relations, customer reviews, awards

• Launched tiered customer advocacy program with rewards

• Managed comms/demand gen content budget and output for blog, social media, PR, contractors, ads

• Devised strategy for webinars, website, events, landing pages

• Headed competitive intelligence, messaging/positioning, sales enablement, RFP processes iManage, SaaS LegalTech July 2019-February 2021

Content Writer and Strategy Manager

• Managed external and internal writers, content development, editing, branding, customer advocacy

• Wrote corporate, customer, partner, prospect comms, website updates, thought leadership, blogs, data sheets, solution briefs, awards, RFPs, video scripts, online event content

• Strategized with sales, partner marketing, customer success teams to develop and map content to customer and prospect journey

Aprimo February 2018-July 2019

Lead PR and Content Manager

• Strategized across teams to develop company messaging for marketing, events

• Wrote, published weekly blogs, written/video success stories, product collateral, SME contributed articles, PR, emails, eBooks, RFPs, web content, landing pages, video scripts, product demos, social, and presentations on WordPress, SalesLoft

• Led content support for analyst relations, promotion of reports

• Served as content liaison to external PR team, supervised marketing intern Emtec, Inc. (now BridgeNext) March 2017-February 2018 Content Writer

• Collaborated with executives and SMEs for comms strategy for HCM, ERP, CRM services

• Developed, edited content about implementation, integration, mobility, cloud, analytics, Apdev, and managed services.

• Content included blog posts, case studies, PR, eBooks, presentations, Landing/TY pages, sales slides, web content, solution briefs.

Freelance Writer/Editor 2009-2017

CFE Media - Copy edited 20 articles per month for 2 publications on IoT, IIoT, robotics, engineering. By McCormack Public Relations - Wrote, edited eBooks, blog posts, news, case studies, thought leadership, PR, webinar materials, biographies, for healthcare IT vendors, associations, and in-house advertising. Mahalo, other – Wrote startup e-newsletter offering resources to local moms, ad copy, editorial calendar. Researched and wrote 7 articles a week for Mahalo.com, an online encyclopedia/how-to guide. Linked pages, uploaded videos and wrote descriptions. Mahalo is now Inside.com. SourceMedia (now Arizent) 2000-2008

Senior Editor - Health Data Management, a 40,000-monthly circulation B2B healthcare IT magazine

• Researched, wrote, edited news and feature stories for web, print, resource guide, sponsored weekly newsletter

• Developed editorial calendar, covered industry events, supervised revision of magazine stylebook

• Produced mobile health e-newsletter and wrote/edited for physician practice publication Bachelor of Arts in Journalism, Indiana University

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