Support Specialist Financial Services

Tracy Simpson - Resume, long

Fort Mill, South Carolina ***********@*****.*** 704-***-****

Communications and administrative professional with 25+ years’ experience in insurance, financial services, and creative industries. Extensive background as an Agency Support Coordinator, specializing in client relations, compliance, and operational efficiency. Skilled in grant writing, proposal development, stakeholder engagement, and project management. Strong in content creation, client communications, and relationship-building, with a proven ability to align messaging to funding priorities, foster partnerships, and consistently meet deadlines.

EXPERIENCE

Charlotte Folk Society – Charlotte, NC Board Member Dec 2024 – Present

* Contribute to the research, writing, and renewal of grant proposals and community funding opportunities.

* Monthly newsletter team, authoring and coordinating content, proofing and formatting.

* Coordinate public-facing events.

* Create custom digital project management tools for board use.

Fortify Insurance Group

Insurance Agency Support Specialist May 2023 - March 2025 (1 year 11 months) Fort Mill, SC

Advisor-centered intermediary between clients and carriers, facilitating streamlined policy services and case management. Ensured speed, accuracy, and insightful service on behalf of agents beginning with the application process through underwriting, delivery, and placement. Optimized relationships at the carrier level, and identified avenues for profitable opportunities and new business through reporting and servicing of existing books of business.

• Application scrubbing and submission • Quoting and illustrations • Obtaining information required by underwriters for RFP purposes • Policy issue management and follow up • Delivery, obtaining required signatures, and final policy placement • Benefit increases, process management of inforce policies • Carrier correspondence (notices, premium payments) • Client Services (summaries, policy changes) • Ongoing policy services

Granato Creative Group

Director of Client Services December 2022 - April 2023 (5 months) Fort Mill, SC

Contract Position. Aligned relationships between clients with creative services and design teams. Guided projects relating to annual reports, sustainability, investor presentations and web design from initial exploratory to delivery phase. • Project management

• Collaboration with designers and creative teams • Working with printers and other fulfillment entities

Self-Employed

Independent Contractor June 2021 - April 2023 (1 year 11 months) Fort Mill, SC

Independent marketing and project manager while acting as a caregiver for an aging parent as he transitioned into a full-time assisted living facility. Primarily a content contributor, writer, and editor. Built, hosted, and executed events.

LPL Financial

Business and Admin Solutions Consultant September 2018 - June 2021 (2 years 10 months) Fort Mill, SC

As one of the initial hires for the division, provided input in developing LPL's Virtual Admin program. Worked toward optimizing a process of providing efficient remote administrative support and task management to financial advisors. Administrative duties to support financial advisors • New account openings and instructions • Complex account management and maintenance • Moved money via account transfers, cash management • Set up RMDs and pending settlements • Took ownership of inquiries, notifications, and resolution of NIGOs • Created agendas, compiled meeting preparation materials • Worked directly with end customers to schedule reviews, obtain required signatures, collect legal documentation, etc.

Anticipated agent needs through proactive outreach • Daily reporting and analysis • Compiled information for account service

Advisor-level marketing • Wrote copy for direct mail and client facing communications • Executed website updates and implement marketing initiatives • Obtained compliance approval (CMAX) and Marketing regulatory review (MRR)

Trained internal team on service optimization tools • CRM usage and workflow management (RedTail, Salesforce) • Box and cloud storage usage • Advanced Microsoft Office tools (Excel programming for mail merges, Adobe Publisher to create newsletters and direct mail pieces, Adobe Acrobat Pro to process incoming documentation)

Trained internal team on soft skills to enhance relationships and build rapport • How to execute effective launch calls • How to optimize communication avenues suited for individual agents • How to remain service-minded while simultaneously training agents to become self-sufficient

Northwestern Mutual

Associate Financial Representative May 2018 - September 2018 (5 months) Charlotte, NC

Delivered sales, policy services, and agent support. Coordinated and monitored all aspects of the process in placing new business. • Created detailed prospecting fact finders and client questionnaires

• Ran new business illustrations • Worked with agents to complete new business paperwork, ushered through underwriting process • Worked with clients to obtain outstanding delivery requirements • Ordered APSs and other required reports for submission to carriers • Communicated with clients regarding billing and reinstatement issues • Policy Delivery, and compliance acknowledgment verification

HF Financial Corp / MassMutual

Contract Relationship Manager, Marketing, Sales Support September 2017 - May 2018 (9 months) Charlotte, NC

Contract Position. Provided project management and support of the team focusing on group 401(k) planning and implementation, and individual financial services for retail clients. Coordinated education, committee and employment meetings with clients. • Managed workflow and unearth new business opportunities via CRM (Salesforce)

• Created agendas, presentation kits, design bios, contact sheets, and marketing pieces • Implemented direct-connect and Hearsay electronic marketing programs • Developed unique content that will lead to business growth opportunities • Created shareable workflow management tools to streamline group 401(k) enrollment and annual meeting processes

Life Insurance Services, LLC

Marketing Manager, Internal Sales and Support May 2014 - September 2017 (3 years 5 months) Charlotte, NC

Built and implemented strategies to attract new agents, often through targeted campaigns and providing value-added services involving mining existing books of business for new and renewal opportunities. • Created and implemented marketing campaigns and incentive programs (SMS texting, email, webinar series) • Presented advanced concepts and tools to agents, created customized marketing pieces for agents • Communicated multiple strategies for growing business opportunities • Designed graphics, logos, customizable flyers, recruiting brochures, electronic invitations • Prospected for new agents to utilize the services of LIS and to earn their loyalty • Obtained inforce statuses and illustrations to seek opportunities within existing book of business • Trained agents to use electronic drop-ticket system • Contracting and licensing coordinator for independent agents • Summarized and interpreted differences in carrier and product options

AimcoR Group

Director of Marketing June 2013 - June 2014 (1 year 1 month) Charlotte, NC

Developed and executed comprehensive marketing strategies to promote products and services to independent agents. Understanding, interpreting, and tailoring marketing campaigns to effectively reach the insurance markets they serve. • Created one-pagers, flyers, and print ads using In Design, Photoshop, and Publisher

• Email marketing campaigns to agents and clients • Updated websites, launched new CRM usage • Created and implemented brand strategies and custom campaigns • Developed content with advanced concepts for advisor use, both internal and client usage • Worked closely with compliance departments to obtaining approval for public use • Followed up on sales leads to increase business

Curran & Connors, Inc.

Account Executive November 2011 - June 2013 (1 year 8 months) Charlotte, NC

Curran & Connors is an award-winning design firm based in New York. Accounts included LPL Financial, Chiquita Brands, Family Dollar, and The Arts & Science Council. Worked with designers, developers, photographers, proofreaders, and printers to give clients high value work, above-expectations and within budget. • Identified opportunities to meet with publicly-traded companies

• Presented detailed services to Marketing Directors, CFOs and CEOs • Liaison between designers and developers and client • Conducted post-mortem project meetings • Submitted detailed client invoices

• Compiled samples of work. (Annual report designs, sustainability reports, website development, rebranding initiatives)

Life Insurance Services, LLC

Sales and Marketing Manager June 2010 - November 2011 (1 year 6 months) Charlotte, NC

Part of a nimble Brokerage General Agency, fulfilled multiple team roles, including marketing and project management. • Organized continuing education meetings • Implemented email marketing campaigns

• Created flyers, brochures, and custom content • Assembled marketing kits • Maintained company website • Implemented incentive programs, including contests and gifts • Fielded leads to AGAs

• Implemented direct mail campaigns • Created social media marketing • Developed company newsletter

Self-Employed

Independent Consultant April 2009 - June 2010 (1 year 3 months) Charlotte, NC

Independent Project Management Consultant. Developed and implemented strategies to assist small businesses with launching sales initiatives.

nfrastructure Technologies

Project Coordinator January 2009 - April 2009 (4 months) Charlotte, NC

Project coordinator and support to the lead project manager of Wachovia’s SouthTrust and Branch 4.0 migration projects. Coordinated on-site technicians to survey, migrate, install and de-install systems and VoIP phones. Developed improved methods of project communication by design center staff. (Company contract terminated three months after hire date.)

PsyBC

Website Administrator November 2002 - July 2008 (5 years 9 months) Huntersville, NC

Provided support and marketing services for an online education resource for mental health professionals. Focus on maintaining a website, direct client support. • Built custom marketing and information packages for distribution to contracted affiliates • Updated website with instructor, course and forum information

• Identified and connected potential affiliates and educational partners • Provided compliance support, keeping accreditation status current at multiple organizations

Transamerica - Life and Annuity National Marketing Coordinator June 1997 - November 2002 (5 years 6 months) Charlotte, NC

Responsible for the creation and implementation of various marketing projects, direct report to the Senior Vice President in charge of Agency Sales. Created and implemented an Annuities-focused continuing education tour for Eastern Region, a program borrowed in other marketing centers. Responsible for coordinating, authoring, designing, proofing, obtaining legal approval, and managing fulfillment of projects. Produced turnkey results to Senior VP, including creating and managing project plans, research for corporate-wide use, and production data analysis. High-quality results under tight deadlines, with little or no direction or supervision.

• Executed offsite events securing venues, caterers, lodging and transportation • Implemented national broadcast fax program to both internal and external customers • Marketing, incentive, and appreciation campaigns for agencies, producers, and internal staff • Designed marketing materials (flyers, on-screen presentations) • Researched, ordered, and disseminated Transamerica-branded goodwill merchandise

Transamerica

Marketing Coordinator, Bank Channel - Sales November 1996 - June 1997 (8 months) Charlotte, NC First point of contact to executive clients in the banking industry. Led new product rollouts at financial institutions such as Chase, Summit, Bank of America, and Wells Fargo. Designed marketing materials for annuity products, coordinated bank contracts, and responsible for the creation and implementation of incentive programs. Detailed responses to RFPs awarding Transamerica with lucrative contracts to have Transamerica products available in banks. Promoted to National Marketing Coordinator and transferred to a different division of Transamerica called TALIAC.

Transamerica Reinsurance

Executive Assistant February 1993 - November 1996 (3 years 10 months) Charlotte, NC

Administrative Assistant in a software division of Transamerica and in the Future Technologies department aimed at testing and paving the way for use of cutting edge technology in the division. Promoted to Marketing Coordinator in the Bank Channel Division in 1996.

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