Marketing & Operations Coordinator
Resume:
Amin Abtidon
Marketing & Operations Coordinator
***********@*****.***
Edmonton, AB
linkedin.com/in/amin-abtidon/
SUMMARY/OBJECTIVE
Strategic and detail-oriented professional with over 10 years of diverse experience spanning marketing, digital strategy, administration, and project management. Skilled in coordinating marketing campaigns, supporting operational workflows, and managing client communications across industries including healthcare, design, and professional services. Adept at leveraging CRM platforms, automation tools, and digital analytics to streamline processes and support business growth. Recognized for adaptability, clear communication, and strong collaboration in fast-paced environments, with proven ability to bridge business strategy and digital innovation to deliver sustainable growth.
Core Competencies
●Digital Marketing & Strategy (social media, campaigns, content, analytics)
●Project & Operations Management
●CRM & Automation Tools (GoHighLevel, HubSpot, Arii Connect, Render, Webflow/Wix)
●Data Analysis & Reporting (Excel, Google Analytics, Meta Pixel)
●Administrative Coordination & Client Communication
●Team Collaboration & Stakeholder Management
●AI & Workflow Automation Integration
●Business Development & Lead Generation
WORK EXPERIENCE
Marketing & Operations Coordinator
Karna Consulting Corp. Edmonton, AB July 2024 – Present
●Coordinated marketing campaigns and operational workflows for clients across healthcare, design, and professional services industries.
●Supported the design and execution of branding and digital strategy projects, including SWOT analysis, competitor research, and social media planning.
●Managed administrative tasks, vendor sourcing, and production of client-facing materials such as brochures, banners, and branded kits.
●Oversaw scheduling, reporting, and documentation processes to support leadership and client-facing initiatives.
●Developed and maintained client directories and referral networks, ensuring accuracy and seamless integration into CRM systems.
●Acted as a liaison between internal teams, external partners, and freelance contractors to keep initiatives organized and on track.
E-Commerce Advisor (Remote)
Mosaic North America Edmonton, AB Nov 2022 – Jan 2024
●Delivered 1:1 consultations to small and medium-sized businesses, guiding the setup and optimization of Shopify, Lightspeed, and Square platforms.
●Strengthened client retention by maintaining consistent communication, performance reviews, and strategic recommendations.
●Designed and facilitated a training program for new advisors, standardizing best practices in e-commerce and client engagement.
●Analyzed campaign performance using Google Analytics and SEMrush, identifying insights to refine digital strategies and maximize ROI.
●Led group training workshops, equipping entrepreneurs and business owners with skills to independently manage and scale their online stores.
Marketing Coordinator
Fala Coffee Roasters Toronto, ON Dec 2020 – Oct 2022
●Executed digital marketing campaigns that increased brand visibility by 40% and expanded the customer base by 20%.
●Managed PPC and email campaigns, analyzing conversion and click-through rates to optimize messaging and spend.
●Coordinated cross-functional marketing initiatives aligning brand growth with business development objectives.
●Spearheaded the adoption of new digital marketing tools and business process automation, improving scalability and efficiency.
SKILLS
Technical SKILLS
●CRM & Marketing Tools: GoHighLevel, HubSpot, Arii Connect, Render, Wix, Webflow, Mailchimp, Constant Contact
●Data & Analytics: Excel, Google Analytics, SEMrush, Meta Pixel, Survey Tools
●Productivity & Operations: Microsoft Teams, Planner, Power Automate, Google Workspace, ServiceNow
●Design & Content: Canva, Adobe Express, WordPress, Social Media Management Platforms
●IT & Systems / Project Management: Windows, Mac OS, Linux, VMware, Packet Tracer Agile, Scrum, Waterfall, Gantt Charts
Soft SKILLS
●Strategic Thinking and Problem Solving
●Leadership and Team Collaboration
●Client Relationship Management and Communication
●Analytical Thinking and Process Improvement
●Adaptability and Time Management
EDUCATION
Bachelor of Business Administration (BBA), Marketing
Northern Alberta Institute of Technology – Edmonton, AB Dec 2020
CERTIFICATIONS/LICENSES
●Google Data Analytics Dec 2023
●Google IT Support Professional Certificate May 2022
●ServiceNow Certificate May 2022
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