Creative Director Social Media

Patricia Lesyk

Fairfield, CT 646-***-**** ********@*****.***

LinkedIn: linkedin.com/in/patricialesyk

Portfolio: pl4design.com password: 101610

PROFILE

Creative Director and Brand Strategist with 15+ years of experience leading design and marketing for luxury, B2B, and B2C brands. Proven success in rebranding initiatives, digital marketing, e-commerce growth, and UX/UI leadership. Expert in multichannel campaigns, ADA-compliant design, and content strategy that drives business growth, brand awareness, and customer engagement. Collaborative leader skilled in managing cross-functional teams, agencies, and high-profile projects.

CORE COMPETENCIES

Creative Direction • Brand Strategy • UX/UI Design • ADA Compliance (Americans with Disabilities Act) • Multichannel Campaigns • SEO & Paid Media • E-Commerce Marketing • Storytelling & Content Strategy • Trade Marketing • Experiential Design • Luxury Brand Engagement • Go-to-Market Strategy • Team Leadership • Design Thinking • Cross-functional Collaboration

TOOLS & PLATFORMS

Adobe Creative Suite • Figma • Google Analytics • HubSpot • Shopify • WordPress • Mailchimp

Trello • Canva • Salesforce • DAM (Digital Asset Management) Systems • Social Media Platforms

PROFESSIONAL EXPERIENCE

Creative Director

Garden State Tile & Tiles Direct – Wall, NJ

May 2023 – Present

- Lead creative vision for two brands under a 5-year growth strategy, overseeing all digital, print, showroom, and experiential channels.

- Built in-house Creative Department and managed agency relationships.

- Directed brand strategy, rebranding, content, and storytelling initiatives.

- Launched content marketing programs, including editorial and video series.

- Redesigned e-commerce websites with mobile-first, UX-driven, and ADA-compliant architecture.

- Increased web traffic by 20% and social media engagement by 15% YoY (2024).

- Developed and launched trade program, achieving 100+ sign-ups in the first week.

- Produced media, podcast, and video content targeting Millennial and Gen Z audiences.

- Mentored junior creatives and led workshops on visual storytelling and design thinking.

Senior Marketing Director

Stone Source – New York, NY

Nov 2019 – Apr 2023

- Directed brand marketing across 10 national showrooms and all digital platforms.

- Led rebrand initiative, including logo, responsive website, and visual identity.

- Managed $800K marketing budget; drove multichannel campaigns with measurable ROI.

- Produced national ad campaigns featured in Elle Decor, Luxe, and Veranda.

- Designed and executed premier trade show activations (Las Vegas, NYC).

- Implemented digital tools such as virtual showroom and DAM system during COVID-19.

- Enhanced lead generation by 20% through e-commerce and social media strategies.

- Led showroom redesigns for key markets (NYC, LA, Boston, Chicago).

Director of Marketing & Client Experience

Antique and Artisan Gallery – Stamford, CT

Oct 2012 – Nov 2019

- Drove marketing and client relations for high-end international luxury clientele.

- Curated invitation-only events that strengthened brand prestige and loyalty.

- Managed editorial, e-commerce, and social content strategy.

- Increased Instagram following by 500%; modernized IT and digital content systems.

- Repositioned brand as a global destination for luxury interiors and antiques.

Senior Designer

Artistic Tile – New York, NY

Sep 2008 – Oct 2012

- Created marketing assets across print, digital, and showroom environments.

- Co-led 2011 national campaign featured in Elle Decor and The New York Times.

- Supported product development and marketing initiatives.

EDUCATION

Bachelor of Fine Arts in Graphic Design, Cum Laude

SUNY Purchase College – May 2005

AWARDS & RECOGNITION

- Interior Design Magazine Best of Year (BOY) Product Winner: 2021, 2022, 2023

- Featured in: Elle Decor, Veranda, Luxe, The New York Times, House Beautiful

- AAG awarded Best Gallery & Shopping Destination (CT/East Coast) – At Home & Veranda

AFFILIATIONS & INTERESTS

Member: AIGA, Art Students League of New York

Interests: Design Philosophy, Technology & Arts, Tai Chi

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