Business Development Sales Manager

Gregory Martin 917-***-**** **********@*****.*** Nazareth, PA

Consultative Sales Brand Representation New Business Acquisition Proven sales leader with a track record of transforming underdeveloped territories into high-performing markets and converting first-time buyers into long-term brand advocates. Combines relentless drive, strategic thinking, and deep product knowledge to consistently exceed targets. Recognized for driving growth others miss and earning trust others can’t. Consultative Sales Strategy • New Business Development • Territory Expansion • Account Growth & Retention • Relationship Management

• Competitive Market Penetration • Brand Representation & Advocacy • Product Positioning & Education • Lead Generation & Conversion • Event & Trade Show Execution • CRM & Pipeline Management • Cross-Functional Collaboration • Data-Driven Sales Tactics • Customer Lifecycle Management • Revenue & Margin Optimization • Communicating & Influencing EXPERIENCE

Equipment Resources & Solutions, Inc. Regional Sales Manager 2023 – Present Ivyland, PA Client Relationship Management & Sales Execution

● Built and maintained strong relationships with new and legacy accounts, ensuring seamless transitions and continued satisfaction

● Assessed evolving customer needs and delivered tailored equipment and service solutions to drive long-term value

● Identified and pursued opportunities across new markets and demographics, contributing to regional growth Quoting, Project Oversight & Delivery Coordination

● Generated quotes and purchase orders using AutoQuotes; managed scheduling, ordering, and equipment tracking

● Oversaw all phases of project implementation including pre-construction meetings, site surveys, and subcontractor planning

● Conducted punch walks and jobsite visits to ensure successful delivery and client satisfaction Internal Operations & Sales Strategy

● Drove pipeline alignment through internal sales meetings and client calls

● Shared field insights and successful sales strategies with team members to support collaborative growth

● Streamlined operations through cross-functional planning and coordination Process Improvement & Reporting

● Contributed to ongoing process enhancements and internal communication by identifying inefficiencies and providing actionable recommendations

Nevulis Beverages Senior Sales Representative 2021 – 2023 Emmaus, PA Sales Strategy & Market Growth

● Drove revenue across ~85 brands by leveraging product expertise and targeted positioning

● Developed and executed sales strategies to increase brand visibility, grow profitability, and penetrate competitive markets

Consultative Selling & Account Expansion

● Delivered tailored recommendations based on market trends, product knowledge, and client demographics to maximize ROI

● Consistently exceeded sales targets despite challenges in brand-switch resistance and market saturation Client Relationship Management

● Maintained regular contact with over 300 accounts through weekly calls, texts, and in-person visits to support retention and engagement

● Cultivated long-term relationships with business owners and decision-makers as a foundation for sustained sales performance

Brand Representation & Education

● Represented Nevulis Beverages at trade shows, festivals, and industry events to promote awareness and engage new prospects

● Trained clients and staff on brand portfolios to boost product adoption and shelf impact Gregory Martin Page 2

Chatham Brewing Company Regional Sales & Marketing Representative 2018 – 2021 Chatham, NY Sales & Client Relationship Management

● Built and maintained relationships with over 200 accounts, using a consultative approach and personalized service to exceed sales targets

● Promoted brand awareness and product education through consistent client engagement, trade shows, and industry events

Territory & Market Expansion

● Grew sales territory by 75% within two years by identifying high-potential markets and nurturing new client relationships

● Partnered with The Capitol Theater in Port Chester, NY to create and launch a private label beer exclusive to the venue

Brand Development & Representation

● Acted as primary brand ambassador for all accounts and events, ensuring consistent and compelling brand presence

● Drove demand through targeted marketing efforts, aligning product offerings with customer demographics and regional preferences

Country Malt / Brewcraft USA Territory Sales Manager, Northeast 2015 – 2017 Vancouver, WA Territory Expansion & Sales Growth

● Established and grew a new Northeast territory, building a high-performing client base from the ground up

● Increased customer base by 45% through cold outreach, strategic follow-ups, and CRM-driven prospecting

● Qualified leads and developed custom sales strategies by analyzing CRM data and identifying high-potential opportunities

● Consistently acquired new business while expanding relationships with existing accounts to maximize territory ROI Brand Strategy & Market Engagement

● Represented the brand at industry events and client meetings, building visibility and trust in a highly saturated market

● Collaborated with product and sales teams to vet new product ideas and enhance the portfolio offering

● Contributed to marketing strategy development to better position the brand across diverse customer segments Healthy Brand Collective (Hudson River Foods) Staff Accountant 2014 – 2015 Norwalk, CT & Hudson, NY

● Conducted regular cost accounting to support pricing decisions and improve operational efficiency

● Gained firsthand insight into factors influencing product pricing, margins, and supply chain costs Whole Foods Market Beer Buyer 2013 – 2014 White Plains, NY

● Curated product selection and implemented customer-focused strategies to drive department profitability

● Aligned offerings with industry trends and regional preferences to maximize sell-through and brand loyalty Cisco Brewers, Triple Eight Distillery & Nantucket Vineyard Brand Ambassador 2011 – 2013 New York, NY

● Represented portfolio across Metro NYC, collaborating with distributors and retailers to increase sales volume

● Grew NYC monthly sales from 300 to 1,000+ case equivalent through strategic outreach and promotions

● Developed expertise across the full product lifecycle, from production and branding to sales execution

● Created and implemented tailored marketing plans to convert leads and strengthen market presence Education

Bachelor of Science in Finance, Minor in Legal Studies Bryant University

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