Social media and Brand manager

Crystal Moon

********@*****.*** 702-***-**** Las Vegas, NV www.linkedin.com/in/crystal-moon

SUMMARY

Strategic brand and operations leader with 10+ years of experience driving customer engagement, product growth, and operational excellence in the beauty and wellness industry. Proven success in crafting and executing 360 marketing campaigns, developing consumer-first product strategies, and using data insights to guide innovation and social media growth. Adept at managing cross-functional teams, vendor relationships, and CRM systems to scale revenue and brand equity. Passionate about blending data and storytelling to create category-defining customer experiences. SKILLS

Vendor Management • Project Management • Performance Monitoring • Strategy Development • Cross-Functional Collaboration • Executive Leadership • Revenue Growth • Stakeholder Engagement • Investor Relations • Business Continuity • Cross Departmental Leadership • Budget Forecasting • Project Delivery • Agile Methodologies • Scope Analysis • Process Improvement • ServiceNow Software • SEO • CRM • Microsoft Office Suite • Data Analysis • Social media marketing • Brand Management

INNOVATION IMPACTS & ACCOMPLISHMENTS

• Recognized by the City of Las Vegas in January 2023 for developing medical hair loss program partnering with local VA hospital and identifying patients in need.

• Secured and promoted partnership with the city of Las Vegas for city sponsored cash back programs for local small businesses.

WORK EXPERIENCE

Divas Beauty Brand Las Vegas, NV

Senior Innovation & Social Media Manager Aug 2018 - Jul 2025

• Created, edited and directed short form videos on TikTok and Instagram using Canva and CapCut to increase engagement to our sales page by 45%

• Managed and oversaw a thriving Facebook community of 200,000+ members driving engagement, growth and retention by curating engaging contnent.

• Collaborated with data teams to develop and manage a holistic eCommerce KPI dashboard using Google Analytics and Shopify, tracking performance metrics such as new vs. returning customer behavior, conversion rates, and revenue trends transforming data into actionable insights that informed cross-functional strategy and business growth.

• Streamlined email workflows using Mailchimp to increase email open rates by 40% driving $15k in revenue.

• Partnered with research and development, Supply Chain, Operations, Finance, and Regulatory teams to ensure product feasibility and successful product launches.

• Synthesized insights and research by connecting insights from consumer, category and industry trends to inform innovation opportunities.

• Led a team of 25, driving performance through robust training and mentoring programs resulting in 90% customer satisfaction rating.

• Oversaw operational milestones for seasonal projects, maintaining a 95% adherence to timeline goals.

• Facilitated cross-functional meetings to align marketing, operations, and creative teams on project deliverables.

• Partnered with logistics teams to optimize distribution timelines, reducing delivery delays by 25%.

• Implemented new tracking systems for replenishment orders, achieving a 20% improvement in restocking efficiency.

• Managed contract renewals for high-value B2B and B2C accounts, ensuring smooth negotiations and extending long-term partnership

The Mesec Group Las Vegas, NV

Senior Program Operations Manager Aug 2012 - Aug 2018

• Launched a premium hair care brand offering innovative, high-quality products for diverse hair types, resulting in a 30% increase in monthly sales within the first 90 days and strong customer retention driven by product satisfaction and brand loyalty.

• Oversaw comprehensive business processes, including budgeting, procurement, and logistics, achieving a 95% on-time delivery rate for cranial prosthetics programs.

• Served as the primary point of contact for clients, offering guidance and support throughout their prosthetic journey.

• Collaborated with healthcare providers and insurance companies to improve claim submissions, reducing payment delays.

• Implemented operational policies and procedures to ensure adherence to industry best practices.

• Achieved 100% compliance during annual audits by ensuring all programs adhered to relevant regulations.

• Conducted regular program evaluations and implemented improvements based on feedback and assessment results.

• Developed and executed outreach strategies, increasing program visibility and client engagement by 30%.

• Designed and implemented customer success KPIs and performance dashboards for real-time monitoring of client satisfaction.

• Enabled strategic insights by tracking product usage and health scores through performance dashboards. EDUCATION

Eastern Michigan University

Masters of Science, Engineering Management

Ypsilanti, Michigan, US

Eastern Michigan University

Bachelors of Science, Computer Aided Design

Ypsilanti, Michigan, US

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