Senior Product User Experience

Bruce D. Cummings

**********@*******.*** /+1-214-***-**** 546 Ridge, Evanston, Illinois 60202

SENIOR PRODUCT & TECHNOLOGY PROFESSIONAL

Highly accomplished Senior Product and Technology Leader with over 20 years of experience driving innovation and growth in application/web development, e-commerce, and user experience across global markets. Proven ability to enhance product performance, boost customer acquisition/retention, reduce costs, and optimize processes through metrics-driven analysis and strategic leadership. Expertise in building and managing

high-performing international, cross-functional teams to achieve significant business and revenue growth.

Product Strategy & UX: Product Management, UX, e-Commerce Integration, Creative Strategy, Analytics

Technology & Operations: Project Management, SaaS, Offshore Development, Internationalization, Localization, Resource Optimization, Process Improvement

Leadership & Business: P&L Management, Leadership & Employee Development, B2B Partnerships, Vendor Relations, and Growth Strategy

PROFESSIONAL EXPERIENCE

MAVERICK PUBLISHING SPECIALISTS 2025

Senior Affiliate Associate (since June 2025)

Maverick is a leading, specialist consultancy and outsource services company designed specifically for the publishing industry. Maverick focuses on providing high-level business transformation and publishing strategy support; strategic and operational marketing and market research; product, content and technical consultancy; and direct sales / partner relations assistance for customers in all market sectors.

EDANZ, Inc., Fukuoka, Japan and Beijing, China 2012 to 2025

Chief Product and Technology Officer / Consultant (December 2012 to March 2025)

●Directed global product development and technology teams (Japan, China, India) responsible for:

SaaS based researcher tools and services development, including journal selection, online learning, and guided authorship platforms.

Deployed Single Sign-On (SSO) across all company platforms, strengthening security while simplifying user authentication for a seamless experience.

Enhanced researcher identification security and streamlined manuscript submission by integrating ORCID identifiers, improving data integrity and user access control.

Optimization of user experience with enhancements to customer account management and referral programs.

●Led the transition from legacy systems to a scalable, next-generation platform, boosting service efficiency and enabling advanced customer engagement tools.

●Established and managed strategic relationships with multiple outsource engineering and content vendors, optimizing resource allocation and achieving significant reductions in costs.

●Developed and managed partnerships with publishers to provide tailored services and experiences.

LEAPFROG ONLINE, Evanston, Illinois 2010 to 2012

Director, Online Conversion (November 2010 to October 2012)

●Directed UX, front-end development, and conversion optimization strategies for major clients including Time Warner Cable and Comcast across desktop, tablet, and mobile platforms resulting in increased client conversion and retention.

MATCH.COM, Dallas, Texas 2003 to 2010

Director, Product & Technology, Asia-Pacific Operations (August 2006 to March 2010)

●Led product strategy and technology execution for Match.com's Japan and Asia-Pacific markets, managing a distributed team of 10 (Dallas, Beijing, Tokyo) to launch market-specific, localized features/products resulting in 15% subscriber growth.

●Established and managed relationships with outsource engineering vendors to provide support for China, Japan, and other Asia-Pacific markets.

Sr. Manager, Content Production, Match International (March 2003 to August 2006)

●Managed international content production across 35 markets and 18 languages, improving localization workflows and reducing time-to-market for new content/features by 20%.

●Collaborated with local country managers and marketing teams to localize site content and features.

PEARSON TECHNOLOGY – SAFARI BOOKS, Indianapolis, Indiana 2002 to 2003

Consultant (August 2002 to January 2003)

●Advised joint venture between Pearson Technology Group and O’Reilly Publishing on the development of data conversion processes and tools.

IBOOKS.COM / MODELOFFICE, Inc., Austin, Texas 1997 to 2001

Director, Content Development (April 1999 to May 2001)

●Negotiated and established offshore data conversion partnership, achieving a 50% reduction in operational costs

●Developed proprietary toolset and processes for online book production, eliminating dependency on core development resources.

Manager, Product Development (February 1997 to April 1999)

●Developed best-selling line of retail and online business reference titles. Developed original content for products, designed product packaging and marketing materials. Managed team of 3 to 5 independent contractors.

GRANITE PUBLICATIONS, Inc., Marble Falls, Texas 1992 to 1996

Group Manager (February 1994 to December 1996)

●Responsible for operations and P&L management at six weekly and semi-weekly publications with a combined circulation of 50,000. Managed a team of 50+ at multiple locations across Texas.

Editor-Publisher (February 1992 to January 1994)

●Responsible for operations and P&L management at semi-weekly newspaper and associated shopper with a combined circulation of 20,000. Managed team of 7.

TECHNICAL SKILLS

Proficient in leveraging key software development and project management tools such as JIRA, Monday.com, Trello, Asana, and Gitlab to manage project workflows, track progress, and ensure alignment across development and operational teams.

Skilled in leveraging platforms like HubSpot, MailChimp, and other marketing tools to enhance customer engagement, optimize email campaigns, and drive data-driven decision-making for improved outreach and conversion rates.

EDUCATION

Bachelor of Science (Journalism), 1991 Minored in History and Political Science University of North Texas, Denton, Texas

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