Design Systems User Experience

Timothy Huff

214-***-**** ********@******.*** Dallas, Texas www.linkedin.com/in/timhuff5/ http://www.timhuffdesigns.com

UX Design Lead, User Experience Design Fintech Design Systems UX Leadership

Summary

I lead design with the authority of experience and the urgency of impact. Over two decades, I’ve built global design systems, guided SaaS and fintech platforms to scale, and shaped digital experiences used by millions. I connect research, product strategy, and design execution into outcomes that lower friction, grow adoption, and drive revenue. My leadership builds inclusive teams that deliver consistently and push organizations forward. Ten patents and multiple industry awards mark my track record, but what matters is the lasting change I create in how businesses serve their customers.

20+ years leading UX and Product Design teams across SaaS, fintech, retail, and enterprise platforms.

Built and scaled design systems used across multiple product lines, driving consistency, speed, and efficiency.

Proven record of aligning UX strategies with product roadmaps and business goals, increasing adoption and lowering barriers for millions of users.

Leader in design research and metrics-driven decision-making, blending insights with business alignment.

Mentor and builder of inclusive, high-performing design teams with global reach.

Awarded 10 patents and 6 industry awards for UX innovation, enterprise-scale design systems, and customer-first digital experiences

WORK EXPERIENCE

Symple / CivicSource Remote

Chief Product Officer Sep 2024 - Present

Directed product and UX strategy for SaaS financial, loan, and tax platforms, aligning product roadmaps with business objectives and customer insights.

Integrated AI-driven workflows to reduce redundancy and accelerate adoption, streamlining digital lending processes by 33.

Partnered with engineering and product leads to build shared services and design systems, ensuring consistency across web and mobile experiences.

Designed and released title security SaaS solution using competitive analysis and data analysis to drive customer adoption.

Applied research insights and customer feedback into end-to-end product experiences, lowering friction across the loan lifecycle.

Mentored cross-functional design leaders, cultivating inclusive team culture and improving operational efficiency by 27%

Anywhere Real Estate Remote

VP of Product & Design Aug 2023 - Sep 2024

Built and scaled a unified design system in Figma across mobile and web applications, driving adoption across multiple product teams.

Partnered with product and engineering leadership to align shared customer experiences with business strategy cutting design rework by 55%.

Embedded research and competitive analysis into planning, guiding feature development that improved adoption by 35% and customer satisfaction NPS score from 2.3 to 4.1.

Built cross-org collaboration channels with Marketing and Analytics to connect brand expression with platform services.

Established metrics to track design health and business impact, improving focus, speed, and quality across teams.

Michaels Companies Irving, TX

Director of UX & Innovation Jan 2020 - Aug 2023

Led UX for omnichannel retail platforms, spanning eCommerce, POS, and mobile experiences serving millions of users.

Designed and launched a company-wide design system, using Figma enabling consistent, high-quality experiences across product lines and cut design delivery time by 48%.

Partnered with Product, Engineering, and Marketing to deliver scalable shared services, reducing development costs by 28% and time-to-market by 30%.

Did the re-design of Michaels Mobile eCommerce app in Figma, growing adoption by 24% and NPS from 2.5 to 3,9.

Directed UX research programs and applied insights to improve adoption and retention across the customer journey.

Hired and mentored design talent, fostering a collaborative culture of innovation and equity.

Solera Holdings Westlake, TX

Director of Innovation Design Jul 2016 - Jan 2020

Built and scaled UX strategies for automotive and insurance platforms, improving efficiency by 44%.

Implemented design thinking practices across teams, embedding customer-first approaches into product development.

Drove operational excellence by identifying bottlenecks, streamlining workflows, and improving design quality across global markets.

Partnered with engineering to align platform services and deliver consistent, end-to-end experiences

Designed in-cab mobile app using Figma for heavy-duty trucking that grew revenue $30M in the first year.

HP Inc. Plano, TX

Sr. UX Manager & Research Lead Mar 2014 - Jul 2016

Directed UX for consumer-facing and enterprise platforms, including the HP Omen gaming community.

Established competitive analysis and customer research programs, translating insights into product strategies.

Improved accessibility, responsiveness, and global scalability across product lines, increasing adoption across multiple geographies.

Awarded IF Design Award for Omen Gaming community platform design.

Argo Data Richardson, TX

UX Manager Dec 2012 - Mar 2014

Led UX for fintech applications serving major U.S. banks, applying secure-by-design principles to enterprise platforms.

Directed usability testing that reduced time-to-complete critical tasks by 28%.

Introduced accessibility reviews and reusable components, reduced variance across white-label clients.

Coached designers on stakeholder management and executive communication, improved outcomes in a highly regulated space.

Adobe Systems San Jose, CA

Director of UX Jun 2005 - Dec 2012

Grew from designer to Director leading enterprise-scale UX initiatives across Adobe’s product portfolio.

Built and scaled design systems, improving consistency and lowering barriers for millions of users.

Directed UX research and applied findings into cross-platform digital experiences adopted by 200M+ users.

Received National Design Award for Interaction Design and multiple patents for UX innovation.

Mentored global design teams, embedding accessibility, inclusivity, and design excellence into workflows

Directed Adobe’s competitive intelligence toolset, driving enterprise adoption across sales and product teams.

Awarded 4 patents for design innovation and recognized with the National Design Award for in-context design.

Mentored global design teams, embedding user-centered design into organizational culture.

EDUCATION & CERTIFICATIONS

University of Texas B.S., Industrial Design

Mountain View College A.A., Graphic Design

User-Centered Design IDEO

Design Thinking IDEO

SKILLS

Hard Skills

Figma, Miro, Usertesting.com, Dovetail, Design Systems, Interaction Design, Visual Design, Motion Design, Content Design, UX Research, Competitive Analysis, Data-driven Design, Roadmap Alignment, Accessibility (WCAG), Product Strategy, SaaS Platforms, Financial Services UX

Soft Skills

Leadership, Mentorship, Collaboration, Communication, Empathy, Strategic Thinking, Problem-solving, Adaptability, Inclusivity, Time Management, Ownership, Stakeholder Management

Job-Specific Skills

Digital Experiences, Customer Journey Mapping, Cross-functional Collaboration, End-to-End Customer Experience, Platform Services, Marketing and Communications Experiences, Adoption Acceleration, Operational Excellence, Research Practices, Design Thinking

HONORS & AWARDS

10 Patents for innovation and design

National Design Award – Interaction Design, Adobe in context design

IF Design Award – HP Omen Gamer Notebook Community

6 awards for UX design and innovation at Adobe, HP, Solera, and Michaels

Recognized for leading global design teams and delivering measurable business growth

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