Marketing Specialist

Ipek Ozbay

Atlanta, GA 470-***-**** **********@*****.***

Authorized to work in the U.S. without sponsorship

Professional Summary

Marketing Specialist with 6+ years of experience in campaign management, sales operations support, and data-driven strategy. Skilled in CRM systems (Salesforce, HubSpot, Microsoft CRM) and reporting tools (Power BI, Excel), with a track record of improving processes, optimizing workflows, and supporting cross-functional teams. Experienced in campaign execution, lead tracking, and customer engagement, with the adaptability to quickly learn and apply new marketing automation platforms.

Core Competencies

• Marketing Operations: Campaign Execution, CRM Data Management, Lead Tracking, KPI Reporting

• Systems & Tools: Salesforce, HubSpot, Microsoft CRM, Power BI, Advanced Excel Familiarity with Marketing Automation Tools

• Process & Collaboration: Workflow Optimization, Sales-Marketing Alignment, Cross-Functional Team Coordination

• Customer & Engagement: Multi-Channel Campaigns, Customer Retention, Event & Promotion Support

Professional Experience

Customer Engagement & Marketing Associate Murray’s Cheese, Atlanta

Jan 2020 – Present

• Supported campaign setup and execution across multiple channels, coordinating promotional initiatives and customer engagement.

• Maintained CRM and loyalty program data, ensuring accuracy and timely reporting for campaign tracking.

• Partnered with cross-functional teams to implement campaign improvements and support scalable processes.

Marketing & Planning Supervisor UPS, Istanbul

Jan 2016 – Nov 2019

• Led sales forecasting, KPI reporting, and process optimization, supporting leadership with accurate and timely insights.

• Partnered with sales and operations teams to streamline reporting and ensure alignment across CRM systems.

• Improved data tracking and reporting workflows, contributing to more effective decision-making and revenue growth.

Business Development & Sales Executive Livcon, Istanbul

Jun 2014 – Dec 2015

• Expanded market presence by 5% through strategic lead generation and client relationship management.

• Tracked sales contracts, orders, and client communications to support business development efforts.

• Coordinated sales events and promotional activities in collaboration with internal teams.

• Prepared financial and sales reports to support decision-making and project planning.

Certifications & Training

• Google Digital Marketing & E-Commerce Certificate – Coursera

• Google Data Analytics Certificate – Coursera

• Google Project Management Certificate – Coursera

• Microsoft Power BI Data Analyst – Coursera

• Adobe Marketing – Coursera

• Forward Program – McKinsey & Company

Education

Bogazici University, Istanbul

Bachelor of Arts in Economics, 2014

• Ranked in the top 0.7% nationally (Top 10,000 among 1.5M) in Turkey’s University Entrance Exam

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