Social Media Digital Marketing

LAURA GUZIK COHN

**************@******.*** • 310-***-**** • Los Angeles, CA • www.monkeybutlerink.com SUMMARY

Senior-level copy and content writer with over 21 years of experience in tech, gaming, film, television, publishing, and digital sectors. Excels in creating compelling and strategic content for SaaS, CPG, B2B, B2C, and DTC markets, utilizing skills in SEO, UX/UI, and digital marketing tools like SiteCore and Google Analytics. Passionate about driving audience engagement and enhancing brand visibility through innovative storytelling and data-driven strategies. EXPERIENCE

Monkey Butler Ink, Senior Copywriter/Creative Director Jan 2004 - Present

Copy, content, social media, scriptwriter, and editor for Pop TV, Double Secret Agent, HSH Preschool, ThinkLab, haleARTS SPACE Build-A-School/Save the Children, Ninety.io, Smartypants Vitamins, Scopely, Basepaws, Starlight Children's Foundation, Technicolor, Precise Online, plus numerous scripts and plays.

• Focus on copy and content strategy and creation. Crexi, Senior Copywriter

Jan 2022 - Dec 2022

Copy and content creation including branded content, CRM, email, and social for CRE exchange SaaS platform.

• Digital storytelling, brand copywriting, and marketing creative.

• Proofreading and approval of all copy that goes through the marketing department. Readict, Senior Copywriter

Nov 2020 - Dec 2021

Copy and content creator and digital storyteller for user acquisition, author programs, and social media for a top reading app.

• Focused on Facebook and Instagram ads.

• Edited manuscripts and newsletters.

• Created and managed editorial calendar.

• Contributed to the bi-monthly newsletter.

VCA, a division of MARS, Copywriter/Web Content Editor Jan 2018 - Apr 2019

Edited and maintained 750+ animal hospital websites using Sitecore CMS.

• Created SEM copy and content for other departments as needed.

• Contributed to e-commerce brainstorming and content. Catur Agency, Senior Copywriter/Producer

Nov 2015 - Mar 2016

Copy, content, and PR writer and editor for Office Beacon, LLC.

• SEO and UX/UI concentration.Lead creative strategy for multiple brands, directing content creation across platforms while optimizing SEO performance and enhancing user experience metrics

• Spearhead comprehensive content strategies, managing cross-functional teams to deliver compelling narratives that drive audience engagement

• Pioneer storytelling initiatives across diverse media channels, implementing UX-focused content solutions while maintaining brand consistency

• Orchestrate content optimization through data-driven strategies, enhancing digital presence while ensuring seamless user experience

• Direct creative teams across multiple projects, fostering partnerships with stakeholders to deliver impactful content solutions

• Lead multi-platform content strategy and creative direction, developing compelling narratives while optimising brand consistency and audience engagement

• Develop data-driven content strategies across platforms, fostering brand consistency and maximising audience reach through targeted storytelling

• Lead cross-functional creative teams to deliver compelling narratives, strengthening stakeholder partnerships and enhancing brand visibility

• Collaborated and strategized future events and company focus.

• Aided in e-commerce strategy and branded content creation for the SaaS model. ReBoot Entertainment, Writer/Producer

Mar 2015 - Sep 2015

LAURA GUZIK COHN - page 1 of 2

Wrote, researched, storyboarded, and produced episodes of ‘Celebrated’, a celebrity biography program for the REELZ Channel. Monkey Butler LA, Owner/Operator

Jan 2008 - Mar 2014

Personal assistant/concierge and writers assistant for several high-profile clients. EDUCATION

University of Wisconsin – Milwaukee

BA • English

Double minor in History and Film Studies

University of Wisconsin – Parkside

Pre-Med Studies

SKILLS

Copywriting (Expert) • Content Strategy (Expert) • SEO (Experienced) • UX/UI (Experienced) • Social Media

(Experienced) • Digital Marketing (Expert) • WordPress (Skillful) • SiteCore (Skillful) • Google Analytics (Experienced) • Facebook Insights (Skillful)

LAURA GUZIK COHN - page 2 of 2

Contact this candidate