Social Media Digital Marketing

BARBARA MCGUIRE Direct: 817-***-****

Dallas, TX Email: *****************@*****.***

MBA Marketing Linkedin: www.linkedin.com/in/barbara-mcguire

EXPERIENCE

Gomez Law Firm, PLLC, Houston, TX

Marketing Assistant Aug. 2023- Aug. 2024

Reason for leaving: relocated to Dallas, TX

Assisted in planning and execution of corporate partnership events. Assisted with social media management, content creation and campaign coordination. Provided support for various marketing projects. Scheduled meetings to present progress reports. Communicated with corporate vendors in organizing events.

Entertainment Agency, Houston, TX

Marketing Assistant Jan. 2022- Aug. 2023

Reason for leaving: consistent full time work schedule

Assisted with identifying and recruiting new talent. Negotiated contracts and deals on behalf of clients. Promoted clients to potential employers, casting directors, and producers. Maintained relationships with industry professionals. Coordinated and managed clients’ schedules and engagements. Oversaw financials, including fees, royalties, and payments. Assisted with contract management and contributed to project planning and execution including décor, venue preparation, guest lists, security, catering, entertainment, transportation, equipment, AV, gifting, and marketing materials. Designed and created marketing campaigns to gain a larger following on social media. Utilized social media analytics on TikTok, Instagram, and YouTube. Oversaw tasks and timelines associated with all marketing projects. Drafted marketing plans for record labels, artists, and business clients. Developed strategies to build relationships with artists and social media platforms. Assisted on staging artists video shoots. Communicated with vendors on behalf of the agency to schedule and reserve studios, photoshoots, video shoots, and transportation.

The Law Office of Dr. Gregory D.L. Daniel, ESQ, Houston, TX

Intellectual Property & Trademark Intern May 2021- Jan. 2022

Reason for leaving: unpaid internship ended

Assisted with trademark clearance searches for registration and potential conflicts with existing trademarks. Reviewed patent applications and patents infringement risks. Assisted in drafting and reviewing applications and cease and desist letters Assisted with drafting infringement notices of unauthorized use of trademarks and patents. Helped manage trademark and patent portfolios by maintaining records, tracking deadlines, filings, and renewals. Interacted with clients to provide updates on case status. Assisted in registering EIN for clients.

Thomas II Firm, Dallas, TX

Business Intern Jan.2021-May 2021

Reason for leaving: unpaid internship ended

Conducted research on relevant contract law. Assisted in drafting and reviewing contracts, agreements, and corporate documents. Reviewed contracts and agreements to ensure compliance, regulations and to negotiate favorable terms. Assisted with preparing board meetings. Participated in due diligence processes by reviewing documents and conducting research. Provided legal support for intellectual property protection. Lead meeting recaps of client projects to analyze the client’s successes and areas of improvement.

EDUCATION

Master of Business Administration

Graduated December 2024

Texas Southern University, Houston, TX

Juris Doctorate

Graduated December 2022

Texas Southern University, Houston, TX

Université Paris Nanterre, Paris, France

May 2020

Summer 2020 Student Study Abroad

Program Admittee

Bachelor of Science in Criminal Justice

Graduated May 2017

Midwestern State University, Wichita Falls

TX

LEADERSHIP

•Business Graduate Student

Association Communications

Chair- Texas Southern University;

•Editor of “The Business Brief” business newsletter- Texas Southern University;

•Women of Law- Thurgood Marshall School of Law;

•Alpha Kappa Alpha Sorority,

Inc.- Midwestern State University;

•Black Student Union Marketing

Chair- Midwestern State

University;

•Black Student Union Senator- Midwestern State University

COMPETENCIES

•Ability to generate innovative ideas for campaigns and content

•Strong verbal and written communication

Identify and maintain metrics

Proficiency in Microsoft Office, Microsoft Word, Microsoft Excel

•Proficiency in Adobe; CapCut; Canva; TikTok; Instagram; Facebook; Google Ads

Contact this candidate